Wednesday, April 28, 2010
Writing 102 M-W What Happened in Class
We finished the titles Powerpoint, which explained the MLA style of writing titles
Next we had two poetry roundtables. The first one was by Breno and was on the cento genre. Fashad then discussed found poetry.
Monday:
We covered titles and why they are important.
The instructor returned papers and took drafts of others that will be returned on Monday. These students will get their final paper back on May 12, the night of the final. The final is from 8-10:30 p.m.
Papers that will be returned Monday, May 3 with corrections to be done by May 5:
Diana
Leighton
Fashad
Reinaldo
The above papers will be returned on the night of the final, May 12.
Papers that are due Wed., May 4:
Matt
Yolanda
Students should also complete their Langan books and bring them for check in during the last few days of class.
Tuesday, April 27, 2010
Social Advocacy What Happened in Class
Added 4:10 Wednesday: Who knew that one activist-type student working up a Facebook page to protest education cuts could have such an effect? The protest made the New York Times.
Added 10:05 Thursday: Record number of high school students are going to college. Why?
Students gave either their presentation speech or their committee speech. Next week we have around 10 speeches. Next week is the penultimate class. Thank you to Dariany for being the timekeeper.
The instructor went over how to address tickets and she explained why it is important for an activist to deal effectively with such complaints.
The instructor told students about a news show she saw on a prison activist. Unfortunately CBS has not put the clip up on their site, but she has requested they do so. If they respond, she will post the clip here. An in-depth 38-minute interview has been done by "Fresh Air" radio show host Terri Gross, however, and the instructor asked students to download the program to their iPods or listen to it on the computer. Link to the mp3, along with book excerpt and pictures.
Next week:
Prepare for 3-minute speech
Listen to mp3 and be prepared for discussion
Monday, April 26, 2010
Advertising 3960/3100 What Happened in Class
At our next class, we may watch this video if we have time.
Monday:
We met at Vaughn Eames Lab 113 to work on the illustrations for the print ad. Students brought their own illustrations, such as drawings or photographs. Images were scanned in or brought into the Macs in other ways. The instructor gave students an estimate of how to size the photo. She showed an estimating method based on page size. Students also saw how large a print resolution photo was.
At our next class we will have two student presentations (questions). We will also cover _____ (can't recall--will post it when I do).
At our Thursday class, we will also watch a video about corporate logos.
Sunday, April 25, 2010
Attn: All Writing 102 Students
The purpose of providing the links is to free students from writing notes during the play. The articles at the links recount the chronology of events (see end of post for links).
I want to stress that the paper you are writing is not a review of the play. At its simplest, it can be a chronology of action in the play while the writer identifies points in the play that demonstrate the glossary terms.
The paper could also examine some aspect of the play, such as:
- all three characters are "bottom-feeders"--people who show little in the way of ethics. With this thesis, the writer would recount examples of the characters' behavior that contributes toward this judgment
- a discussion of "authenticity, loyalty, and ethics"
- action figures as metaphor for the competitive world of publishing
Links:
Synopsis of play. Scroll down.
Review
NY Times Review
Thursday, April 22, 2010
Mon-Wed Writing 102
We discussed the play and most students will be meeting tonight at the atrium. The instructor will be there are 7:45.
Unfortunately, there are no vouchers left, so everyone will have to pay regular price, which is $10.
Monday, April 19, 2010
Advertising 3960/3100 What Happened in Class
We learned about Google Adwords today. At a future class, we will have an in-class exercise on writing a three-line Google ad.
Reminder: Monday class will meet in Eames 113. Bring your artwork for your ad.
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Added 5:36 p.m.:
I noticed this ad for a Social Media Marketing Specialist. I'm posting it so you have an idea of what the requirements are for this type of job. BTW, HTML at the intermediate level is not that hard to learn. This job is open now and is located in Wayne, NJ.
Social Media Guru
Requirements: Intermediate Research, Intermediate HTML
Degree in Marketing and/or related preferred
Description:
Social media maven...looking for fresh, energetic, fun, driven, social networking guru. Knows how to utilize the tools and full marketing capabilities of Twitter, Facebook, LinkedIN, Google, Bing, Yahoo, iPhone Apps, and he newest/latest/greatest online social resources. The right candidate will know a 90% female audience, from 3 years old to 40 years, will be online savvy and be comfortable working within a roll-up-your-sleeves marketing environment.
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Here's an ad (Portland, MN) for a search engine specialist:
Search Engine Marketing Specialist (SEM)
We’re looking for an SEM Specialist with a dynamic presence and personality. You’re a high-energy person who thrives in a fast-paced, team environment and has the ability to juggle multiple projects at one time. Your resume includes experience developing and executing SEO/SEM strategies, identifying opportunities, and evaluating and implementing methods to maximize the effectiveness of websites and online marketing initiatives. And you’re able to communicate effectively with clients, as well as an internal team. You’ve got superb written and verbal communication skills, excellent organizational abilities and a keen attention to detail.
You possess, in abundance, humor, empathy and a determination to completely engage with and support our clients’ businesses.
SEM responsibilities include:
• Manages search engine campaigns from strategic development through implementation, budgets, and reporting as well as successfully tracking ROI
• Identifies trends, opportunities, risks and variances to forecasts; understands key drivers and presents findings in clear reports or PowerPoint presentation formats
• Conducts trend analysis and web analytics to make appropriate campaign strategy adjustments, keyword research and site architecture analysis
Position requirements include:
• Bachelor’s degree and minimum 2-3 years online advertising and/or SEO/SEM experience
• Strong knowledge of pay-per-click search tools as well as an awareness of emerging opportunities
• Highly developed organizational and time management skills with proven experience in identifying on line opportunities, and developing and implementing strategies and tactics to satisfy those opportunities
• Strong knowledge of search engine listings and search algorithm and ranking strategies
• Deep understanding of key factors, on-page and off-page, that influence organic search rankings
• Excellent written and verbal communication skills
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Next class will be in 252 due to the hot conditions in our regular classroom. On Thursday, go to 252.
Our lab is on Monday, April 26th from 2-3:15 at Eames 113. For this lab, you will need original artwork for your ad: digital photograph or drawing.
We covered these items in class today:
RDs done in the last class were returned with instructor comments.
Also returned was the 4-pg sales letter. The instructor distributed a worksheet and we wrote specific and concrete headlines in class. We looked at student work on the overhead projector.
While we worked on some worksheet items in class, there was one or two at the end that the instructor asked students to do and bring to the next class.
The class that was supposed to be in the lab this coming Thursday had to be rescheduled due to another class already being in that lab. This is the one mentioned above in Eames 113.
For next class:
Google Adwords--we covered two screens
Google Adwords Glossary (read and do worksheet emailed to you)
Read the NY Times article sent to you via email
Shalayma's question plus whoever else is scheduled for Thursday.
This course will be discused at our next class: FA 2275 (Digital Photography)
Social Advocacy What Happened in Class
60 Minutes
People speaking next week:
Persuasive:
Lisa
Allison
Dariany
Ananda
Garrett
Emily
Daniel
Carly
Yolanda
Robert
Nicole
Legislative hearing:
Ethel
Greg
May 3
Persuasive
Moo
Justin
Monica
Baindu
Darryl
Pedro
Faith
Legislative:
Adriana
Here are the Nuclear Nebraska reading questions. Thank you to Yolanda, who helped out. I will make some photocopies for class, too.
NJ laws, including municipal ordinances which are often needed for fighting parking and traffic tickets.
Uniform ticket.
Label envelope: driver's license, registration, insurance card.
Lab exercise: go to the above NJ Laws web page and find a traffic ordinance.
Saturday, April 17, 2010
Writing102 Saturday What Happened in Class
We worked on the conclusion for the research paper. The instructor told students to go through the paper and make a brief note about what they had proven or the point they had made in each paragraph.
Students then were to compose the notes into a brief paragraph showing where they had taken the reader. After the notes, the students were asked to revisit their thesis statement and then make implications from their discussion of the topic. The conclusion can put the topic into perspective, such as in Aruna's paper, where she was able to view pillaging of artwork by the Nazis in context with what the British did with the artworks and cultural artifacts of India. Aruna was able to interview relatives who lived through this experience, thus her treatment of this topic brings originality to it.
Other implications in the conclusion can be to discuss areas where new research is needed. The conclusion can offer advice and discuss the topic's wider significance. It is ideal to include a quote from one of the paper's more prominent sources.
Students wrote their conclusions in the lab. We then discussed the funnel opening, which was accompanied by a worksheet and a video.
On May 1, we will have three poetry roundtables, including Sheleta discussing "The Carpenter's Complaint." Diana and Shelia will also host their roundtables.
Next week: we will be attending the play. No class in the a.m. Meet 15" before the play in the atrium, which is next to where the play is showing. Review the glossary before class. The instructor will return students' rough drafts before the play.
As stated above, students will receive their RD back on the night of the play, April 24. They will then revise the final version and bring it to the May 1 class. The instructor will return it at the final class on May 8.
Friday, April 16, 2010
Public Speaking 129 What Happened in Class
April 16
We had informative speeches on topics ranging from the prison industry to home safety and health. Olga spoke on migraines, Marquis and Henry spoke on prisons, Mike spoke on home safety, and Reid spoke on technological innovations in golfing equipment.
At the end of class, the instructor reminded students to format their Works Cited correctly and also to do internal text citations on the outline. She also asked students who are speaking next week to email their "visualization" step to her for critique.
We chose the speakers for the next few weeks.
April 9:
We heard informative speeches from Aquilah, Yogi, Samantha.
Instructor handed out the persuasive speech assignment and showed the class where some additional topics. We logged in persuasive speaking dates and topics.
Monday, April 12, 2010
Writing 102 M-W What Happened in Class
Bring rough draft of paper with a funnel opening, transitions highlighted, and a conclusion. RD of your Works Cited
transition within the text
transition from pt 1 to pt 2, pt 2 to pt 3
Turn in the RD on the night of the play, April 22. Instructor will return on April 28. From the 28th through the 5th of May to make corrections. Turn in the final paper on May 5 and your final paper will be returned on May 10, the last night of class.
Example of transition from one part of the paper to another:
Now that the reader can see the expanse of the problem, it is time to examine solutions given by the major thinkers on this issue. In the next section, the solutions of Prague, Simonton, and Fielding will be examined.
Social Advocacy What Happened in Class
Thurs. a.m.: I tried putting my Passport on a computer at my class last night and it would not recognize it.
I'll keep trying on other computers.
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Nuclear Nebraska question; written response
SLAPP suits
The Law and Activism (.ppt)
Small Claims Court
Computer lab: Fill out pro se forms
Advertising 3960/3100 What Happened in Class
We worked in the lab today to write copy and start on the layout. The instructor worked directly with students in the conception of the ad and in writing the copy.
We were originally supposed to meet in a lab for Monday's class but because we need a lab with PowerPoint on the PCs, this has been delayed to Thursday, April 22. Instead we will meet in the classroom and learn about Google Adwords
The instructor advised that at some point she will ask students to write an explanation of why one cannot use web graphics in print production. The answer should show an understanding of the contents of the graphic file formats Powerpoint that we worked with over the past two classes. It should includes terms like "resolution," DPI, 72 pixels vs. 300, etc.
Next week:
Come prepared with illustrations (even if they are not 300 resolution). You will be sketching out your layout. In addition:
Some four-page copywriting assignments will be returned. A worksheet based on this assignment will be distributed.
Question presenter is Shalayma (others?)
Monday
We went over graphic file formats today. Despite difficulties getting the monitor to display the .ppt, we were able to get through much of the Powerpoint. This .ppt explained the various types of formats used in print and web production. It also explained resolution. We moved to the computer lab for this part of the class.
Note: I have checked out the availability of PhotoShop on the computers in CAS and it appears it is very limited. I am investigating the use of a lab at Vaughn Eames in the design department.
For next class:
Have copy written
Have an illustration in mind
Read Chapter, per reading schedule
Saturday, April 10, 2010
Saturday 102 9-12 Noon
The instructor returned each student's research paper point and we put all three points together and began connecting them through the use of transitions. There were two handouts for this section of the class (list of transitions, connectives). We actually put the transitions in the paper--both within each point--but also from Point 1 to Point 2 and from Point 2 to Point 3. For next week the instructor asked students to bring in their papers with all corrections made and with the transitions highlighted.
Next week we will do the conclusion and the funnel opening.
There was a poetry roundtable where Milton presented Keats' "Ode To a Grecian Urn." We listened to the poetry put to music and we also observed urns that were brought up on the screen. We read the criticism of this poem, too.
The instructor gave the class the final assignment which was the drama assignment. We agreed to seeing the play at 8 p.m. on Apr. 24. We will not have class that morning. but instead meet at Cranford for the play that evening. The instructor will provide information on vouchers, which will allow the students to see the play for $5.
Students should read the links at left: the drama glossary, the two online documents about how to read a play, and the sample paper. The instructor will provide a chronology so students do not have to write the chronology during the play.
Monday, April 5, 2010
Writing 102 Mon-Wed
After the roundtable, students were given a worksheet about the funnel opening. The instructor went through the worksheet and then we watched a video that gave examples of the funnel opening statements going from general to specific.
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Poetry roundtables: Dan, Mat, Breno
Conclusion
Drama assignment
Poetry notes
Poetry slam
Return papers
Advertising 3960 What Happened in Class
We watched Helvetica.
On Monday, April 12, we will meet in the classroom and learn about graphic file types. The instructor is sending a handout which should be read before the next class.
Monday
Acct. management assignment: Return form, grade. Discuss. What did you learn?
Return market research assignment w/grade
Students who have a revise are to email instructor for a guideline
Class question—assign everyone who hasn't presented a date
Collect four-page direct mail piece
New assignment
Ch. 12 Producing Ads
Fonts (Helvetica)
USP (.ppt and worksheet)
Flyers that get results (.ppt)
Thursday: Helvetica
Social Advocacy What Happened in Class
Handout for Ch. 8
Return project with grade
Datagraphic intensive web site
Analyze a bill class exercise:
a) how a bill becomes law
b) where to find the bill
c) Bill analysis, divide into small groups, each group fills out one analysis
c) Report back to class on idea
Next week:
Opposition research
SLAPP suits
How to defend yourself in court
The role of local courts in activist work
Anyone with ticket, court case of any type, bring to class
Read Ch. 9, fill out question for Ch. 8
Action 10, legislative phone call