We read the syllabus in class. The instructor distributed a page of the syllabus that covered the blog URL, book(s) for the course, and she also gave her e-mail address and phone numbers. All information covered in class is at the syllabus link above. A reading schedule will be distributed next week.
We discussed the most powerful words in advertising. The instructor asked students which was the most powerful word in advertising, and a student responded "free," which was correct. The next most powerful word is "new."
The instructor talked about how certain words are used often and she recommended to students that they purchase an additional book that will help with their copywriting. The book is Words That Sell by Richard Bayan. Samples from the book are posted at Amazon. The book is not mandatory, but experience has shown that students who have and use this book do better in the course.
To Do for Next Class:
Order book today. Print out a copy of your receipt and keep it with your class materials.See instructor if you need a copy ordered through the bookstore.
