5016 What Happened in Class

The instructor told about her career in advertising and the types of jobs she has held in the field. She also discussed different types of jobs available in the field, particularly with the changes brought about by the internet.

The class discussed the book. We read the syllabus and discussed the projects for the class. There is the possibility of doing a project with the campus newspaper.

We did paired interviews and began introductions but did not finish them.

The instructor showed students the blog and a link to the publisher web site.

For next week:
we will finish introductions
bring an advertising agency choice (see links at this blog and also check the Agency Redbook if you want to track a NY agency)
Read Chapters 1 and 2 from the book. For Chapter 1 do questions 5 and 9. For Chapter 2, do questions 2, 4, and 9.
Go to the web site for the book and bookmark. We will discuss it further in depth next week.
See if your local public library or McKay Library has books by George Lakoff.