Thursday, March 25, 2010

Advertising 3960

Thursday

We met in the computer lab, Rm. 403.

Learning objectives:

Account Management and Newspaper Ad Production:

--Learn how to prepare copy for an ad
--Obtain copy approval
--Insertion orders, payment
--Deadlines

Each person wrote their copy and did a coupon layout. The instructor distributed the assignment sheet and coupon layout templates. Students wrote the copy and did a coupon layout.

The long sales letter was due today and the instructor took them and will give them back on Monday.

Next class:

Students will be presenting their questions from the chapter.
Read Ch. 10 Arens, per the reading schedule distributed in class.

Monday

At the Monday class, the instructor spoke at Comm Club about new ways of finding jobs in communication.