First we had a quiz on the previous week's film, which was Helvetica. We corrected the questions in class and later the instructor discussed the importance of various points, such as why corporations like this font.
Next we watched went through the major points of
Chapter 9 (on media buying). The instructor explained that advertisers tell the buyer how much money there is to spend and how many gross rating points must be purchased for that amount.
After going through the highlights of media planning, buying, and strategy, the instructor showed students the SRDS web site and asked them to look through the auditing sites.
We took a short break. After the break, we had a quiz on terms used in search engine advertising (Google ad words). The quizzes were corrected in class.
The instructor explained there would be a Powerpoint on Google AdWords next week and students would write a three-line Google ad for their assignment that week.
Next week:
Read Ch. 10, Creative Strategy and Process
There may be a quiz or test on this chapter
Google "top advertising words" and become familiar with them
Read links on auditing companies at the SRDS Web site
