Monday, April 28, 2014

ENG 102

The link to the final is posted at right.


Tuesday, April 22, 2014

Sell Me this Pencil

"The Wolf of Wall Street" article discusses how close the movie is to the real story. It is quite close.

One major difference is the height of Jordan Belfort. See what the article says about how this may have influenced him.

Advertising

Assignment:

1) Watch the Poptent video and answer the questions at this link. Bring them to the next class.

2. Go through the Unique Selling Proposition .ppt and note the USP of the various advertisers.

Here is the download for a Unique Selling Proposition worksheet.


Write a :30 commercial (has to be exact) and bring to class April 29. This is for the commercial for which you will be doing the storyboard. Per the TV comjmercial assignment, which was handed out in class, you must convert features into benefits in the commercial.

Monday, April 21, 2014

ENG 102

1:25 p.m.

Students turned in their research papers. We discussed the poetry papers and did an explication using the explication in the Links section and the Dylan Thomas poem "Do Not Go Gentle."

3:35 p.m.

Using examples of genres chosen by students, the instructor showed how to look up criticism for the paper in the four literary databases found at the library's web site.

Public Speaking 129



April 23

Check in sources.  Five points per source.

Any speeches from people who have not completed this assignment.

We will watch a film about the five communication techniques that helped Obama win the presidency.





April 21

11:15 a.m.

We went through the Monroe Motivated Sequence.

5:15 p.m.

We heard three speeches and finalized speech presentation dates/topics.  See link at right.

Business & Prof'l Communication

Link to evaluation for tomorrow's persuasive speeches. It is also published links section on the right.

Tomorrow's class will start at 1 p.m. instead of 12:30 due to my traveling from a doctor's appointment.

Also, I have a sore throat, so I will be a person of few words tomorrow.

Thursday, April 17, 2014

Advertising

Copywriting Features & Benefits

https://www.dropbox.com/home/3765%20Adv


Unique Selling Proposition:

Sunday, April 13, 2014

Final Days of Class

This document covers reading and assignments for the last five weeks of class. It may differ slightly from what was covered in the syllabus. If there is any conflict, follow the instructions on this calendar as it takes snow days, etc., into account.


Tuesday, April 8, 2014

All Wednesday Students

No class tomorrow, except for my 5:15 speech class.

I was driving on Morris Ave. and a cop stopped me and told me my brake lights were out. I got a ticket. :(  The cop told me I had to get the car off the road right away.

I was on my way to the mechanic's anyway, even though I didn't know about the lights.  I was going for a battery on my other car. My mechanic looked at it and told me to leave the car that night so I don't get another ticket. He told me the car won't be fixed until mid-afternoon tomorrow at the earliest.

I'll see everyone from the speech and English classes on Friday.

Monday, April 7, 2014

ENG 102

Mon., Apr. 7, 2014

1;25 a.m.

We chose poetry genres and dates for the RT. See link at right.

We did a web blog posting citation.

The instructor talked to the students about writing complex documents and showed her revisions from a document written over the weekend.

Thursday, April 3, 2014

Business & Prof. Comm


Thursday, April 3

It is month-end for March and time to go over the monthly grades. Students should have their form with them (previously distributed at the end of February) and the instructor will go over what assignments she has, the grades, and the attendance records.

New policy:  if your attendance was not recorded because you were late, make photocopies of your notes and submit them to the instructor at a future class. Then start remembering to make sure you are marked in after class.

In the other half of the class, we will discuss the rubric for grading of the elevator speech. Any additional time will be used for practice.


Rubric:

Elevator Speech Evaluation                            Student: ________________________________
1-5, 5 being high
1.       Did the speaker sound conversational and natural?     
2.       Was the speaker warm, friendly, confident, and enthusiastic?
3.       Was the speaking pace slow enough to understand the important points?
4.       Eye contact:
5.       Was there an impression that the speaker was passionate about what he/her does?  Yes/no
6.       Was the message clear and specific? 
7.       Did the message have a target?  Yes/no
8.       Evaluator’s understanding of what the speaker’s desired outcome was:
9.      How apparent was it that the speech was practiced?
10.  Did the speaker say what contribution he/she could make?   Yes/no







Tuesday, April 1

We watched examples of elevator speeches. Students used the other half of the class to either practice or refine their brief outlines for the 30-60 second speech.

We also discussed additional speaking assignments that will be helpful to students in their careers. Dominique suggested job interviewing and most other students indicated this also might be helpful to them. The instructor will make up a role play assignment.