We went over the questionnaire. Since the instructor had been ill, students were given an extra week. Fred volunteered to put his questionnaire on the overhead projector. The instructor critiqued it.
The instructor handed out a newspaper advertising assignment sheet. We read it on the overhead projector in class.
We went through the narrated slides for Chapter 2. Then students were put in pairs and the instructor gave them questions to answer.
The instructor handed out a digital file handout and asked students to read it for next week. They are to note the specifications for their own camera on the margins of the handout. There will be a PowerPoint next week on this topic and reading the handout will make it easier to understand. This information is important for students to know so they can produce a newspaper ad with the correct resolution required by the printing industry.
Next week:
a) Bring questionnaire for instructor to critique. Post at Blackboard.
b) Read Ch. 12 instead of the designated chapter on the reading schedule for the coming week.
c) Read the digital file handout
d) Visit with your client about a newspaper ad. Write one-half page and bring it class. Cover: what the client's marketing problem is, how the newspaper ad might address it, and what resources (art, co-op dollars, etc.) might be available for the ad. Tell what size of ad you think you might want for the client.
