The instructor went over the syllabus, class projects, and reading assignments. Students will receive the reading assignments in hard copy but should save the syllabus to their hard drives in a class folder.
We also discussed the books for the class, which are listed in the syllabus and at the link to the page with the book covers, found at the links at left.
Next we reviewed the reading assignment, which is Chapter 7 in Arens. The chapter is about market research.
In the last part of the class, we looked at a box for a Toshiba LCD screen. The instructor showed where she thought features could be more prominent.
She then explained the difference between features and benefits.
We had a worksheet, and we worked on re-writing the features into benefits. Students put their work on the screen and we edited each piece of copy.
To do for next week:
Read Ch. 7. Focus particularly on the definitions and types of research.
The instructor will talk about her various jobs in market research. Students will then be put in pairs and will answer questions on a worksheet. The questions are based on the Chapter 7 research reading.
Think of a client. All clients must be approved by the instructor.
Open Blackboard account.
Order books. Print a copy of the receipt for any books ordered off the internet.
Think of a client. All clients must be approved by the instructor.
Open Blackboard account.
Order books. Print a copy of the receipt for any books ordered off the internet.
