Advertising 3960 What Happened in Class

At the final class today, students handed in their portfolios. The instructor evaluated them and returned them at the conclusion of class. While the instructor did the evaluations, students watched the film "Objectified," by the same producer of "Helvetica."

This was the final class, as the portfolio acts as the students' final.

1402 What Happened in Class

We heard the last round of persuasive speeches. Taz, Ylani, Jeff, Erika, and Chantal spoke today.

Students were given their evaluations from the persuasive speeches.

This was the final class.

Advertising 3100 What Happened in Class

Students watched "Objectified," a film by the producer of "Helvetica," while the instructor evaluated student portfolios. The portfolios were returned at the conclusion of class.

The class is now officially over, as the portfolio is the students' final.

Writing 102 Friday Evening Class

Exercise for Friday Evening Class:

Convert MLA citations to APA.

First the instructor will go over differences in MLA and APA.

The instructor will provide you with a citation sheet in MLA. Using the materials provided for you, as well as your text, re-write the citations as APA.

Print out two copies: one for the instructor and one for you for your files.

You will be provided with a copy to check against when you return to the classroom.

In addition, you must convert several in-text citations to APA. Change citations on several pages of your paper to APA. Add this to the above Works Cited/References and turn it in.

If you are unable to complete this assignment in the time allowed, you may finish it and email it to the instructor by Monday.

Turn in:

one copy of the citation sheet you converted to APA

one-two pages of internal citations in APA

Note: I do not want you to turn in any MLA citations. I already have them.

Writing 102 Thursday Night

We had poetry roundtables conducted by Kedza, Khalil, and Estaban.

We did an exercise that required converting an MLA Works Cited page to an APA References page.

The instructor returned research papers and all other papers that were in her possession.

This was the last class. There is no final, as the research paper is the final.

1402 What Happened in Class

We had a number of speeches today: two speeches debating "positive thinking" were by Ashley and Nicole. Erika gave a speech on the value of smiling.

Students turned in their References page/Works Cited.

Advertising 3960 What Happened in Class

We worked on our coupons at the lab. The coupons are for The Tower and also for the Account Management section of the portfolios.

Students turned in their outdoor board/graphic design.

At our next class we will discuss the assignment and also content from our textbook.

Advertising 3100 What Happened in Class

The instructor handed out the final assignment: outdoor or graphic display. We watched a .ppt which featured outdoor and graphic displays. This .ppt is posted at Blackboard. Students were asked to identify the Unique Selling Proposition for each of the ads.

We talked about the Account Management section of the class, where students contact a potential advertiser for The Tower.

Next we worked on radio scripts. The instructor showed a comparison of ads. She stressed repetition, getting the benefits up front early in the ad, and concrete, specific benefits.

Papers were handed back.

Next week:

Bring portfolio.

Writing 102 Friday Evening Class

Students submitted their final research papers.

Prior to doing so, however, the instructor delivered a .ppt on titles. Students examined their research paper titles and added subheads to the paper.

The research papers will be returned next week.

Writing 102 Saturday What Happened in Class

We examined poems from Alexandra, Jerson, Diana, Omana, and Vanessa for the poetry roundtable assignment.

Students handed in their research papers, which will be returned next week. Before handing them in, however, the instructor went over a .ppt which told how to capitalize titles. Students examined their research paper title before handing it in.

Next week is the final week of class and we will check in Langan. All of the Langan chapters must be completed (through Ch. 32).

There is no final as the research paper is the final for this class.

Adv 3100 Wed. What Happened in Class

Category headings for portfolio, which is due the last day of class:

Direct Mail (long sales letter)

Google Adwords and youtube

Market Research

Newspaper

Outdoor/visual display

Radio

Account Management (Insertion order, newspaper ad, Part A & B)

--------------

First we discussed the Tower newspaper project. The instructor showed students the coupons and the flyer. There was some discussion as to whether advertisers in the immediate vicinity of Kean would receive a benefit from the break coupons. It was pointed out that the school is largely commuter oriented. The instructor suggested to students that they choose clients who will benefit ffrom students being out of school and who might not necessarily be in the immediate vicinity of the school. In some cases, students may want to suggest a newspaper ad rather than the coupon.

Students were provided with items to add to their media kit: the flyer featuring the coupon, the coupon layout sheet, and a copy of The Tower.

It was decided that Part A would be due on Dec. 9. This means the student must have contacted the client before the next class.

Next the instructor told students about the radio ad. She showed them the assignment sheet (later a hard copy was distributed). She showed them how to set up the script page on the computer. In addition, there was a handout describing situations, formats, and emotional appeals. The instructor went over the handout in class.

After the break, we went over the deadlines for the rest of the class.

Assignments were returned.

The instructor noted that at the next class the final assignment on visual display would be given. At the next class, we will watch a .ppt on types of visual display. The student can do an outdoor board, another type of visual display, or a store window.

Next class:

Read the assigned chapter. There will be an exercise related to the chapter and if you have not read the chapter, you will not be able to participate in the exercise.

Radio ad due

Part A due for Tower.

3960 Adv What Happened in Class

Thurs., Dec. 3

Today we turned in the radio script and Part A of the Account Management assignment.

The instructor introduced the last assignment, which is to design an outdoor board or visual display. Toward that end, the instructor showed students a .ppt that featured various kinds of outdoor boards and displays. As a class, we determined what the client was selling (in terms of a unique selling proposition).

Next we broke into brainstorming groups. The instructor went over the highlights of how such a group works (no idea is a bad idea). Students worked with their colleagues to work out possible display ideas.

Next class:

Readings
Work on outdoor display concept






Mon., Nov. 30

We went over flyer issues. The instructor returned the youtube assignment.

We went over Ch. 10 narrated slides from the text. We have a few to finish at the next class.

Reminder of deadlines (previously handed out in class):

Dec. 3: radio ad, Part A of sales call

Dec. 10: Outdoor/visual display. Personal sales call result, Part B

Dec. 16: Any newspaper ad sold is due to Eileen at the Comm Office

Dec. 17: Final portfolio due; students will watch Helvetica, Instructor will grade and return portfolios at this class.

Next class:

Finish Ch. 10 narrated slides

Instruction on outdoor/visual display (.ppt)

Part B of Account Management assignment

Coupon layout for Tower Winter Break Coupons

Wired reading & questions

1402 for Monday

Thu. Dec. 3

Students handed in their MLA to APA internal text citation example.

Next we worked with the conversion of MLA Works Cited to APA. First the instructor went over the differences in MLA and APA. We talked about three methods of doing the APA version:

a) the instructor said the best way is to get out the style guide and do the conversions by hand
b) we explored the Microsoft Word capabilities. Ashley showed the group how the citations are generated after all the sources have been entered (by doing internal citations)
c) the instructor showed NoodleTools.

Monroe's Motivated Sequence

We worked on the visualization step. Laura volunteered to put her visualization step on the screen and the class read it. We looked for ways to make it more effective.

Laura opened up the BlackBoard discussion thread and each student is to post their visualization step before next Tuesday, Dec. 8

Next class:

Continue with class readings per the reading schedule and do the outlines
Work on the outline and post the visualization step at Blackboard
Bring MLA Works Cited and APA References page.



Next class:

Bring MLA Works Cited and APA References pages



Posted Dec. 1, 8:38 p.m.

These links are for Laura and Darcy:

http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=389x7122107

and

http://www.msnbc.msn.com/id/34223754/ns/technology_and_science-security/
---------------

Here is our agenda. Please bring your MLA/APA guide and also bring your "I Am" paper. If you have not received your "I Am" paper, you will get it back on Monday.

Further instruction on how to write various elements of the persuasive speech.
a) review what they already did
b) go over new areas

Go over corrections on "I Am" paper.

Convert MLA to APA
a) differences
b) how to do text citation
c) how to do References section

Vivid words assignment (if we have time).

Links:

MLA and APA Differences

Onamatopoiea

Happy Thanksgiving to My Students

For Students Studying Poetry and Drama

Just heard about this play, which is opening in NY:

Do Not Go Gentle

3960 Adv What Happened in Class

We worked as a problem-solving and creative review group today. Everyone sat in a circle and the instructor passed out a rough draft of the flyer that will be used to promote the winter coupon special. We decided on a flyer color (blue) and changed the heading to reflect the origins of the flyer (Kean/TheTower). We edited some of the content.

What needs to be done next is to make a template of the coupon. The instructor is to make revisions and send it to the students.

Next class:

Reading for 23rd and next week, Ch's 14 & 15, which have to do with electronic and interactive advertising.

1402 What Happened in Class

Sal gave his speech on marijuana legalization.

We went to the lab and worked on sections of the persuasive speech. Specifically, we worked on how to make the problem a problem for our audience. Students signed "contracts" agreeing to use the Monroe Motivated Sequence outline.

Next class:

Outline due (Nov. 30)

Following are examples from the lab session:


Need step (problem demonstrated with evidence):

Leafblowers are an inefficient means for disposing of leaves because they:
• Put out too much pollution pollution (a person can drive a car from NJ to Indianapolis and put out less pollution than one leafblower in 20 minutes)
• Are too noisy. Leafblowers put out 160-190 dBA while lawnmowers only put out 95 dBA
• Stir up chromium and other toxins put out by automobiles, put it into the air where we breath it. One study conducted by the American Lung Association examined types of materials or toxins found in street dust. Found among the particulates examined were traces of arsenic, cadmium, chromium, nickel, and mercury.

Example of visualization step:

If we ban leafblowers, our mornings will not be disturbed with loud noise. We can leave our house windows open on Indian summer days in the fall.

There will be no more piles of leaves at the curb to cause traffic congestion and accidents.

--------------------
The instruction suggested that students write a paragraph about what the world will be like if their solution to he problem is adopted.

Writing 102 Saturday What Happened in Class

We exchanged research papers and the instructor asked each person to check certain items such as margins, headings, internal text citations, etc. After this review, each student read and scored the paper according to a sheet handed out by the instructor. Students then conferred with each other on the paper remarks.

The instructor showed students a research paper assignment from another instructor. She pointed out how the instructor for this assignment stressed following the same style formatting that is being taught in this class.

Fernanda conducted her poetry roundtable on William Blake's "London," (abecedarian).

Jerson started his on Dante but we ran out of time.

Next class:

Next week is Thanksgiving, so students have two weeks to make revisions to the paper.

For students doing their poem, a general order of presentation is:

• read poet genre/background paper

• read poem or listen to mp3

• read explication paper

Be sure that you provide a copy of each of the above for each student. The instructor will have copies made for you if you need them.

Writing 102 Friday What Happened in Class

Each student should send their copy of the research paper to the instructor. She will immediately evaluate it so students have a full two weeks to work on revisions before the date the final is submitted.

We worked on internal citations.

Next Class:

Poetry roundtable: Shanna, Ervine, Sonia, Wendy, Andrea

Submit final research paper

1402 What Happened in Class

Thursday, Nov. 19

Guyyolene and Shaayine gave speeches.

(More will be added later, after consulting notes--Instructor)

To Do for Next Class:

Bring "I Am" papers for corrections review
We will work on "vivid language" and how to write creative introductions.
There will be actual work on the speeches using Monroe's Motivated Sequence.
Sal might give his speech.

Monday, Nov. 16

We decided on Nov. 30 (Mon.) as a deadline date for the persuasive speech outline. Please note that the instructor will ask students to bring research sources in an Annotated Works Cited periodically between now and the deadline date.

Students finished selecting their persuasive topics and we put the speaking dates on the table. The dates and speakers are organized by date at the end of this post.

Ylani and Aajjah spoke today.

We checked in outlines.

To do:

Work on persuasive speech research and outline
If applicable, practice informative speech
Work on outlines, per the reading schedule

Speaking dates:

Outline deadline date:

Dec. 7:

Laura
Darcy
Sharif

Dec. 10:

Ashley
Nicole
Taz

Dec. 14

Christine
Guyyolene
Xaviel
Ylani

Dec. 17

Sal
Jeff
Aajjah

3960 Advertising What Happened in Class

Thursday, November 19

The Tower media kits were distributed and each student was asked who they had in mind for an advertiser. The instructor recorded the information and will put it in a table.

The instructor provided a handout for the radio commercial. The handout provided formats for radio ads and also strategies for writing the ad (types of emotional appeals, for example). Students are to review the handout and decide on a format and appeal for their upcoming commercial.

The handout included a format for the radio script. The instructor demonstrated the setup in class.

Students turned in their Google Adwords (three-lines).

Next class:

Instructor will provide flyer for coupon
Google Adwords will be returned
We will work on material from the text

Monday, November 16

We went over some revisions in the assignments.

We finished the Google Adwords Powerpoint.

Category headings for portfolio:

Direct Mail (long sales letter)

Google Adwords and youtube

Market Research

Newspaper

Outdoor/visual display

Radio

To do:

Write three-line Google ad (fourth line is URL).
Continue reading Arens chapter on creativity

Writing 102 Saturday What Happened in Class

The instructor showed students metaphors for punctuation. We have already covered one metaphor, which is the colon (The Magician). Continuing work with punctuation, we covered the apostrophe. The instructor showed a Powerpoint on the apostrophe and students did exercises along with it. The exercises were turned in at the conclusion of class.

Students came prepared for their peer readings of the research paper but because we were concerned about time, we proceeded immediately to the poetry roundtable. Were were able to fit in three of four readings: Natalia, Mark, and Lilliana.

Students for this coming Saturday's discussions can give the instructor materials to be photocopied at the beginning of class: the poem, the background of the poet/how the poet fits into the genre, and the explication (meaning) of the poem. That will only work for this week, however, as we are doing peer readings and self-evaluations at the beginning of the class.

Next week:

Self-evaluation and peer readings of research paper.

Poetry roundtable with Fernanda, Jerson, Vanessa, and Diana.

Writing 102 Friday Evening Class

We discussed the paper readings for next week. The instructor told students how to prepare their paper for colleague and self-evaluations.

Next we went through Lukeman's punctuation metaphors. After that, we worked on use of the apostrophe. We watched a Powerpoint and students did exercises based on each of the rules discussed. The exercises were handed in at the conclusion of class.

We did a poetry roundtable discussion and Liddia presented a poem by Elizabeth Bishop (villanelle).

To do next week:

Continue work on Langan. Book must be completed by the end of class, Dec. 10.

Finish the last chapter in Lester.

Assemble paper for peer reading.

Poetry roundtable for this coming Thursday: Sonia, Wendy, Andrea

Program Where Employer Pays Tuition

I thought this article might interest some of my students. The program is operating here in NJ.

Writing 102 Thursday Night

Students gave their conclusions to another student for a reading. The instructor put Lester p. 124 on the overhead projector and we discussed the steps in the conclusion.

The instructor asked students to put the paper together for scoring next week. The intro and conclusion should be added to the three main points, which already have transitions written in. Not only will we do scoring next week, we will write a title and subtitles.

We looked at punctuation metaphors and then worked on the apostrophe. Students handed in their worksheets for apostrophe.

Next we had two poetry presentations (Scott & supposed to be Estaban, who was not in class.) Fortunately Rosanna was ready for her presentation and substituted for Estaban. Scott told us about the sonnet and Rosanaa discussed lyrical poetry.

We were unable to complete this part of the class but will continue next week on poetry slams. Also, we will read Rosanna's two papers.

Students who are presenting are reminded that they must photocopy all three pages: poem, one-page explication, and one-page genre/poet. If you need the instructor to make copies, just email the materials.

To Do for Next Week:

Research paper completed with scoring sheets attached
Fnish last chapter in Lester
Continue with Langan, three more chapters
Check calendar for other due dates

1402 What Happened in Class

Today we had three speeches: one on learning disorders (Darcy), one on brain tumors (Taz), and one on computer viruses/malware, etc. by Jeff.

Next class:

Text outlines were to be checked today so we will check them on Monday instead.
Continue readings, per the schedule
Be sure you have signed up for your persuasive topic, as the deadline was today.

Advertising 3100 What Happened in Class

First we had a quiz on the previous week's film, which was Helvetica. We corrected the questions in class and later the instructor discussed the importance of various points, such as why corporations like this font.

Next we watched went through the major points of
Chapter 9 (on media buying). The instructor explained that advertisers tell the buyer how much money there is to spend and how many gross rating points must be purchased for that amount.

After going through the highlights of media planning, buying, and strategy, the instructor showed students the SRDS web site and asked them to look through the auditing sites.

We took a short break. After the break, we had a quiz on terms used in search engine advertising (Google ad words). The quizzes were corrected in class.

The instructor explained there would be a Powerpoint on Google AdWords next week and students would write a three-line Google ad for their assignment that week.

Next week:

Read Ch. 10, Creative Strategy and Process
There may be a quiz or test on this chapter
Google "top advertising words" and become familiar with them
Read links on auditing companies at the SRDS Web site

3960 Adv What Happened in Class

The instructor handed back papers and went through her grade sheet of what she has and does not have from students.

She returned youtube assignments and told students what they needed to do to revise them for final form in the portfolio. Students turned up a number of ideas from the research part of this assignment and were asked to forward their links for posting:

More will be added as they come in:

Christina's links on trade shows.

Robert's link on Japanese/shaving.

Marie's links, which I think many of you will be able to use.

We went through the narrated slides for Chapter 8. The instructor suggested that a good question for students to ask in an interview is how the company determines its ad budget.

Next class:

Possible quiz on Google Adwords glossary
Google Adwords: how it works

1402 What Happened in Class

Link to student topics:

Bring one research article on your topic. All students must choose topic by Thursday.

Outline for Monroe's Motivated Sequence

Explanation of steps in Monroe's Motivated Sequence


To do:
Readings, per reading schedule
Future class: relaxation technique with tape
I Am papers returned

Writing 102 Thursday What Happened in Class

Research paper scoring sheets were distributed and each student received three. They were labeled: "instructor (one-sided scoring sheet) and "peer reading" and "self-evaluation" for the two-sided scoring sheets.

Students turned in their drama paper finals.

The instructor talked about transitions and students selected from a list of transitions displayed on the overhead projector. The transitions were written in on the rough draft of the research paper. At the conclusion of this exercise, the instructor asked students to hand in their introduction. The rough draft with transitions was to be labeled "transitions written in on Nov. 5." The rough draft is turned in with the research paper.

Next students took the drama quiz. We corrected the quizzes in class.

Erin and Susan read their poems and we read the explications and genre papers in class. We discussed the poems.

Next week:

Write conclusion and bring to class. We will do peer readings of the conclusions.

Do three more chapters in Langan.
Read Ch. 10 in Lester.

Scott and Estaban do their poetry readings.

Advertising 3960

We chose the trade magazines for our youtube video. The idea behind the research is to possibly add to our one-page written concept that is targeted to our client, and to also learn what the marketing community is saying about youtube advertising promotion.

We discussed the assignment and to whom it is targeted.

We discussed the test system and students gave feedback on the paper test. It was decided we will proceed with the T/F questions for future chapters. We may possibly substitute some questions from the end of the chapter for variation.

The instructor returned papers with grades (newspaper, long sales letter).

Students agreed to have their two surveys together and ready for a grade by next Monday, Nov. 9.

To Do For Next Class:

Do trade magazine research on youtube at selected trade publication. Write the youtube concept video.

For Monday, Nov. 10. Make any changes needed to the surveymonkey version of the survey. Make a Word. doc version of the survey.

1402 What Happened in Class

We had two informative speeches.

"I Am" journals were handed in.

Next class:

Laura, Xaviel, Christine give informative speeches
Students should be completing outlines for the check on Nov.12
Fox video, if we have time.

Writing 102 Saturday What Happened in Class

intro worksheet
computer lab: work on poetry presentation
drama quiz
return drama papers
semicolon

Writing 102 Friday Evening Class

The instructor discussed plagiarism--what it is and how to bring material in the correct way.
After the instructor's presentation, we did a worksheet where students did direct and indirect quotes. There were three ways to do internal text citations.

We added transitions to the research paper.

The drama quiz was given and we corrected the papers in class.

We discussed the poetry readings and the instructor told the students the assignment consisted of:

1. one-page paper on the poet and his/her place in the genre

2. one-page paper of what what you think the poem means

3. find a picture of the poet

4. mp3 or do the reading of the poem yourself

The instructor showed the class the research paper grade scoring sheet. She will email the sheet to students for their use this week and next week they will receive hard copies.

The last item was the Langan check-in.


To do for next class:

conclusions--write in class (lab)
3 more ch's in Langan
Ch 9 plagiarism
work on poetry--show reference at next class
presentation
Annotated works cited up to date

Writing 102 Thursday What Happened in Class

The instructor talked about plagiarism. A PowerPoint accompanied the discussion. After the presentation, there was a worksheet where we did indirect and direct quotes. We also did three types of internal text citations.

Next the instructor went over the poetry assignment. She showed sources for some of the multimedia aspects of the assignment, such as Yahoo's mp3 search and poetry reading mp3s at LION.

We put student genre selections on an open document. This part of the class was administered by the students.

The instructor filled in students on what to study for the drama quiz next week.

We watched a video on the funnel opening and the instructor will send students the worksheet that accompanies it. She will also include the link to the poetry genre choices.

She showed students the research paper scoring sheet. This sheet will be given to students hard copy next week. It will also be sent as an attachment. Students will need three copies of the sheet.

Drama papers were returned. The final version is due next week.

Students voted to have a Langan check-in on Dec. 5th. Everything through Ch. 14 will be checked on that date.

Next week:
Read half of "How Poetry Works" (link at left)
Read Ch. 9 on plagiarism, Lester
Three more Langan chapters.
Research paper introduction should be written
We will do transitions in class; also conclusions.
Drama quiz
Drama paper final version due

Poetry dates:

Nov. 5: Susan, Erin
Nov. 12: Scott, Estaban
Nov. 19: Khalil, Christian
Thanksgiving
Dec. 3: Toni, Rosanna
Dec. 10 Kedza

1402 What Happened in Class

The instructor returned outlines and went over important scoring items for the upcoming presentations which start on Monday.

We watched more of the Fox video.

We put off the chapter check in. See calendar.

Toi do for next week will be posted here later.

Advertising 3960

Thursday

We did the unique selling proposition worksheet.

The instructor handled out a sample test for Ch. 8.

The newspaper ads were submitted.

The assignment for the youtube video was given to students.

To do for next week:

Read Ch. 8
Work on sample test using Ch. 8
Work on youtube video assignment

In our next class we will watch narrated slides for Ch. 8 and watch the ads mentioned in the chapter. We will follow up on USP.

Adv. 3100 What Happened in Class

We first talked about the portfolio and what had to be done to get the items into the most presentable, attractive form. The instructor asked students to put their market research form in a word doc and use the square box for the check mark area. This should be followed by a printout of the surveymonkey.com questionnaire.

The instructor returned the long sales letter outlines and gave students time to review her comments.

She then presented the assignment for the youtube video. The assignment was read in class and students were asked to note two text references on the assignment sheet: Arens, page 431 for the concept of storyboard and 432 for the video comp. Students were then shown examples of storyboards.

Students are obtaining youtube articles from the trade publications to a) see what the trade press is finding about this advertising medium and b) for possible information and ideas that will support our argument for the concept to our client. Trade publications/areas are listed at the end of this post.

Students discussed deadline dates. The due dates are posted on the calendar (see calendar link at left).

After the break, the instructor handed out a sample test. We are resuming readings in the Arens text and are working on Ch. 8. Students will take their first online test this week. The paper copy of the test was given to help students move into this new activity. The instructor recommended the students do the paper copy of the test as soon as possible so they are ready to take the test when she emails the link toward the weekend.

We watched the narrated slides for Ch. 8 and the instructor occasionally added examples.

After the narrated slides for Ch. 8, we watched the commercials that are discussed in the chapter.

To do:

Format the market research questionnaire in word.doc form for Nov. 4 class
Write the rough draft of the long sales letter for Nov. 4 class
Work on youtube video for Nov. 11 due date


Trade publication areas:

Fred: AdAge
Cory: AdWeek
Aura: BrandWeek
Mike: Communication Arts
Leslie: Target Marketing
Ajja: Ecommerce
Raymond: Entertainment marketing
Clarissa: Event marketing
Nyaja: PR/Media marketing
Pablo: Web/online marketing

Writing 102 Saturday What Happened in Class

First we covered the poetry assignment. Each student chose a genre. We chose dates for the poetry readings. Presentation dates are at the end of this post.

The instructor showed the class the exercise and worksheet for next week when we write the intro. She asked students to bring their three points with the third point on top and the other two with corrections on the bottom. We will write the intros in class and the instructor will make copies so students can begin editing them into the paper, which is nearing completion.

The instructor will book a computer lab and students should go directly to the lab. The instructor will email the room number. We will work on the poetry presentation and the intro in the lab.

We finished the Powerpoint and worksheet on usage of the colon. Students were asked to work some of the various uses they learned into their research papers.

The instructor went over some of the items that will be on the drama quiz next week.

Point 2 was returned and the instructor went over revision symbols.

The grading sheet was distributed.

Drama papers will be returned next Saturday.


Poetry presentation dates:

Nov. 14:

Mark
Natalia
Malissa
Lilliana

Nov. 21
Fernanda
Vanessa
Jerson
Diana

Dec. 5
Omana
Luz
Alexandra
Jacintha

Dec. 12:

Michelle
Eugene

To do for next week:

Bring one article of criticism on your poet/genre

Read 1st half of the poetry reading at the link (up to p. 9)

Turn in pt 3 of research paper

Langan check in up to ch 14

Lester: read Ch. 8

We will go to the lab and work for an hour on poetry presentations

Writing 102 Friday What Happened in Class

First we went through common errors. The instructor put up examples of some errors from student papers on the doc cam.

The instructor returned the papers of the three points of the research paper that the students have written to date.

Next we went through revision symbols. We located the revision symbols in Hacker and saw how the boldfaced number referred to the section in the text that showed how to correct the error.

The instructor gave the general rules for corrections:

1) The instructor marks only the first error. Students must go through the paper for each error and correct all the others.

2) All corrections given to the student must be made before handing the paper in the next time. The instructor has the option of deducting one letter grade from the paper if corrections are not made.

Next we started work on introductions. We watched a video on how to write the funnel opening and the instructor handed out an accompanying worksheet. We wrote the introduction in class and the instructor kept one copy and gave students back the original.

After the break, the instructor collected the final versions of the drama paper.

The instructor discussed the poetry assignment and went over how students could find an .mp3 of their poet doing a reading on the LION database or through a Yahoo .mp3 search. The search term that was used as an example was "Robert Frost .mp3" and this yielded 1.7 million mp.3s.

We did not have time to finish the colon worksheet, so bring it to the next class and we will finish it then.

A few students requested clarification on what needed to be done for Langan chapters. The instructor told them "everything." This includes the tests. The only thing that does not need to be done is when there are multiple essay questions. Then the student should do only one of the essays.

Next week:

Langan check-in (through Ch. 15)
Read Ch. 8 in Lester
Study for drama quiz
Review introduction and re-write to turn in next class
Bring all three points plus intro to the next class because we will be writing transitions
Poetry assignment: bring at least one research article on your genre or poet
Read the first half of the poetry reading linked at left.

Writing 102 Thursday Night

First we worked through a PowerPoint on the colon. The instructor showed examples of sentences using the colon in different ways. Then students practiced by writing their own sentences. We put examples of student work on the overhead doc cam.

Next we went over the poetry assignment. We chose dates for student presentations. Susan and Erin will be presenting on Nov. 5. We will put in the remainder of the presentation dates next week. Students are to also select their poetry genre by next week.

We went through a Powerpoint on the Greek theater.

We also discussed the funnel introduction. Next week students are to bring their three points. The instructor showed them how to prepare to write the funnel opening--either by outlining their paper with topic sentences listed under each point or through highlighting.

Next week:

3 more chapters in Langan
choose poetry genre and come prepared to commit to a genre
bring three points and prep work to write intro
read half of poetry reading at links on left (How to Read a Poem)




Instructor discusses intros. Student writes intro in class and turns in.

Students choose poetry genre.

Poetry explication

Drama--Greek theater

Colon .ppt

Drama RD due

Advertising 3100 What Happened in Class

In the first half of the class, we looked at the long sales letters. One was an example of a student's work and the other examples were from the Kennedy book. After this discussion, the instructor collected the students' sales letter outlines. Prior to collecting them, however, each person critiqued a colleague's letter based on what they learned from the instructor's discussion.

Students also turned in their final market research questionnaires for a grade.

The instructor returned newspaper ads with comments. The ads are to be finished and turned in for a final grade next week.

The instructor passed out the three-ring binders for making the portfolio.

In the second half of the class, we studied the Unique Selling Proposition. The instructor went through a Powerpoint and the students had a worksheet that helped them write a USP. After doing the worksheet, the instructor made copies so the student could work from the USP for ongoing projects.

Next week:

Oct. 28--final newspaper ad
Nov. 4-final version of sales letter is due

Reading: Kennedy, 147-206

Instructor will issue deadline dates for the remaining projects of the portfolio.

Advertising 3100

Tonight's activities:

Discuss Kennedy, unique selling proposition for client (.ppt and worksheet)
Collect outline for the sales letter/Helvetica?
Check on students' questionnaires and sending out of emails telling people to take the questionnaire. Collect final copy for grade.
Newspaper ads: finishing touches. Possible Mac lab
Remaining portfolio items: discuss date due


Note to students: after class, some students suggested we do these ads in the Mac lab, so we will probably do that next or the following week.

Adv 3960 What Happened in Class

Thursday

We are going to meet in the new classroom, 359, on Monday.

The instructor collected the assignments that were due (see calendar).

Next we started work on our newspaper ads in the lab. Most students finished their ads and there is some time to finesse them before the deadline date, which is Oct. 29.

Next class:

Unique Selling Proposition Worksheet
Do readings per reading schedule
Work on newspaper ad


Monday

We had trouble with the light being out on the rear-screen projector so we moved to Room 359.

First we talked about the market research zip code exercise, where each student is to extrapolate some observation based on the data. Link to research.

Next we talked about the long sales letter. The instructor put some rough drafts up on the doc cam and we read through them and talked about various features and things to do or not do. An example of something not to do is to mention price.

Next class:

we will be in the lab putting our newspaper ads together so get art elements, copy, etc., together so you can finish

bring long sales letter

bring final of market research questionnaire

1402 Monday

Thursday
The instructor returned the quote exercise from last class. Three points was the high. The remaining exercises will be graded and returned at the next class.

We chose a due-date for the full-sentence informative outlines. Students are to bring their outlines to class (base the outline on Ch.9 example) on Oct 26. Instructor feedback will be returned on Oct. 29.

Next we discussed critical thinking and how to determine whether a source is neutral and objective or whether it is a site with a bias or an agenda.

We watched a DVD. There will be a quiz on the DVD.

Next class:

Watch DVD, take quiz
Correct Annotated Works Cited (bring style guide or printout from I'net)
Do readings per reading schedule
Work on I Am Journal
Work on full-sentence outline



Monday
Jeff will go on Thursday, Nov 12

Note: instructor has put up the link to first page of "I Am" assignment.

We did an exercise designed to show students how to incorporate textual material into their "I Am" journal. The first example showed how to pull material from the text, integrate it with the interviewer's experience, and how to cite it correctly using MLA internal text citation:

I believe my roommate’s perception of me as “emotional” came from the first day we met in the dorm. I was very sad about leaving my boyfriend and family for an entire semester. She ranked me as “emotional,” while no other people I interviewed did. In fact, “emotional“ was halfway down the list of characteristics for my other three interviews. This difference might be accounted for by what Seiler and Beall call “perceptual sets.” They say that a perceptual set is a form of stereotyping (40).

We checked in our five sources at the end of class. Thursday there will be five more sources due in Annotated Works Cited form.

Writing 102 Friday Evening Class

The instructor discussed Greek theater. She also talked about what was going to be on the quiz in two weeks (Oct. 30).

Next she discussed the creativity component of research paper. Some ways to achieve this component were outlined:

-surveys
-ethnographic research (dancer example)

Creative point of view (Freakonomics example)


The instructor returned drama papers and picked up Pt 3, which will be returned at the next class

We read an example of an "A" paper. Afterward, students made observations about the paper.

The instructor discussed person consistency and gave students strategies to eliminate the second person from their papers.

We started work on the use of the colon. We were able to do one exercise and will finish the worksheet and Powerpoint next week.

Next class:

Write final of drama paper.

Read poetry forms & techniques and come to class prepared to commit to one for your topic. You may also read the assignment, linked at left "poetry assignment." The instructor will demonstrate a poetry presentation next week.

Langan; do three chapters. Langan check in is the 30th, so be sure to have up to the 15th chapter completed

Writing 102 Saturday What Happened in Class

The instructor discussed Greek theater. She also talked about what was going to be on the quiz in two weeks (Oct. 31).

Next she discussed the creativity component of research paper. Some ways to achieve this component were outlined:

-surveys
-ethnographic research

Creative point of view (Freakonomics example)


The instructor picked up drama papers and Pt 2, which will be returned at the next class

We read an example of an "A" paper. Afterward, students made observations about the paper, such as how

We then looked at Ch. 7 in Lester and went through how to introduce evidence into the paper. We looked at direct and indirect quote and also paraphrase and summary. The instructor said she would be bringing exercises to assist on this next week.

The instructor discussed person consistency and gave students strategies to eliminate the second person from their papers.

We started work on the use of the colon. We were able to do one exercise and will finish the worksheet and Powerpoint next week.



Next class:

Write Pt 3. Please hand in papers with all points together.

Read poetry forms & techniques and come to class prepared to commit to one for your topic. You may also read the assignment, linked at left "poetry assignment." The instructor will demonstrate a poetry presentation next week.

Langan; do three chapters. Langan check in is the 24th, so be sure to have up to the 11th chapter completed

Writing 102 Friday What Happened in Class

Link to post your poetry genre selection.

The instructor returned the drama drafts and asked students to underline their terms. Later in the class, the papers were returned with corrections and input.

Next she talked about the upcoming drama quiz and told students what types of items might be on the quiz. The quiz will probably be given in the next two weeks.

She then discussed the Greek theater, for which there was an accompanying PowerPoint presentation.

The poetry assignment was introduced and students to read the first half of the poetry handout, which is posted at the links at left.

The instructor will deliver a sample presentation next week.

We read a research paper example and the instructor asked the students to look for certain items in the paper, such as how points were developed.

The last item we worked on was colons. The instructor showed a PowerPoint and the students wrote sample sentences. We will continue this activity next week.

Poetry Presentation Dates:

Nov. 12: Hope & Lidia
Nov. 19: Sonia & Wendy, Andrea
Dec. 3 Shannon Ervine, Anna

Next week:
Final paper for drama should be turned in
Read 3 more chapters in Langan
Langan check in on Oct 30 to and including Ch 15
Commit to poetry genre and put the notice up on the document. Read the poetry handout (link at left). Begin research on the genre by using the LION database from the library. At least one article should be brought to class next week.
Read Lester, Ch. 8

Teaching Experience with Dimensions

Occasionally I will write a post about my experiences with teaching.

Last night my students from a night class had the assignment of going to a play.

While the students went to the performance, I read their research paper drafts. I hadone student to whom I had suggested the topic of how play develops certain characteristics in children, such as cooperation with others, self-regulation, organizational skills, etc.

I got her started in the research with a story that had run on NPR. Last night she had six
pages for me to read, and an Annotated Works Cited. So far she has done a wonderful job of turning up sources and is doing well on the paper.

The place where the play was being performed is is next to what is called The Atrium, a large commons with a sunken area almost like an amphitheater. There are tables around the edge, interspersed with tall palm trees. I set up shop across the amphitheater and began correcting papers.

Not long after I began my work, a group of dozen young guys arrived with their boom box. They went into the sunken area. They put on some music, rolled out a large mat, and began dancing. They were amazing to watch. What agility. What smoothness to such complicated moves. They could do things like spin around on one hand with their feet in the air, their body shaped like a crescent. They did handstands, somersaults, and moves I can't even find words to describe.

Some of them were better than the others. The ones I particularly liked had a sort of connectedness to their moves that made me think of a marionnette. They would step in and out at random, practicing a particular maneuver, then stepping back to give another dancer a chance on the mat. Sometimes they would twirl around outside the map.

Now, mind you, I was watching this unfold while I read my student's paper on the role of play in maturation, so in effect, the research paper was coming to life before my eyes. As I read the paper, I could see it happening, right in front of me. As these were young adults, I could see the mature "end result."

Of course, as a communications teacher, the "play on words" did not escape me. While my students were at the play, I was reading a paper about play and I was watching play in action.

Writing 102 Thursday Night: Important

Because of the bad weather and the traffic conditions, I am revising our meeting time to be a little later. Come at 7:40 and go directly to the atrium, across from the cafeteria. That is where the play entrance is.

Originally we were to meet at 7 at our classroom.

See you at 7:40. Also, bring your paper. I will read it while you are at the play and return it to you after the play.

Advertising 3960 What Happened in Class

First we looked at some students' sales letter outlines on the overhead projector.

We talked about the research questionnaire and how it will be placed in the portfolio binder.

We talked about the confusing nature of the class, what with all the various assignments, readings, etc. The instructor clarified by telling students this is a "broad overview" class and to not worry about knowing the details, just the major highpoints.

We talked about the tests and how they will count toward the final grade. They are a test of reading, not the actual score.

Upcoming classes:

Oct. 19 cover the rest of graphic file formats
Oct. 22 Lab to do newspaper layouts
Oct 26: Instructor returns newspaper ad with input
Oct: 29: student returns ad for final grade.


To Do for Next Class:

Read Kennedy 129-46
Work on newspaper ad--writing copy, looking for art
Revise final version of questionnaire by incorporating instructor comments; final version due Oct. 22

Also, I forgot to mention this in class: go through the market research notes and do your market research summary

1402 What Happened in Class

We decided on who will speak on the following dates:

Informative:

Mon., Nov. 2

Nicole
Sharif
Chantal

Nov. 5

Laura
Xaviel
Christine

Mon. Nov. 9

Ashley
Shaayine
Erika

Nov 12

Taz
Darcy

Mon., Nov. 16

Ylani
Aajjah

Nov. 19

Sal
Guyyolene

This sequence will be repeated for the persuasive speeches which are on Nov. 23, 30, Dec. 3, 7, 10

Next class:

reading:
Annotated Works Cited will be corrected in class
Instructor will show how to blend in quotes from the text for the "I Am" and will show students the grading matrix
Five sources on the informative Annotated Works Cited (attendance)
Thurs will show students how to find pictures for presentations
Source credibility

Advertising 3100 Wed. night What Happened in Class

The instructor and the class set up an email texting system in case of bad weather, storm, or other type of delay or cancellation of the class. Cory is the contact (Aura is the backup) and the instructor will call her and Cory or Aura will text the rest of the class. The instructor will also post on the blog and students may check that before class, too.

Instructor asked class about the Kennedy book and few students had read the assignment because they don’t have the book. One student said he had ordered this book for $9 online. It is imperative to get the book immediately because all writing for the portfolio must be roughed out in October.

Binders: Correct the questionnaire and put it in the binder.. In addition students should get as many as possible to take the questionnaire.

Newspaper ad: We went over student ideas for newspaper ads and the instructor showed how to make them more effective. We showed the ads on the overhead projector. Then we went to the lab and the instructor worked with students in writing and laying out the newspaper ad.


To Do for Next Class

Kennedy 99-108
Write outline for the sales letter
Finish questionnaire and send out emails telling people to take the questionnaire. Final copy for grade. Hand in.
Put finishing touches on newspaper ad and have it ready to hand in next week for a grade. In some cases an extra week will be granted for this assignment.

Note to students: after class, some students suggested we do these ads in the Mac lab, so we will probably do that next or the following week.

Announcement

I'm reformatting my computer. Just a warning. I could possibly be out of commission online for a few hours.

Wednesday, Oct. 14: I've finished reformatting my computer.

Writing 102 Saturday

We saw the play. After the play, the instructor asked the students to write their first draft tomorrow morning while the play was still fresh in their mind. One student mentioned that Ruby Sunrise might be on youtube.

While the students were at the play, the instructor read their Point 1, which was handed in at the beginning of class. The papers were returned with corrections and the instructor asked students to do the following:

a) write two pages of description of what their paper is about. For example, if the paper is about healthcare system, the student should describe in details employer group healthcare, individually purchased policies, Medicare, and Medicaid.

b) continue writing the paper, this time Point 2

c) Prepare for Langan check in in two weeks (Oct. 24). Eleven chapters should be done by the 24th.

d) Read the next chapter in Lester (six, I believe).

102 Friday 6-9 What Happened in Class

The instructor collected Pt. 2 of the research paper and returned Pt. 1.

We discussed Langan and how much the completed book will count toward the grade. We looked at the syllabus and determined that the Langan will be 15 of the 25 class participation points.

We talked about stage directions and what function they serve in a play read as literature. We also discussed the play we saw last week and the instructor talked about McCarthyism. We looked at a PowerPoint that showed pictures from that time.

We went through a handout the instructor provided called "A Dozen Things I Know About Writing."

We did peer readings of the drama paper. While students were doing the peer readings, the instructor read Pt. 2.

The instructor talked about primary and secondary sources. We saw examples of the George Washington letter that was found at Kean University.


To Do:

Three chapters a week in Langan for the rest of the term.
Write Point 3
Lester Ch. 7
Continue research and writing on paper

No Monday Classes (Oct. 12)

//////////////////////////////////////////////////////
//////////////////////////////////////////////

/////////////////////////////////

Reminder to all Monday classes: it is a state holiday.
l
-+l

Advertising 3100 What Happened in Class Wed., Oct 7

The instructor asked students if they had read the graphics file formats handout and then we went through the formats. The instructor used a PowerPoint and students were put into pairs to do pair summaries. We broke at regular intervals for students to summarize what they had learned.

Next the instructor collected the half-page newspaper ad summaries.

Questionnaires were turned in and the instructor will review them and return them with comments. Students were reminded that the market research piece is part of the portfolio and that they should get a three-ring notebook to start organizing the portfolio.

We watched the first part of a DVD that is included with the text.

Next class:

Read Kennedy, pages 17-109
Be sure you've read Arens 1-5 and Ch. 12, which has to do with newspaper ads. You will need this information to progress on your ad.

1402 What Happened in Class

Monday

Link to student list of topics.

We set up an instant texting plan for the class in case of bad weather or in the event the instructor has trouble getting a parking space. The instructor will phone Tasneem or Nicole (backup) and they will convey the message to the rest of the class.

Next we worked on topics for the informative speech. Students were divided into groups and they brainstormed about areas they wanted to learn more about. Then we recorded the topics at this link . Students can continue to add topics if they think of more later. The instructor showed students a list of additional topics and she went over them. Students are to come to Thursday's class with their topic selection.


The instructor handed back the student copy of the group symposium. A few students did not get theirs: Erica, Sal, Nicole, Ashley, Aajjaa, and Shayyine. They will be returned at the next class session.

After we chose topics, the instructor put the "I Am" journal assignment up on the overhead projector and we went over it. Links to this assignment will be posted here later.

Next class:

Work on outlines, as we will do check-in next Thursday
Bring Annotated Works Cited, as we will correct in class
Have topic chosen and some research done. Have a narrowed-down topic to commit to at the next class.
The instructor will distribute hard copies of the assignment for I Am.

Advertising 3960 What Happened in Class

ZipSkinny
Census
Prizm
Nielsen Site Analysis



Input analysis statement

--------

Monday:

First we talked about the move from reading the Arens text to the Kennedy text. The instructor highlighted the reading for the week, which is about 100 pages. It "goes quickly," however, as one student commented.

Next the instructor talked about trading area surveys. She told how McDonald's does them and why. How McDonalds uses the data was also discussed: driving the area, putting up outdoor boards, targeting a competitor, etc.


The class worked on an exercise using the zip code map where we each entered our zip code. She then directed students to the links in this blog post. Students looked up information and entered it on a document. At a future class, we will analyze the data.


At the end of class, the instructor handed back the market research questionnaires. Students are to revise them and bring them in for a final grade October 15.

To do:

revise questionnaire
read Kennedy (see syllabus for exact pages) and pay particular attention to the apartment example
Be sure you've read through Ch. 6 in Arens Oooops. Error. I remember now that we substituted Ch. 12 for Ch. 6. So just read Ch. 12, not 6.

Attn: Kean Advertising Students

I have been in touch again with the Kean IT/Blackboard staff and they have now figured out how to upload the tests. We are, however, going into a section of the class where we are writing and producing ads. I've asked them to get 5 & 6 up and then after October:

"...Nov 2, and then we need Ch. 8, 9, 10, 11, 12, 13, 14, 15, 16, 17 & 18."

Instructor

Writing 102 Saturday What Happened in Class

We are meeting at Cranford to attend the play for the next class. Show up by 7:30 p.m. and go to Rm. N24. There will be no Saturday morning class. Note: this was changed in class to students should all meet at the atrium at 7:45.

Read the drama handout before coming to class. Also read all the drama terms at the drama glossary. Also, read the paper emailed to you (paper by Camilla).

Rough draft of the drama paper is to be completed by the following Saturday, October 17. Peer reading on the 17th, make corrections and return on the 24th.

Tip. While watching the play, record the chronology:

Example: Rubie needs a place to live.
She is able to live with her aunt for two weeks.

-----
Instructor went over the process for peer reading. Next week we will do a peer reading of four pages of the research paper.

------------
Students presented their working thesis statement, which the instructor recorded. She will set up a table where students will enter their email so research material can be sent to them.
-----------

We answered a quiz on the DVD we watched about propaganda in the news and in particular, on Fox News. Each quiz was scored and students were asked to keep the quiz in their notebook/folder.

---------------

We corrected the Annotated Works Cited. First the instructor went over items like margins, formatting, etc. Then the students looked up each citation and corrected it for their colleague.

Next week:

Lester Ch 4
Langan Ch 7
Write RD of drama paper
Write two pages of Pt 2

All 102 Classes

The second part of the drama reading has been posted (at left).

Writing 102 Thursday What Happened in Class

We discussed the theatre paper, which is due one week after we attend the theatre performance (Oct. 22). The assignment sheet is posted at the Student Links page.

After reading the assignment, we voted on what night to see the play. The class decided on seeing the play October 15. We will meet at 7 because the play will go about 80" longer than the class time. We will meet in the regular classroom first and go over to the play 45" later.

Next we did the critical thinking quiz on Fox News. The quiz doesn't count on the grade but it served as a way to discuss some of the concepts introduced by the DVD. In addition, it showed students what type of questions the instructors asks on quizzes. It also shows the protocol for how we grade papers in class.

After the quiz, we went around the room and students read their working thesis statement.


We went into peer group reading sessions for Point One. Students who did not have their paper have to write a total of four pages next week. We will probably do peer readings again next week. The instructor will return Point One next week.

The last item on the agenda was to correct the Annotated Works Cited page.

To do for next week:

Write two more pages on research paper (Pt 2)

Correct Annotated Works Cited to turn in for a grade

Read through chapter five in Lester and Langan. There will be a Langan check and points will be given for having the assignment completed.

Read half the drama terms and know them. Possible quiz.

Read the other half of "How Drama Works." It will be posted at the Student Links page by Saturday.

Advertising 3100 What Happened in Class

We went over the questionnaire. Since the instructor had been ill, students were given an extra week. Fred volunteered to put his questionnaire on the overhead projector. The instructor critiqued it.

The instructor handed out a newspaper advertising assignment sheet. We read it on the overhead projector in class.

We went through the narrated slides for Chapter 2. Then students were put in pairs and the instructor gave them questions to answer.

The instructor handed out a digital file handout and asked students to read it for next week. They are to note the specifications for their own camera on the margins of the handout. There will be a PowerPoint next week on this topic and reading the handout will make it easier to understand. This information is important for students to know so they can produce a newspaper ad with the correct resolution required by the printing industry.

Next week:

a) Bring questionnaire for instructor to critique. Post at Blackboard.
b) Read Ch. 12 instead of the designated chapter on the reading schedule for the coming week.
c) Read the digital file handout
d) Visit with your client about a newspaper ad. Write one-half page and bring it class. Cover: what the client's marketing problem is, how the newspaper ad might address it, and what resources (art, co-op dollars, etc.) might be available for the ad. Tell what size of ad you think you might want for the client.

Advertising 3960 What Happened in Class

Update: Wed., 4 p.m. I have received numerous e-mail communications from the Kean IT/Blackboard staff and they are still having problems. Tues., 4:50 I've been advised that the Kean IT/Blackboard staff is working with the McGraw-Hill people and a tech service ticket is open.
---------------

Thursday:

We went to a media panel with journalists from The Star Ledger and other papers. The topic was "The Transformation of Media.

The instructor collected questionnaires. She will critique them and return them at the next class.

To Do for Next Week:

(instructor will fill in later)


Monday:

Today we continued to work on the newspaper advertising project. The instructor handed out a written assignment sheet for the newspaper ad and we read it in class. Deadline dates are Oct and Nov. 16th. Some ads can even run as late as Dec. 16, but it is unwise to put things off until the last minute so try for the earlier dates.

She explained the difference in quality for print illustrations vs. web illustrations and showed students various places to obtain such art:

www.clipart.com
Dover Publications, no longer located at Varick St., NYC (they moved out to their other location in Mineola, LI). Sign up for newsletter on this one and begin your clip art collection.
corbis.com. OK to use for mock-ups; must pay for art used for customers
www.microsoft.com and go to downloads, then clipart

Google "stock art photography" and sign up for the newsletters of a few other art sources. Some of them provide free art in each newsletter. Begin building your collection now and you will have a good selection when it comes time to build ads in the future for your customers.

Another source for art is to Google "copyright free art" or "public domain art." This art is free to use in ads, etc.

Next class:

electronic files and production\
Ch. 5 .ppt
research survey/zip code





Next class:

electronic files

To All Students

For my adult students, mostly in my weekend classes, an article on continuing one's education.

For any students looking for a p-t job, I noticed that the new Trader Joe's in Millburn has a sign out saying they are hiring. This is just off Vaux Hall Road by the CVS Pharmacy. It is in a shopping center previously occupied by Whole Foods. I think there is also going to be a Petco there. I believe I've read that Trader Joe's has won awards for their employee policies.

1402 Communication as Critical Citizenship

Thursday

Two groups presented today.

After the presentations, the instructor left the classroom while the class discussed whether they wanted to do tests or outlines. The instructor explained how each concept would work, i.e., tests would be viewed as proof of reading; outlines would be the major point from each paragraph. Students decided to do outlines.

Chapters 1-3 do not have to be outlined as the students will prove they have read the chapters through their "I Am Journal" paper, which is upcoming. Students should immediately begin outlining the other chapters. The instructor announced there will be an outline check at next Thursday's class.

To do for next class:

Work on outlines
(more will be posted here later)
Bring Annotated Works Cited (if you have not already handed it in) as we will correct it in class



Monday

Today was the first day for group presentations. Two groups presented, one on multitasking and the other on healthcare systems in other countries.

Thursday we will have two more groups and possibly a third presenting a second time.

Practicing is a requirement for this speech. One does not have to practice with the group. For anyone repeating their presentation, two mp3s of individual practice sessions are required. These must be posted at Blackboard and the instructor must be advised of the posting by email.

Please be sure to save the Schedule of Activities and Assignments to your hard drive. It is located at BlackBoard. I will also send it out as an attachment, as a few students say they are still having technical issues with BlackBoard.

To Do for Next Class:

Practice presentation
Make sure corrections provided by the instructor are performed
Reading: Ch. 9, 216-24, Organizing a Speech
Ch. 11, 295-302, Informative Speech

Saturday 102 What Happened in Class

The class voted to attend the play on Saturday, October 10th at 8 p.m. We will, therefore, not have class on Saturday, October 12th. We will meet at 7 p.m. in Cranford Rm. N24 prior to the play, where we will go over various class items that are due and look at an example paper for this assignment.

We learned how to do personalized news pages and watched a DVD on news propaganda.

Next week:

For next class:

Write working thesis and point 1
Quiz on DVD (may not count on grade)
Understand half the drama terms (possible quiz)
Read Lester 3 and do Langan 5

Friday 102 What Happened in Class

Next week we will be attending the play at 8 p.m. Students should convene, however, at our classroom at 7 p.m. Be sure to bring $10 and student ID for admission.

The instructor will bring an example of a paper written for the drama assignment.

We discussed topics and researching them. The instructor explained that it was OK to take on a source if what the student is seeing does not concur with the source.

We were supposed to learn how to do a personalized news page, where we get current research to come to us. We were also to discuss RSS feeds and information transmitted via e-mail. Unfortunately, our computer classroom that was reserved was locked. We will work on this at a future class.

We watched a DVD on propaganda techniques, specifically with Fox News Channel.

For next class:

Write working thesis and point 1
Quiz on DVD (may not count on grade)
Understand half the drama terms (possible quiz)
Read Lester 3 and do Langan 5

Announcement for 1402

The following has been posted at Blackboard and sent via e-mail:

I still do not have the following outlines and Annotated Works Cited:

Stephen

Vivek
Chantal

Ylani

Aajjah

Tyherrah

Melissa

Some of the above students have said they mailed the outline and AWC to me, however if your name is on this list, you need to re-send it.

All other outlines have been read and critiqued. If you have not received your critique, you should contact me about it and be sure to tell me how you originally sent it to me.

After this assignment, you must have all technical issues with Blackboard resolved. I won't be accepting assignments in any other format unless I confirm unusual technical obstacles with the Blackboard IT people.

I will only be looking at assignments until around 5 p.m. today, so if your outline and AWC has not been critiqued, you will have to present without my comments.

Thurs 102 What Happened in Class

We met in the computer lab and the instructor showed students how to get material on their research topics sent to them. She discussed three methods of having the material gathered by either Google or Yahoo: a) personalized news page; b) reader (RSS); c) topics sent to e-mail address. Students were given a worksheet and asked to bring it to following classes, as we will be working on research techniques for awhile.

After the computer session, we went back to the classroom and watched a DVD about propaganda sources in the news, specifically Fox News. The instructor announced that there will be a quiz on the DVD next week, but it is "open book," meaning students may use their notes.

Next week:

Write tentative working thesis and Point 1
Bring Annotated Works Cited (we will check in class)
Read Ch. 5 Langan and Lester.
Bring class notes for use w/quiz

Media 3100 Wed. Night Class Cancellation

Here is the email I sent the class:

I am coughing all the time and can hardly talk. I think I also have a fever.

I'm cancelling class because of this. I really hate to do it but I can't see how I could conduct much of a class.

I am putting a notice at the blog and I have also notified the department to put up a notice on the door.

Please check the blog later in the week for any notes about what work with which to continue.

3960 What Happened in Class

Thursday

The following was posted Wednesday evening:
Regarding the online tests, we have a small problem. I received this from our IT Dept:

Hello Professor Kipple

We have tried to import your file that you have provided but unfortunately it is not compatible with our system.

You will have to contact the publisher and advise them that the import was not successful because it was not compatible with our system.


Thank You
-- Distance Education Admin
-- Sakinah Franklin

I have contacted our publisher to see what the other options are. We can also discuss this in class. Update: The publisher has contacted me and there is a solution. I have to get in touch with IT.

Thursday:

Prof. Pat Winters-Lauro and Eileen Ruf visited our class today and we talked about projects with The Tower. The instructor will email students the media kit.

We decided whether we would be ad production people or negotiators.

Next class:

Continue with readings
Instructor will talk about trading area surveys and we will work with an exercise from the zip code map we recently filled out.



Monday
First we went over questionnaire writing issues. We talked about three different situations and practiced writing some questions.

Next we watched the narrated slides for Ch. 2. We discussed ethics and advertising.

Finally, we reviewed what to do for the next class, which is to read Ch. 4.


Last Thursday's class:

Discuss queston-writing and client situations.

Go over the chapters with the narrated slides.


Notes from last class, Sept. 17

Students had their worksheet filled out from the previous class's lecture. We went through the worksheet and discussed the questions.

Since the assignment was to write 10 questions and go on surveymonkey, the instructor handed out photocopies from the text to help students in writing the questions.

A trading area survey/zip code map was given to the class and each class member was asked to put their home zip code on it. This map will serve to illustrate the trading area survey at a future class.

Questions are due on the 30th but we will talk about them in the next class.

1402 What Happened in Class

Thursday:
Today we taped our panels during practice.

Outlines and Annotated Works Cited were submitted. Instructor returned feedback.

Instructor is posting new reading schedule at Blackboard later this evening. Check the schedule for next week's readings.

Next class: group symposium presentations
Continue with readings, per the assignment that is posted below.




Monday:
1402

Upcoming dates:

This Thursday is outline due day, which should be posted at Blackboard.

Instructor will look at outline, evaluate, and return.

Also bring outlines to class as a printed-out version.

Instructor will review as many as possible during class while you practice.

Today we will need to look for open spaces in which to practice. Send team out.

On Thursday you will be taping, so someone must bring a DVD to record and distribute the tapes online.

What will your outline look like?

Name per syllabus
Outline double spaced
Internal text references
Works Cited page attached

On Thursday you must have your outline transferred to an index card (cards were distributed).

When we take attendance on Thursday, you must show your index card with outline. No more than 30 words.

When you look at the video, take notes for your one-page personal evaluation (worth 10 points on final grade). We chose one person and a back up for each group to bring a DVD. As Laura pointed out, a rewritable might be a good investment as we will most likely be taping for the other speeches.

The instructor gave informative and persuasive speaking dates and asked students to choose a date. We will match people and dates at an upcoming class:

Informative: Nov. 2, 5, 9, 12, 16, 19
Persuasive: Nov. 23 30, Dec. 3, 7, 10, 14, 17

Students are asked to be early or at the very least on time for the next class due to the taping.


---------------

Reading: First three chapters are on communication and perception.
Will be evaluated via a paper called the "I Am" journal.

---------------

Outlines or tests?

________________

Go over evaluation form for speech

Notes from Previous Class:

We met in small groups to divide topic into sections. Students asked for the Annotated Works Cited to be due on 9/24 instead of today, and the instructor said OK.

Read Chapter 3 was the reading assignment.

---------

To do for Next Class:

Reading assignment: Ch. 7, 173-80, Ch. 9, 216-24, Appendix: B1-10
Get DVD
Make plans to ensure timely arrival, early if possible

Saturday 102 9-12 Noon

Link to citation guide we looked at in class.

To Do for Next Class:

By next class, read at least four pages of the drama glossary. There may be a quiz.

Come to class with your 10 sources in correct Annotated Works Cited form. (Hacker)

Read Ch. 3-4 in Langan
Read 2 in Lester

Topic must be chosen and a working thesis decided upon

Friday 102 What Happened in Class

We corrected the Annotated Works Cited. The instructor handed out a guide. Each person corrected another student's paper and made a list of items that needed to be corrected, added to, or changed.

We also made a list of what is underlined and what is in quotes in MLA Works Cited:

Italicized or underlined:

book titles
websites
names of newspapers
" " of magazines
journals
titles of recordings

Put in quotation marks:

titles of magazine and journal articles
book chapter titles
names of radio or TV shows
titles of interviews, reviews, songs, and poems



We talked about topics and thesis statements and the instructor recorded the topics and later asked students to put their email address next to the topic/thesis statement.

We went over the drama assignment.
Students should know the first four pages of definitions from the drama glossary.


Next week:
a) correct Annotated Works Cited and turn it in
b) Read Ch's 3 & 4 in Langan
c) Read Ch. 3 in Lester
d) Know the terms in the first four pages of the drama glossary in case of a quiz

Attn: Saturday Writing 102

I'm very sick with a cold and we will meet late tomorrow: 11 a.m.

I have emailed everyone. In addition, I contacted the administration and they are putting a note on the door.

Instructor

p.s. Friday night students, if you are reading this, we are still having class but getting out early.

Thu 3960, 1402 and 102

I'll be writing the summaries of our classes tomorrow as I am very sick this evening with a bad cold.

Instructor

p.s. this is for 1402 healthcare groups: http://www.physorg.com/news172424058.html

Media 3100 What Happened in Class

We worked with the online chapter (7). First we talked about the Holiday Inn Express example from the book. Then the instructor talked about different types of research with which she has worked: social policy surveys, media research, ethnographic research, etc. We viewed online examples at juicingtheorange.com.

We learned about random samples and nonprobability samples. During the random sample discussion, we did a "minute paper."

We worked in pairs to fill out a research questionnaire and we went over the answers in class.

The instructor informed the class that she had activated the shell for Blackboard.

She made copies of pertinent pages from the text so students could get started on their questionnaire. Students filled out a zip code map and next week the instructor will show how it is similar to how a trading area survey works.

Next week:

Ten research questions. Be prepared to provide the instructor with a link and a printed out copy of the research questions. Post the questions before class at Blackboard.

In addition to reading Chapter 7, also read Chapter 1.

Advertising 3960 What Happened in Class

Thursday

Go over assignment and putting up on Blackboard. Word doc of questions, pages in text, give them copy.

Go over questions.

Do trade area survey. Talk about focus groups.

Talk about Ch.1





Monday

The instructor talked about her experiences in marketing research and tied them to the material in Chapter 7, Research.

She distributed an article that is an update of one of the media research experiences.

At the end of class, students were given a page of questions based on the lecture, Ch. 7, and the article. Students are to bring this completed handout to the next class.

To do for next class:

Finish Chapter 1
Check your email or go to Blackboard to get started on writing the market research questionnaire.

Note: do not sign up and pay for access to the class web site until instructor receives clarification from publisher.

Speech/Critical 1402

Monday

Note to students who were not enrolled in Blackboard today: later today I met up with one of your colleagues from our class and we checked Blackboard. This student had not yet enrolled, yet he was able to get on using his user name and password. I suggest that all students who said they were not yet enrolled try this and see if the university has created an account for you.

Second note to students:

When do your Annotated Works Cited, see the post below (from another class_ for additional tips that might help.

Friday, September 11, 2009

Writing 102_Friday, 6-9 p.m.

Also, I posted a file at Blackboard that will help you, too.

Assignment: Find 10 sources for your group presentation topic and write them up in an Annotated Works Cited using MLA style documentation. You must have the following sources:
book from academic library, academic journals (5),
newspaper article (1),
magazine article (1),
radio source (1),
TV source (1)
Magazine and newspaper article should come from Lexis Nexis.
---------

public radio npr.org and wnyc.org
public tv pbs home page
bbc radio tv

---------

Annotated Works Cited

alphabetize by author's last name
no author?--go to title
double space everything

due next Monday
MLA citation guide is needed to do this assignment

Students and groups they are in:

Healthcare1

Sharif
Aajjah
Ashley
Guyylene
Nicole


Health 2
Tyherra
Xaviel
Mike C
Ylani

Photoshop/journalism

Vivke
Melissa
Shaayine

Technology

Yassneem
Chantal
Laura
Christine
Jeff


Open

Tiffany
Stephen
Sal
Erika
Ana

To Do for Next Class:

Writing 102 Students: Theatre Reading

This will be an extra-credit project:

Opening Night on Saturday Afternoon

Monthly staged readings of original plays from our Playwrights Workshop
followed by a discussion with the author.

One Saturday a month at 3pm

Admission Free

September 19:

Going to the Chapel

Two one-act comedies
By Michael Z Murphy


The Theater Project, Union County College’s Professional Theater Company, will present a staged reading of "Going to the Chapel" by Michael Z Murphy, directed by Louis Scarpati, on Saturday, September 19 at 3 PM. The presentation will be followed by a discussion with the playwright, director, actors and audience in the Union County College Students Commons,1033 Springfield Avenue, Cranford, NJ. Admission is free.

This reading is part of the Opening Night in the Afternoon series of original plays by members of The Theater Project’s Playwrights Development Workshop, led by Artistic Director Mark Spina. These script-in-hand performances offer the excitement and immediacy of actually sitting in on rehearsals with talented members of The Theater Project. The series continues on October 17.

Going to the Chapel consists of two one-act comedies of manners. Act I is called "All in Good Time" and Act II is "Remote Control." The plays pose the question: To marry or not and if so, how? The characters have multiple considerations, and of course, life intervenes. One British cleric must decide and one dead Jewish mama must manipulate her children. Crossed wires, crossing over and cross spirits --- two comedies of manners.

Michael Z Murphy (please note there is NO PERIOD after the Z), communication professor, poet, certified massage therapist, life member of the International Listening Association and someone who has lived a televisionless life for almost 23 years brings a unique, albeit whacked, angle to relationships. This Hillside resident's past life includes teaching speech and/or English in every grade from 6 to 12, selling hardware as well as stints as an industrial painter, movie usher, stage actor, stage manager and director. His favorite activity is cracking student brains with critical thinking. He once played in an African drum ensemble with Celeste Holm---Oh, yes he did!

Writing 102-Saturday What Happened in Class

There was some confusion over the classroom, but eventually we all ended up in a multimedia room, #514. First students did a writing sample. The writing sample was on a question the student has that has never been satisfactorily answered.

Next we went over the syllabus. Students were shown where the online version was (see link at left) and hard copies were also distributed. We read through the syllabus. While reading through the syllabus, the instructor showed the books.

We read through the process of writing the research paper on the schedule of activities and assignments (pp. 8-9 of the syllabus). We also covered the drama and poetry parts of the class.

The instructor gave students the assignments, which are detailed at the end of this entry.

We constructed an email list and each student entered their email address on the list.

To do for next class:

Order books and print off order form if ordered online

Chapters 1 & 2 in both Lester and Langan (Langan's first three chapters are online)

MLA section of Hacker--look through, page by page, and know where to find categories

Bookmark the instructor's blog and set up contact information in your cellphone and computer

Choose a research paper topic from the writing sample or link at left. Students may choose another topic not in the writing sample or topics list but they must first get the approval of the instructor.

Writing 102_Friday, 6-9 p.m.

The instructor introduced the assignment for the next week, which was an Annotated Works Cited. The sources gathered for this assignment should work toward the research paper. This means students must make a topic selection.

The instructor explained the nature of academic research and the difference between public libraries and academic libraries. She also talked about the
unique nature of libraries and librarians in NJ and why style documentation exists.

The class took a break and after the break we went into pairs to do "paired summaries" of the class thus far.

The instructor explained the process students will go through to construct the Annotated Works Cited:

1. Choose a topic
2. Keywords: general research on google.
3. Academic databases—begin accumulating sources.
4. Save sources to a folder
5. Read the sources and as you read them, make notes
6. Alphabetize the sources by the author’s last name
a. If no last name, use the name of the article
7. Identify what type of citation it is: is it book?
8. Write the citation the correct way by looking them up in your style guide(Hacker)

The instructor showed students where to go for the radio and TV sources (NPR and BBC for radio, public television (PBS) and BBC).

She also showed them the databases at the library and how to do searches on them. The magazine and newspaper sources, for example, must be done from Lexis Nexis.

We then worked on topic selection. Students told what topic they were thinking about for their paper.

Next week:

Find 10 sources for your research paper and write them up in an Annotated Works Cited using MLA style documentation. You must have the following sources:
book from academic library, academic journals (5),
newspaper article (1),
magazine article (1),
radio source (1),
TV source (1)
Use Hacker to write your 10 sources
-----------

Read Ch. 2 in Lester and in Langan. New students, catch up by reading Ch. 1 in each book.

-----

Annotation:

An annotated bibliography describes the "relevance, accuracy, and quality" (Engel) of your sources.

Questions to answer in an Annotation

1. What was the specific format of the source? (Encyclopedia, interview, video, etc.)
2. Where and how did you find this source? (Public library, school media center online resources, home, Internet search, etc.)
3. What is the purpose of this source? (Educate, persuade, inform, entertain, etc.)
4. What is the content of the source? What topics are covered? In what amount of detail?
5. To whom is this information directed? Is there specialized and difficult language?
6. What are the credentials of the source? Is the author/publisher reliable? How do you know?
7. What information did you find that was important to your project/research?
8. What did you find difficult about this source?

Annotations could be descriptive or evaluative, or a combination of both. A descriptive annotation summarizes the scope and content of a work whereas an evaluative annotation provides critical comment.