Through November 4th, $35 gets you access to
the exhibits and the keynote addresses.
This year is Jonathan Klein, CEO of CNN and
Shelley Lazarus, Chair/CEO of Olgilvy & Mather.
Theme: how digital is transforming ALL media
http://www.ad-tech.com/ny/adtech_new_york_register.aspx
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Added 11:45 p.m., October 15: The malware protection program I spoke about in class is Webroot Spysweeper. Google "webroot spysweeper" and a sponsored ad has a $15 off coupon. :)
Note: If you get it for an extended period (mine was 3 years, I think), it comes down to a cost of around half a cent a day. The spy removal tool I mentioned XoftSpySE.
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Tonight we listened to the instructor discuss Google Adwords. This was a Powerpoint presentation that explained how the online search marketing service works. We discussed freeware. Prior to the presentation, the instructor gave the class a NY Times article to read, "Why Google Makes Everyone Else Nervous." The article told how Google has turned the advertising world upside down through its efficient way of delivering customers. Through the presentation, students learned how Google reaches customers through search and content partners. Sponsored ads are another avenue.
Danielle has a possiblity for someone who may want to do Google Adwords so this may be our means for an Adwords assignment. Danielle will be contacting the instructor this week so she can construct the potential assignment.
Next there were student presentations on agencies. Next week students will take their colleagues through the web site of their advertising agency.
We looked at several student's flyers on the overhead document cam. Students are revising their flyers to turn in next week.
Kristin presented DISC, a personality profile. She had a handout with information on this profile and she told the class how she used it in her work. This profile is important because it can indicate personality traits that would indicate success in the advertising field. "Influence," for example, would be a personality well-suited for the field.
Next we reviewed the class projects. The instructor said she was meeting with the newspaper adviser on Monday and will have a better idea of the parameters of this project by our next class meeting. The instructor took out the two papers as assignments as we will be substituting the newspaper project for one of the papers and substituting the individual advertising assignments (flyer, Google Adwords, radio/TV copywriting) for the second paper.
Students handed in a folder of their responses to the question of the chapters.
For next week:
Rough version of bulleted summary on candidate narrative. Includes Words Cited or References page. Documentation can be rough, too.
Read Chapter 9 and do questions 6 and 9.
Prepare 3-5" presentation of Web site for advertising agency.
Final of flyer is due.
Instructor will deliver .ppt of Ch. 8 with exercise related to Las Vegas campaign, so please review the pages from Ch. 8 shortly before class.
