Thursday, November 19
The Tower media kits were distributed and each student was asked who they had in mind for an advertiser. The instructor recorded the information and will put it in a table.
The instructor provided a handout for the radio commercial. The handout provided formats for radio ads and also strategies for writing the ad (types of emotional appeals, for example). Students are to review the handout and decide on a format and appeal for their upcoming commercial.
The handout included a format for the radio script. The instructor demonstrated the setup in class.
Students turned in their Google Adwords (three-lines).
Next class:
Instructor will provide flyer for coupon
Google Adwords will be returned
We will work on material from the text
Monday, November 16
We went over some revisions in the assignments.
We finished the Google Adwords Powerpoint.
Category headings for portfolio:
Direct Mail (long sales letter)
Google Adwords and youtube
Market Research
Newspaper
Outdoor/visual display
Radio
To do:
Write three-line Google ad (fourth line is URL).
Continue reading Arens chapter on creativity
