We welcomed a few new students into the class.
The instructor went over the blog address and links page.
She advised students of the activity for the class session, which will be based on Ch. 7, research.
We learned how to convert features into benefits. The instructor told the class this was part of learning to think like an advertising person. Features alone do not mean anything to a customer; it is only when they are converted to benefits that it has meaning for the customer.
She showed several features, such as "sharp knife" and "10-calorie, all-natural cookie." We found a benefit for each of the examples
Then we focused on a technical product. We analyzed product packaging and critiqued it.
Next class:
Review Ch. 7 and know definitions.
Read Ch. 1, at least half of it.
Notes from class when we converted features into benefits.
Was:
Integrated digital tuning (8VSB ATSC and QAM) eliminates the need for a separate digital converter set-up box (in most cases)
Better:
Allows you to receive a digital signal without a digital converter box
eliminates the need for digital converter box
eliminates messy wire and clutter and reveals a crisp picture payoff
clutter-free
The tuner inside gives you a clutter-free space!
Save money now--no need a purchase a digital
converter box
benefit of a digital signal:
more channels
clearer picture
enables you to play video games online around the world
features:
sharp knife
10-calorie all-natural cookie
GPS
benefits:
Make a blt without making a mess
eat 10 of them and not worry additives or calories too much
cell phone
speed dial
texting
camera
internet
voice activation
speed dial
quick communication with one touch of a button
texting
communicate quickly and discretely in public places with multiple recipients
camera: 2-in-1, easy carrying, no extra camera
always catch the moment
don't have ot worry about getting lost
always know where you are going
feel confident that you'll get to your destination
