We did paired introductions and the instructor showed students a technique for remembering names. It calls for associating something about the name with the face.
Next we reviewed the web site and link (at left) the instructor prepared for student reference.
We read through the syllabus at the previous class, so students who were not present for that class will need to read it on their own. The link to the syllabus is via the first link at left. There will be a syllabus quiz next week (new students only).
Next the instructor gave the assignment for next week, which is to do an annotated works cited. She showed a sample and pointed out that the book also has an example (not annotated in the book, however). The assignment is written out at the end of this post.
Next we went over topics. The instructor showed student writing samples and told them what the key words (scholarly literature) are for the topic.
She showed the group a list of topics, which is linked off the first link at left.
Students may choose from the topics list or they may go with their writing sample question. Any other topics must be approved by the instructor in advance.
The instructor showed students the academic databases and in particular, Lexis Nexis and LION.
To do for next week:
New students do writing sample and e-mail it to the instructor.
New students only: syllabus quiz
Read Ch. 2 in Langan (online)
Read Ch. 2 in Lester
Read "How Drama Works" (online)
Assignments:
Find 10 sources for your research paper and write them up in an Annotated Works Cited using MLA style documentation. You must have the following sources:
book from academic library, academic journals (5),
newspaper article (1),
magazine article (1),
radio source (1),
TV source (1)
---------
Writing sample:
Write one-two pages on a question that you have about life, the universe, politics, how things work, or any other area of intellectual endeavor.
Explain why you want to know the answer to this question. Speculate about how you might proceed to research the question and get an answer(s).
Thursday, September 10, 2009
Advertising 3960 Thursday What Happened in Class
We welcomed a few new students into the class.
The instructor went over the blog address and links page.
She advised students of the activity for the class session, which will be based on Ch. 7, research.
We learned how to convert features into benefits. The instructor told the class this was part of learning to think like an advertising person. Features alone do not mean anything to a customer; it is only when they are converted to benefits that it has meaning for the customer.
She showed several features, such as "sharp knife" and "10-calorie, all-natural cookie." We found a benefit for each of the examples
Then we focused on a technical product. We analyzed product packaging and critiqued it.
Next class:
Review Ch. 7 and know definitions.
Read Ch. 1, at least half of it.
Notes from class when we converted features into benefits.
Was:
Integrated digital tuning (8VSB ATSC and QAM) eliminates the need for a separate digital converter set-up box (in most cases)
Better:
Allows you to receive a digital signal without a digital converter box
eliminates the need for digital converter box
eliminates messy wire and clutter and reveals a crisp picture payoff
clutter-free
The tuner inside gives you a clutter-free space!
Save money now--no need a purchase a digital
converter box
benefit of a digital signal:
more channels
clearer picture
enables you to play video games online around the world
features:
sharp knife
10-calorie all-natural cookie
GPS
benefits:
Make a blt without making a mess
eat 10 of them and not worry additives or calories too much
cell phone
speed dial
texting
camera
internet
voice activation
speed dial
quick communication with one touch of a button
texting
communicate quickly and discretely in public places with multiple recipients
camera: 2-in-1, easy carrying, no extra camera
always catch the moment
don't have ot worry about getting lost
always know where you are going
feel confident that you'll get to your destination
The instructor went over the blog address and links page.
She advised students of the activity for the class session, which will be based on Ch. 7, research.
We learned how to convert features into benefits. The instructor told the class this was part of learning to think like an advertising person. Features alone do not mean anything to a customer; it is only when they are converted to benefits that it has meaning for the customer.
She showed several features, such as "sharp knife" and "10-calorie, all-natural cookie." We found a benefit for each of the examples
Then we focused on a technical product. We analyzed product packaging and critiqued it.
Next class:
Review Ch. 7 and know definitions.
Read Ch. 1, at least half of it.
Notes from class when we converted features into benefits.
Was:
Integrated digital tuning (8VSB ATSC and QAM) eliminates the need for a separate digital converter set-up box (in most cases)
Better:
Allows you to receive a digital signal without a digital converter box
eliminates the need for digital converter box
eliminates messy wire and clutter and reveals a crisp picture payoff
clutter-free
The tuner inside gives you a clutter-free space!
Save money now--no need a purchase a digital
converter box
benefit of a digital signal:
more channels
clearer picture
enables you to play video games online around the world
features:
sharp knife
10-calorie all-natural cookie
GPS
benefits:
Make a blt without making a mess
eat 10 of them and not worry additives or calories too much
cell phone
speed dial
texting
camera
internet
voice activation
speed dial
quick communication with one touch of a button
texting
communicate quickly and discretely in public places with multiple recipients
camera: 2-in-1, easy carrying, no extra camera
always catch the moment
don't have ot worry about getting lost
always know where you are going
feel confident that you'll get to your destination
Speech/Critical 1402 What Happened in Class
We welcomed two new students today Shariat Ullah )(Sharif) and Tassneen Hewevy.
The instructor followed up on the book and Blackboard enrollment by asking students if they had ordered/signed up. While many students ordered the book, only three had enrolled in Blackboard. It is important to get on BB as we will be posting assignments there.
Even if students order the book online, they should have it by Sept. 20-22.
We read most of the syllabus in class and will finish up at the next session. At our next session we will also get the group assignment and possibly the "I Am Journal" assignment.
Next class:
Enroll in Blackboard. Five points awarded for students who are on.
Save the syllabus to a folder for the class (suggested name "Speech Critical)."
Read Chapter 1 in Seiler/Beall.
Go to the group topics document (link at left) and decide on a topic that is of interest. If there is a topic you want to propose, we have one open group. Bring your topic to see if others want to join you in the group. The groups will be about five students each in number. Students will be presenting toward the third and fourth weeks of September.
The instructor followed up on the book and Blackboard enrollment by asking students if they had ordered/signed up. While many students ordered the book, only three had enrolled in Blackboard. It is important to get on BB as we will be posting assignments there.
Even if students order the book online, they should have it by Sept. 20-22.
We read most of the syllabus in class and will finish up at the next session. At our next session we will also get the group assignment and possibly the "I Am Journal" assignment.
Next class:
Enroll in Blackboard. Five points awarded for students who are on.
Save the syllabus to a folder for the class (suggested name "Speech Critical)."
Read Chapter 1 in Seiler/Beall.
Go to the group topics document (link at left) and decide on a topic that is of interest. If there is a topic you want to propose, we have one open group. Bring your topic to see if others want to join you in the group. The groups will be about five students each in number. Students will be presenting toward the third and fourth weeks of September.
Wednesday, September 9, 2009
Advertising Media 3100 Wed. 6-8:45 p.m.
The instructor went over the syllabus, class projects, and reading assignments. Students will receive the reading assignments in hard copy but should save the syllabus to their hard drives in a class folder.
We also discussed the books for the class, which are listed in the syllabus and at the link to the page with the book covers, found at the links at left.
Next we reviewed the reading assignment, which is Chapter 7 in Arens. The chapter is about market research.
In the last part of the class, we looked at a box for a Toshiba LCD screen. The instructor showed where she thought features could be more prominent.
She then explained the difference between features and benefits.
We had a worksheet, and we worked on re-writing the features into benefits. Students put their work on the screen and we edited each piece of copy.
To do for next week:
Read Ch. 7. Focus particularly on the definitions and types of research.
The instructor will talk about her various jobs in market research. Students will then be put in pairs and will answer questions on a worksheet. The questions are based on the Chapter 7 research reading.
Think of a client. All clients must be approved by the instructor.
Open Blackboard account.
Order books. Print a copy of the receipt for any books ordered off the internet.
Think of a client. All clients must be approved by the instructor.
Open Blackboard account.
Order books. Print a copy of the receipt for any books ordered off the internet.
Tuesday, September 8, 2009
Sunday, September 6, 2009
Friday, September 4, 2009
Writing 102_Friday, 6-9 p.m.
First we read the syllabus using the overhead projector. The syllabus is being distributed as an online document, however, the schedule of activities and assignments and class notebook guidelines were distributed as hard copies.
Each student read a portion of the syllabus and the instructor explained or added to certain sections. One policy that we are considering is how many lates equal an absence. Students are to consider what they think is fair and provide input next week.
The instructor showed students the books and asked that if they order online, to keep their receipt proving when they ordered. If the book should be sent late, this proof will excuse the student from academic penalties that might result from not having the book. All assignments must be made up, however. Books should be purchased as soon as possible.
Next students did the writing sample and handed their sample into the instructor. This sample serves as a benchmark. It also might be an inspiration for the research paper.
Student topics will be posted here over the weekend, so if students are in search of a topic, they are encouraged to look at the topics list.
To do for next week:
Think about a topic. If writing sample is the choice, the instructor will provide input which will be received next week.
Purchase books and read Ch 1 in Lester and Ch. 1 in Langan.
Look at the topics list for other possible topics.
Each student read a portion of the syllabus and the instructor explained or added to certain sections. One policy that we are considering is how many lates equal an absence. Students are to consider what they think is fair and provide input next week.
The instructor showed students the books and asked that if they order online, to keep their receipt proving when they ordered. If the book should be sent late, this proof will excuse the student from academic penalties that might result from not having the book. All assignments must be made up, however. Books should be purchased as soon as possible.
Next students did the writing sample and handed their sample into the instructor. This sample serves as a benchmark. It also might be an inspiration for the research paper.
Student topics will be posted here over the weekend, so if students are in search of a topic, they are encouraged to look at the topics list.
To do for next week:
Think about a topic. If writing sample is the choice, the instructor will provide input which will be received next week.
Purchase books and read Ch 1 in Lester and Ch. 1 in Langan.
Look at the topics list for other possible topics.
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