We discussed the ad account management assignment and set some dates:
Part A due on Monday, Feb. 22
Email instructor offer or ad information from Mar. 1-11
Instructor has all ad material returned: Mar. 18
Computer lab date to prepare ad materials for newspaper ad layout staff: Mar. 22
Deadline date: April 1
The next class will be in the 4th floor computer lab where we will work together to take the first test. Go directly to 402.
Justin presented his question on marketing warfare. He had a PowerPoint and provided numerous examples for his points.
We watched around 35" of Objectified. The instructor will prepare some questions to bring out the main points she wants students to get from the DVD.
Next class:
Be prepared to take a test on Ch. 4 to prove you read it.
Read Kennedy, 17-70. If we have enough time after the test, we will focus on some copy principles per this reading.
The ad account management dates were added to the calendar. Click the arrows on the upper left to go to March.
