1. newspaper advertising and how to layout a coupon ad (as an account executive)
2. television advertising: Starbucks ads as models; Traveler's ads as metaphor
Assignment:
Account Executive Assignment:
Find a coupon and type the copy (everything it says) into a Word document. Use a table. Leave the left hand column blank. In our next class, we will spec out type and illustrations.
Title the document "Coupon copy for "client" on the upper right.
On a second page, using landscape mode, make a box for your coupon layout. Make the box (use "Insert text") four inches wide and 2.5 inches high. Attach to the first page for in-class work.
Be sure to bring your coupon.
To Do for Next Class:
Bring in newspaper coupon assignment and have a pencil to sketch the layout.
Using Powerpoint, have words come in from the right, left, bottom, or top. Use the animation feature.
Tuesday:
We welcomed 7 new students into the class: Gina, Marie, Vanessa, Ayana, Emily, Michelle, and Ashley.
The instructor went over two advertising projects:
- TV commercial
- Ad for The Tower
We read Part 1 of the TV commercial assignment, which is posted midway down on the links at right. Students are urged to save this to their Advertising folder on their computer. Students should use their own cameras or recording devices to begin experimenting with camera shots. At the end of the month, each student will show the results of their experimentation in class.
Students were given Part A Account Management for the The Tower. They are to find three prospects for an ad for The Tower. A flyer for the $59 coupon special was also distributed. Students will consult with the advertiser on what the offer will be, write the copy, and do the layout. At a future class, students will receive deadline dates, etc., for purposes of calling on advertisers.
For next class:
Read Ch. 10 (TV advertising) in the book (not responsible for this information until 9/20)
Look over the software listed on the assignment sheet for the TV commercial. Experiment with the software. You'll be asked what you've done on this 9/13.
Think about a product that you will want to feature in your camera shots. Have a decision made on this by 9/13.
Locate three advertisers and list their contact information on Part A (do by next Thursday, Sept. 15)
