Tuesday, September 13, 2011

Advertising 3765 Tues Thurs

 Thursday:

We discussed Ch 9, print layouts

Students turned in Part A

To Do for Next Class:

Read Ch. 8
Prepare camera moves to show on 9/29
Clean up coupon ad; due next class, 9/20

Tueday

We learned to spec out copy for a print coupon ad. The instructor handed out a pica ruler (also known as a font ruler) and information about points and picas and how they are used in spec'ing out type.

Students brought in their layouts and we spec'd out the type and graphic layout from the point of view of an account executive.

Students handed in their progress on the following:
--Decision on product to feature in camera shots
--Software experimentation (software listed on camera shots assignment sheet)

For Sept. 20th, turn in cleaned up (if necessary) coupon layout and copy.
Sept. 20th:  joint class meeting with journalism class; explanation of The Tower by Prof. Lauro; explanation of dates, ad sizes, etc., with Eileen Ruf.

By next week:  read chapter on print layouts, Ch. 8.