We began the class with a review of what happened last week. Next we moved in to a .ppt by the instructor on the topic of Carl Jung, on whom we are relying in our project on the narratives of political candidates.
There were several handouts for this section of the class: a table of contents which lists archetypes and two opinion pieces by op-ed writers who have keyed in on the narrative. In class we read one of the columns (Dowd) and circled or highlighted references to the narrative.
The instructor then explained what kind of statements might be generated from such columns for the bulleted summary that will be due at the end of the project.
We also detected approximately three references to a storyline for the opposition candidate and discussed the possible narratives.
After a short break, we worked with the flyer assignment. We put the flyers on the doc cam and looked at them. Then the instructor passed out a handout of pointers on steps to constructing a flyer. The students' flyers were returned and each person was asked to analyze the flyer at each step. The .ppt showed visual examples for each point.
For next week:
Prepare agency background presentation. This is a casual presentation.
Read Ch. 4 on consumer psychology. Do the last three questions.
Revise flyer
Watch the political scene for evidence of narrative and write statements for bulleted summary.
Added Sept. 27, post-presidential candidate debate:
If you recall, we noted how Maureen Dowd referred to Barack Obama as "ethereal." In post-debate commentary, this word is used by commentator Chris Matthews:
http://www.youtube.com/watch?v=yZZDIJHkGH8
I am posting the link to this clip for other reasons, too. One is that you will see Robert Gibbs, Obama's communications director. He would be a key person in determining a "story line" for Obama. As you will see in the clip, however, Chris Matthews criticizes him for not being on top of such strategies.
