First we discussed the chapter questions. This was a very lively discussion, with class members telling about various products and alternative means of advertising.
We then discussed the newspaper project. We heard a reading of the newspaper ad and talked about the focus groups. More details on this discussion to be posted here later (it's cold, it's 6 a.m., and my notes are in the car!). We set a date for the Google Adwords project and decided to go with two types of businesses, a pizzeria and a dance studio.
No class this coming Wednesday, and Happy Thanksgiving!
Readings:
Chapter 15, Questions 1, 3
Chapter 16, Questions 5, 10
Chapter 17, Questions 8, 9
Chapter 18, Questions, 5, 6
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Some articles timely to our discussions in class:
PCMag to Cease Print Publication (NY Times).
This article not only tells about why the publication is discontinuing its print edition, it gives background on other publications that have done so. There are references to what Prof. Lauro talked about in regard to the economics of print and the economics of the web. There is a second article linked in this one that tells even more, "Mourning the Decline of Old Media."
