Tuesday, February 4, 2014

Advertising

Thurs., Feb. 6

Instructor picked up completed layout assignments.

Potential clients for The Tower were discussed. Contact sheets for possible clients were distributed and each student took one or two. The information has to be recorded and the contact sheet returned to the instructor at a future class.

We watched about five Superbowl commercials.

Assignment:

Based on client selection discussion, think of a concept for an that would be success for this client in The Tower.  Instructor will provide ad sizes.

If you have not downloaded Gimp, please do so, as we will be using it to put together our print ad.

Read Ch. 8 and record the most important point of each paragraph (excluding the first paragraph and the Briefcase). This outline will be due on Tuesday, Febr. 11.




Tues., Feb. 4

The handout for next phase of layout assignment was to show how to do the graphic layout. We went through the handout and looked at various ads on the overhead projector.

We did a little additional work with the font ruler using a handout that explained picas, etc.

We did not get to watch the best Superbowl commercials because we ran out of time, but we may be able to do this at the next class.

Instructor checked in receipts for book.

To do for next class:

Read layout chapter in book (Ch. 8)

Think of potential client. The instructor will bring a file of potential clients to the next class.