Sunday, February 7, 2010

Advertising 3960 What Happened in Class

Mon., Feb. 8:

We created a spreadsheet and each student stated their potential client.

The instructor reminded the class there is no session on Monday, Feb. 15 (holiday), so we went over the readings and clarified the test dates. They are listed below, under "Next Week."

Prof. Pat Lauro and Eileen Ruf of the Comm. Department visited us to talk about the role of the student newspaper, how it differs from the Cougars Byte, and how to work with the advertising schedule and media kit.

We watched one Superbowl ad at the end of class. We will watch others at our next class.

Next class:

Finish Ch. 4. We will take the exam for Ch. 4 on Feb. 18.
Read Ch's 5 & 6. The exam for Ch. 5 is on Feb 22 and the exam for Ch. 6 is on Feb. 25.
Review the media kit and contact your advertiser.

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Thursday:
Links for class:

Superbowl ads

Fans create Superbowl ads

Finalists on Superbowl ads