Note: the market research assignment can be copied and pasted. It is at the end of this blog post.
First Carly talked about "noise" in advertising. She had overhead visual aids. On Monday of next week, Justin will talk about his question from Ch. 2.
Next the instructor showed students input from the writing they did at the last class (what they wanted to learn from the class). She divided the responses by 3960 and 3100.
The market research assignment was read and the instructor explained it and took students to surveymonkey.com.
The last item on the agenda was a media clip which the class listened to. Later the instructor explained how students could begin their careers now by building a blog in an area in which they are interested. She talked about a student whose interest was in local sports. Then she showed students the LOLCats site as an example of a site that generates large amounts of traffic and revenue and which employs 22 people.
The clip discussed sites where the blog owners make $200,000 a year covering such things as suburban news.
Emily told about textfromlastnight.com, which performs a similar function.
Next week:
The instructor said the testing procedure is being set up and she will provide further information on it on Monday.
Students are to read half of Ch. 4 by Monday and the other half by Thursday. The exam for this chapter will be on the week of the 15th.
Students electing to work on a market research project should locate a client and interview them for what their biggest business problem is. This information will be used for writing the questions for the survey. Students doing this assignment should also open an account at surveymonkey.com.
Monday
The instructor asked students for feedback on what they wanted to learn from the course. Students put this in writing under "3100" and "3960."
Next was a pop quiz on market research. We corrected the quizzes in class.
The account management assignment was handed out. We went over the assignment in class, reading through it and brainstorming what the three benefits to advertisers were.
Next class:
We will work with material from the chapters 1-4.
Instructor will show students how to take the tests for the chapters
Next Monday:
Guests Eileen Ruf and Pat Lauro will discuss the newspaper ad submission process and the newspaper content of The Tower.
Have your advertiser selected and be ready to tell who it is for the spreadsheet.
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Market Research Assignment Advertising 3960
Using the questions in Ch. 7 of the text as a guide, write a total of 10 questions for your client. The last two are demographic (m/f and age or income category, whichever is most relevant.
Turn in the questions for review by the instructor.
After the questions are returned, revise them and put them in two forms:
a) Word doc
b) surveymonkey.com
Get at least 25 people to take the survey so you have a printout and can analyze the answers.
Turn in all three documents to the instructor for a grade.
