Note: This is just a reminder that we dropped the one paper that was due at midterm. If you recall, we were asked to do a special project related to the school newspaper. That project will replace the midterm paper. No papers other than the answers to the questions from the text are due this week (see penultimate paragraph of this post).
Another note: NY Times article on John McCain's narrative.
We started class off by discussing the previous night's debates and in particular, we focused on what personality characteristics were displayed that served to promote or detract from the narrative for each candidate. An example cited was Obama's origins, where money and other resources were tight but where opportunity was not.
We did some followup with our previous week's exercise about the used and new car buying decision making and psychological steps. We came to the conclusion that the process was the same but the application a bit different. An example is the search for information. New car information acquisition on the internet is much more colorful than interesting than the used car, where one might be consulting state records on whether the car has ever been in a wreck. Another cited was the actual ads, where color, style, etc., might be limited to what is on the market at that particular time.
We discussed the questions from the text, with extensive exploration of the first one about the risks of celebrities.
The instructor handed out a Google adwords glossary and told students which words were the most important to know.
Next we had some agency reports, with students reporting on what agency they chose to study and why. We will continue with these reports next week.
Finally, the instructor returned the flyer assignment with feedback. There were no grades, however, as there is one final step to complete the flyers. We will go over them on the doc cam next week.
Janice told the class about the archetype profile. The link will be posted here later. She thought the profile to be quite accurate.
Next week marks the midterm, so bring the answers to each of the chapter's questions since we started doing them. Put the answers in a folder to turn in so the instructor can give you credit. It is not necessary to type them if you have previously handwritten them, but each one should be marked with the chapter and question number.
Next week:
Read chapter 8 and answer questions 5 and 10. More agency presentations.
