Monday, September 28, 2009

Advertising 3960 What Happened in Class

Update: Wed., 4 p.m. I have received numerous e-mail communications from the Kean IT/Blackboard staff and they are still having problems. Tues., 4:50 I've been advised that the Kean IT/Blackboard staff is working with the McGraw-Hill people and a tech service ticket is open.
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Thursday:

We went to a media panel with journalists from The Star Ledger and other papers. The topic was "The Transformation of Media.

The instructor collected questionnaires. She will critique them and return them at the next class.

To Do for Next Week:

(instructor will fill in later)


Monday:

Today we continued to work on the newspaper advertising project. The instructor handed out a written assignment sheet for the newspaper ad and we read it in class. Deadline dates are Oct and Nov. 16th. Some ads can even run as late as Dec. 16, but it is unwise to put things off until the last minute so try for the earlier dates.

She explained the difference in quality for print illustrations vs. web illustrations and showed students various places to obtain such art:

www.clipart.com
Dover Publications, no longer located at Varick St., NYC (they moved out to their other location in Mineola, LI). Sign up for newsletter on this one and begin your clip art collection.
corbis.com. OK to use for mock-ups; must pay for art used for customers
www.microsoft.com and go to downloads, then clipart

Google "stock art photography" and sign up for the newsletters of a few other art sources. Some of them provide free art in each newsletter. Begin building your collection now and you will have a good selection when it comes time to build ads in the future for your customers.

Another source for art is to Google "copyright free art" or "public domain art." This art is free to use in ads, etc.

Next class:

electronic files and production\
Ch. 5 .ppt
research survey/zip code





Next class:

electronic files