Library research classes: 9/13

COMM 1402 24 -- Tuesday, Sept. 13, 4:30-5:45

The instructor and students presented their ideas for the symposium. Of all the topics proposed, students chose to join in the following groups:


Crime/Drugs:
Ryan
Dave
Isaiah
Nelam
Evan

Illegal Immigration:
Ashley
Cassandra
Ethan

Portrayal of Drugs/Sex/Alcohol in Film
Nicole
Alexa
Matthew

Cyberbullying
Bryanna
Gabriella
Drupa
Te'Aira


Hunger/Homelessness
Alexa
Daniella
Ed
Derek
Dominique

The instructor advised all groups that they will need facts and statistics to back up their problem. Make sure the audience knows how this is a problem to them. Each group will need to find at least two acknowledged experts who have recommended a solution. Finally, they will need to present and justify what the group thinks is the best solution.



A handout was distributed on group problem solving.

To Do for Next Class:

Bring five sources for your topic. Students will write a Works Cited page with these sources. Read and know the material in your research for input at the next class discussion. Annotate (mark up important thoughts) in your research.

Read the handout on problem-solving in groups by next Thursday.

Advertising 3765

Thursday:

1. newspaper advertising and how to layout a coupon ad (as an account executive)
2. television advertising:  Starbucks ads as models; Traveler's ads as metaphor

Assignment: 
Account Executive Assignment:

Find a coupon and type the copy (everything it says) into a Word document. Use a table. Leave the left hand column blank. In our next class, we will spec out type and illustrations.

Title the document "Coupon copy for "client" on the upper right.

On a second page, using landscape mode, make a box for your coupon layout. Make the box (use "Insert text") four inches wide and 2.5 inches high. Attach to the first page for in-class work.
Be sure to bring your coupon.

To Do for Next Class:
Bring in newspaper coupon assignment and have a pencil to sketch the layout.
Using Powerpoint, have words come in from the right, left, bottom, or top. Use the animation feature.



Tuesday:
We welcomed 7 new students into the class: Gina, Marie, Vanessa, Ayana, Emily, Michelle, and Ashley.

The instructor went over two advertising projects:

•  TV commercial
•  Ad for The Tower

We read Part 1 of the TV commercial assignment, which is posted midway down on the links at right. Students are urged to save this to their Advertising folder on their computer. Students should use their own cameras or recording devices to begin experimenting with camera shots. At the end of the month, each student will show the results of their experimentation in class.

Students were given Part A Account Management for the The Tower. They are to find three prospects for an ad for The Tower. A flyer for the $59 coupon special was also distributed. Students will consult with the advertiser on what the offer will be, write the copy, and do the layout.  At a future class, students will receive deadline dates, etc., for purposes of calling on advertisers.

For next class:

Read Ch. 10 (TV advertising) in the book (not responsible for this information until 9/20)
Look over the software listed on the assignment sheet for the TV commercial. Experiment with the software. You'll be asked what you've done on this 9/13.

Think about a product that you will want to feature in your camera shots. Have a decision made on this by 9/13.

Locate three advertisers and list their contact information on Part A (do by next Thursday, Sept. 15)

Speech/Critical 1402 11 a.m.

Check in sources
Small groups
Work on Works Cited

Small group meeting to compare information and shape content of each 3" speech

• who covers what topic
• who will be the group leader and who will do the transitions
• who will present the problem
• how will you make the problem the audience's problem?
• who will present the two expert solutions
• use two of the problem solving techniques in the reading (example:  fishbone) and turn them in with your group materials
• who will present the group's solution
• who will conclude the symposium
• who will collect the outlines and turn them in to the instructor?

 ===============

Topics for Symposium

Library research classes: 9/13

COMM 1402 27 -- Tuesday, Sept. 13, 11:00-12:15

COMM 1402 24 -- Tuesday, Sept. 13, 4:30-5:45

The instructor and students presented their ideas for the symposium. Of all the topics proposed, students chose to join in the following groups:

Outdoor/Nature:
Melissa
Ben
Andrea
Erica
Tessa

Crime:
Christiina
Gabby
Chiara
Aimee

FlexFuel:
Tommy
Michael
Juan
Andrew
Brenda

College Tuition
Stephanie
Megan
Elizabeth

Environmental Pollution
Bill
Jeff
Craig
Paul
Frank

The instructor advised all groups that they will need facts and statistics to back up their problem. They will need to find at least two acknowledged experts who have recommended a solution. Finally, they will need to present and justify what the group thinks is the best solution.

To Do for Next Class:

Bring five sources for your topic. Students will write a Works Cited page with these sources. Read and know the material in your research for input at the next class discussion. Annotate (mark up important thoughts) in your research.

The instructor will provide a reading for the next class.

To All 1402 Students

Update:
Sunday, 8 p.m.

For now, I cannot scan in the chapter because I do not have my copy of the text. If I locate it, I will go ahead and post a scanned in Ch. 15.

Update
Friday, 9:35 a.m.
A student wrote me that as of Thursday evening, the bookstore was out of books. Here's the phone number, in case you want to call and see when a new shipment is in: 908 737-5230.


I sent this via e-mail to everyone:

To help you with shopping for the text, the following ISBNs are OK. Just put one in the Google search engine box and it will turn up everyone who is selling this book, including Amazon:

7/E  0205493343

8th  0205691269

The edition at the bookstore is 5th Custom Edition for Kean students. I don't have the ISBN for that one, but you wouldn't be likely to find it online anyway, since it is custom, meaning edited especially with Kean students in mind.

Any of the three above mentioned books will work for this class.

Speech Critical 1402 4:30-5:15 p.m.

Syllabus

Schedule of Activities and Assignments

Same as above but with no highlighting: Schedule/Activities-Assignments

Thursday

On the first day of class, students read through the syllabus, which is posted above. We covered everything but the last two assignments, the informative and persuasive speech.

The instructor distributed a copy of the Activities and Assignments sheet, which is also posted above. Students also received two copies of the speech evaluation sheet. These evaluation sheets are to be kept until the informative speech and persuasive are given. Turn them in with the outline, Works Cited, etc., at the time of the speech.

It is possible that Ch. 15 will be online. Check back at this blog on Saturday or Sunday to see if there is a link.

To Do for Next Class:

Purchase book from bookstore or online. If online, print a copy of your receipt, which needs to be dated 9/1. Keep this order with your speech materials.

Make a bookmark folder on your browser called "Speech" and bookmark this blog.

Make a folder on your computer and file the syllabus and schedule of activities and assignments on it.

Read Chapters 15 and 16.

Think of societal problems that America has and bring your ideas to the upcoming class, where we will decide on topics and break into groups for the symposium.

Speech/Critical 1402 11-12:15

Syllabus

Schedule of Activities and Assignments

Same as above but with no highlighting: Schedule/Activities-Assignments

Thursday

On the first day of class, the students read through the syllabus, which is posted above. We covered everything but the last two assignments, the informative and persuasive speech.

The instructor showed students the Activities and Assignments sheet, which is also posted above. She will make a hard copy to distribute at the next class.

It is possible that Ch. 15 will be online. Check back at this blog on Saturday or Sunday to see if there is a link.

To Do for Next Class:

Purchase book from bookstore or online. If online, print a copy of your receipt, which needs to be dated 9/1. Keep this order with your speech materials.

Make a bookmark folder on your browser called "Speech" and bookmark this blog.

Make a folder on your computer and file the syllabus and schedule of activities and assignments on it.

Read Chapters 15 and 16.

Think of societal problems that America has and bring your ideas to the upcoming class, where we will decide on topics and break into groups for the symposium.

Advertising 3765

Syllabus

We read the syllabus in class. The instructor distributed a page of the syllabus that covered the blog URL, book(s) for the course, and she also gave her e-mail address and phone numbers. All information covered in class is at the syllabus link above. A reading schedule will be distributed next week.

We discussed the most powerful words in advertising. The instructor asked students which was the most powerful word in advertising, and a student  responded "free," which was correct. The next most powerful word is "new."

The instructor talked about how certain words are used often and she recommended to students that they purchase an additional book that will help with their copywriting. The book is Words That Sell by Richard Bayan. Samples from the book are posted at Amazon. The book is not mandatory, but experience has shown that students who have and use this book do better in the course.

To Do for Next Class:

Order book today. Print out a copy of your receipt and keep it with your class materials.
See instructor if you need a copy ordered through the bookstore.