Thursday
We discussed potential Tower accounts.
The instructor told students about previous advertisers. Two students have already sold their ads!
We discussed the possibilities of Starbucks and Ave. By sharing information, we learned what places were possibilities and which weren't.
The instructor talked about how to make a sales call.
We wanted to look at coupon layouts on the document projector. In addition, we had examples of sign-off forms by advertisers. Unfortunately the Elmo did not work. The instructor called in the repair and it should be working by next Tuesday.
There will be a reading check on Ch's 8 & 10 next Tuesday.
The students will receive flyers on Tuesday (Tower)
We will look at coupon layouts Tuesday
Reading schedule says Ch's 1 & 6 to be read this week. Reading check on that the week of 10/4
Next week's topics are features and benefits in advertising (copywriting). If you have a recent purchase of a camera, appliance, printer, or some other type of item, bring the box to class. We will use it as an example.
Copywriting_Features_and_Benefits.pptx
Unique Selling Proposition Worksheet.docx
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Tuesday
We had a meeting with the journalism students, Prof. Pat Lauro, and Business Manager Eileen Ruf. The purpose of the meeting was for students to understand the role of The Tower and a little of its history. Students should also understand how The Tower differs from The Cougars Byte.
In addition, there are areas where advertising and journalism intersect, or rather we should say, not intersect. Students cannot, for example, approve a request by an advertiser to do a story on them when they purchase an ad.
Advertising students were given a media kit. We will go over the kit and potential advertisers (previously turned in by students) on Thursday.
The instructor handed out a reading schedule at the conclusion of the class.
We were supposed to turn in coupons, but the instructor decided to take them on Thursday instead.
