We spent the first half of class discussing the possibilities of the newspaper project. The latter part of class was spent discussing the Google Adwords project.
Intrigued by the possibilities for the newspaper, I looked around for people who envision the future of newspapers. I found The newspapers that survive will probably do so with some kind of hybrid content: analysis, interpretation and investigative reporting in a print product that appears less than daily, combined with constant updating and reader interaction on the Web.
Here is another strong point of newspapers: community influence.
I still believe that a newspaper's most important product, the product least vulnerable to substitution, is community influence. It gains this influence by being the trusted source for locally produced news, analysis and investigative reporting about public affairs. This influence makes it more attractive to advertisers.
Read the entire article.
Next week we will have student presentations of their agency web site and the instructor will discuss creative strategy. We will look at television ads for the Las Vegas campaign.
Students turned in their flyers and rough drafts of the political narrative project.
We are reading Chapter 10 and the questions we're doing are X and X (instructor has to look up the chapters and post back).
