First we looked at some students' sales letter outlines on the overhead projector.
We talked about the research questionnaire and how it will be placed in the portfolio binder.
We talked about the confusing nature of the class, what with all the various assignments, readings, etc. The instructor clarified by telling students this is a "broad overview" class and to not worry about knowing the details, just the major highpoints.
We talked about the tests and how they will count toward the final grade. They are a test of reading, not the actual score.
Upcoming classes:
Oct. 19 cover the rest of graphic file formats
Oct. 22 Lab to do newspaper layouts
Oct 26: Instructor returns newspaper ad with input
Oct: 29: student returns ad for final grade.
To Do for Next Class:
Read Kennedy 129-46
Work on newspaper ad--writing copy, looking for art
Revise final version of questionnaire by incorporating instructor comments; final version due Oct. 22
Also, I forgot to mention this in class: go through the market research notes and do your market research summary
