The instructor handed out the final assignment: outdoor or graphic display. We watched a .ppt which featured outdoor and graphic displays. This .ppt is posted at Blackboard. Students were asked to identify the Unique Selling Proposition for each of the ads.
We talked about the Account Management section of the class, where students contact a potential advertiser for The Tower.
Next we worked on radio scripts. The instructor showed a comparison of ads. She stressed repetition, getting the benefits up front early in the ad, and concrete, specific benefits.
Papers were handed back.
Next week:
Bring portfolio.
