We learned about Google Adwords today. At a future class, we will have an in-class exercise on writing a three-line Google ad.
Reminder: Monday class will meet in Eames 113. Bring your artwork for your ad.
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Added 5:36 p.m.:
I noticed this ad for a Social Media Marketing Specialist. I'm posting it so you have an idea of what the requirements are for this type of job. BTW, HTML at the intermediate level is not that hard to learn. This job is open now and is located in Wayne, NJ.
Social Media Guru
Requirements: Intermediate Research, Intermediate HTML
Degree in Marketing and/or related preferred
Description:
Social media maven...looking for fresh, energetic, fun, driven, social networking guru. Knows how to utilize the tools and full marketing capabilities of Twitter, Facebook, LinkedIN, Google, Bing, Yahoo, iPhone Apps, and he newest/latest/greatest online social resources. The right candidate will know a 90% female audience, from 3 years old to 40 years, will be online savvy and be comfortable working within a roll-up-your-sleeves marketing environment.
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Here's an ad (Portland, MN) for a search engine specialist:
Search Engine Marketing Specialist (SEM)
We’re looking for an SEM Specialist with a dynamic presence and personality. You’re a high-energy person who thrives in a fast-paced, team environment and has the ability to juggle multiple projects at one time. Your resume includes experience developing and executing SEO/SEM strategies, identifying opportunities, and evaluating and implementing methods to maximize the effectiveness of websites and online marketing initiatives. And you’re able to communicate effectively with clients, as well as an internal team. You’ve got superb written and verbal communication skills, excellent organizational abilities and a keen attention to detail.
You possess, in abundance, humor, empathy and a determination to completely engage with and support our clients’ businesses.
SEM responsibilities include:
• Manages search engine campaigns from strategic development through implementation, budgets, and reporting as well as successfully tracking ROI
• Identifies trends, opportunities, risks and variances to forecasts; understands key drivers and presents findings in clear reports or PowerPoint presentation formats
• Conducts trend analysis and web analytics to make appropriate campaign strategy adjustments, keyword research and site architecture analysis
Position requirements include:
• Bachelor’s degree and minimum 2-3 years online advertising and/or SEO/SEM experience
• Strong knowledge of pay-per-click search tools as well as an awareness of emerging opportunities
• Highly developed organizational and time management skills with proven experience in identifying on line opportunities, and developing and implementing strategies and tactics to satisfy those opportunities
• Strong knowledge of search engine listings and search algorithm and ranking strategies
• Deep understanding of key factors, on-page and off-page, that influence organic search rankings
• Excellent written and verbal communication skills
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Next class will be in 252 due to the hot conditions in our regular classroom. On Thursday, go to 252.
Our lab is on Monday, April 26th from 2-3:15 at Eames 113. For this lab, you will need original artwork for your ad: digital photograph or drawing.
We covered these items in class today:
RDs done in the last class were returned with instructor comments.
Also returned was the 4-pg sales letter. The instructor distributed a worksheet and we wrote specific and concrete headlines in class. We looked at student work on the overhead projector.
While we worked on some worksheet items in class, there was one or two at the end that the instructor asked students to do and bring to the next class.
The class that was supposed to be in the lab this coming Thursday had to be rescheduled due to another class already being in that lab. This is the one mentioned above in Eames 113.
For next class:
Google Adwords--we covered two screens
Google Adwords Glossary (read and do worksheet emailed to you)
Read the NY Times article sent to you via email
Shalayma's question plus whoever else is scheduled for Thursday.
This course will be discused at our next class: FA 2275 (Digital Photography)
