We worked with the online chapter (7). First we talked about the Holiday Inn Express example from the book. Then the instructor talked about different types of research with which she has worked: social policy surveys, media research, ethnographic research, etc. We viewed online examples at juicingtheorange.com.
We learned about random samples and nonprobability samples. During the random sample discussion, we did a "minute paper."
We worked in pairs to fill out a research questionnaire and we went over the answers in class.
The instructor informed the class that she had activated the shell for Blackboard.
She made copies of pertinent pages from the text so students could get started on their questionnaire. Students filled out a zip code map and next week the instructor will show how it is similar to how a trading area survey works.
Next week:
Ten research questions. Be prepared to provide the instructor with a link and a printed out copy of the research questions. Post the questions before class at Blackboard.
In addition to reading Chapter 7, also read Chapter 1.
