Monday, April 5, 2010

Advertising 3960 What Happened in Class

Thursday

We watched Helvetica.

On Monday, April 12, we will meet in the classroom and learn about graphic file types. The instructor is sending a handout which should be read before the next class.


Monday

Acct. management assignment: Return form, grade. Discuss. What did you learn?

Return market research assignment w/grade

Students who have a revise are to email instructor for a guideline

Class question—assign everyone who hasn't presented a date

Collect four-page direct mail piece


New assignment

Ch. 12 Producing Ads

Fonts (Helvetica)

USP (.ppt and worksheet)

Flyers that get results (.ppt)


Thursday: Helvetica