Tues., Feb. 11:
The instructor picked up layout chapter outlines. People whose book has not arrived will be able to turn their outline in after they get the book.
We discussed layouts and how they develop. The instructor put several layouts on the overhead projector to show students how they progress from thought to final form.
She also showed examples of layouts that are meant not to be read in order to trick the reader.
In the last half hour of class, we looked at a Powerpoint that showed Center of Visual Impact/Interest (CVI) and how there is only one CVI. Then we looked at examples of web pages that did not carry this off correctly. The Powerpoint discussed how eye tracking technology shows where the eye goes on an ad and how much time is spent on various elements of the ad (headline, etc.).
We discussed the phenomena of "Dumb Starbucks" and how they are using fair use to avoid litigation. Story on Dumb Starbucks, which is doing very well with $$$.
To do for next class:
We will finish the .ppt and discuss an ad layout for a potential client. Students are to visit the web page of their potential client for ideas on what might be appropriate for an ad.
