I have heard back from one of your colleagues whom I asked to check the link. The link is now working, so you can take the test at your convenience today:
So, to be clear: don't go to class today. Take the test at the above link. Check the blog tomorrow because the copywriting assignment will be posted there.
Also, please note that you have to be registered to take the test. If you were in class Monday, you should be registered.
Also, please note that you have to be registered to take the test. If you were in class Monday, you should be registered.
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This email was sent to students this morning at around 9:35:
I'm thinking the school might cancel classes today. Even if they don't, I might have trouble getting out on the private road.
So I've come up with an option. Students could take the test today instead and not have to go to class. You can do the same work we'd do in the computer lab from your own home computer.
I have asked one of your colleagues to help me troubleshoot this plan and when I hear back from her, I'll have more information. After our last class, I contacted McGraw-Hill Tech Service and they told me they would have to set up another page. Once I make sure the test appears there, I will be back in touch with you.
I will also post this information at the blog, too.
Instructor
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Note to students: McGraw-Hill says they will have this fixed in 24 hours. We will probably try to take the tests again at the next class.----------------------------------
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Link.
We tried to take the EZ Test but the test the instructor prepared did not show up at the publisher's web site. The instructor will consult technical service. Students are now registered for the tests.
Next we chose chapters/questions for the month of March:
March 11, Ch. 8, q. 11, Heather
March 22, q. 6, Ch 9, Emily (CPM), Robert (GRP). Worksheet for each
March 25, Ch. 10, q. 4, Michael, q. 7, Heather, q. 10, Scarov
March 29, Ch. 11, Nicole, q.1, Jackie, q. 9
We talked about direct mail copywriting. The instructor handed out a copy from the d-m piece in the book and pointed out ways the piece immediately gained credibility.
Next class:
Be prepared in case the test issue is resolved (Ch. 4)
Bring a direct mail piece
Be on the lookout for a packaging piece with which to work on features/benefits
Reading: Kennedy, 17-109 (have read before Thurs. class)
Note: I will post the market research assignment here on Tuesday.
