We began class by answering attendance with the selection of an ad agency. Students told about the agency they chose and why the agency interested them.
Next the instructor told about the Agency Redbook. She then showed the Redbook database on the web. We will each take out a trial subscription for a week, starting with Janice. The instructor showed students how to enter their agency name to a personalized news page with Google (it can also be done with Yahoo). She also showed how to do it with news alerts (to an e-mail address) and the Google Reader. The Kean Library and most public libraries have the hard copy of the Agency Redbook.
Two new students joined the class, so they did paired introductions and we also finished the intros from last week.
We discussed getting the Lakoff books. A number of students had obtained the books and started their readings.
We decided on chapter questions to do from the upcoming readings (see "to do for class" below).
The instructor advised students whose books had just come in to work on the current readings and go back and catch up when they had time on the earlier ones.
Finally, the instructor gave an advertising assignment for the next class. The assignment is to design a flyer.
To do for next week:
Readings and do questions 4 and 10 from p. 107; questions 2 and 10 from page 173.
Design flyer with rough sketch. Review handout sample flyer in preparation for upcoming critique/discussion.
Prepare agency background sheet for presentation in two weeks (Oct. 1). Info you might need at the Redbook: "weekone" and "fall2008".
Read in Lakoff
