Advertising Media 3100 Wed. 6-8:45 p.m.

The instructor went over the syllabus, class projects, and reading assignments. Students will receive the reading assignments in hard copy but should save the syllabus to their hard drives in a class folder.

We also discussed the books for the class, which are listed in the syllabus and at the link to the page with the book covers, found at the links at left.

Next we reviewed the reading assignment, which is Chapter 7 in Arens. The chapter is about market research.

In the last part of the class, we looked at a box for a Toshiba LCD screen. The instructor showed where she thought features could be more prominent.

She then explained the difference between features and benefits.

We had a worksheet, and we worked on re-writing the features into benefits. Students put their work on the screen and we edited each piece of copy.

To do for next week:

Read Ch. 7. Focus particularly on the definitions and types of research.

The instructor will talk about her various jobs in market research. Students will then be put in pairs and will answer questions on a worksheet. The questions are based on the Chapter 7 research reading.

Think of a client. All clients must be approved by the instructor.

Open Blackboard account.

Order books. Print a copy of the receipt for any books ordered off the internet.

All Classes

Please see the link at left for the syllabus and book info.

Fall 102 Classes

The first half of "How Drama Works" has been uploaded and the link is at left.

Writing 102_Friday, 6-9 p.m.

First we read the syllabus using the overhead projector. The syllabus is being distributed as an online document, however, the schedule of activities and assignments and class notebook guidelines were distributed as hard copies.

Each student read a portion of the syllabus and the instructor explained or added to certain sections. One policy that we are considering is how many lates equal an absence. Students are to consider what they think is fair and provide input next week.

The instructor showed students the books and asked that if they order online, to keep their receipt proving when they ordered. If the book should be sent late, this proof will excuse the student from academic penalties that might result from not having the book. All assignments must be made up, however. Books should be purchased as soon as possible.

Next students did the writing sample and handed their sample into the instructor. This sample serves as a benchmark. It also might be an inspiration for the research paper.

Student topics will be posted here over the weekend, so if students are in search of a topic, they are encouraged to look at the topics list.

To do for next week:

Think about a topic. If writing sample is the choice, the instructor will provide input which will be received next week.

Purchase books and read Ch 1 in Lester and Ch. 1 in Langan.

Look at the topics list for other possible topics.

What Happened in Class 1402 Mon-Thurs

Thursday Sept. 3

Speech 1402

We had a chaotic beginning to our first class due to the overhead projector having no electrical signal. This prevented us from reading the syllabus in class. We went to Plan B, and that was to do paired interviews and introductions.

The instructor taught the class a technique for remembering a person’s name, and that is to associate it with something about the person’s face. Using this technique, many members of the class were able to recall the names of our first 10-12 students.

Students did introductions and we covered about half the class.

The instructor told students about the text and the blog.

Next class: Order books or purchase them at the bookstore. Online orders should be printed out to prove that they were placed within a few days of the first class. If a book should arrive late, this proof will enable the student to make up the work at a later date without any decrease in grade.

Students will also need an an MLA/APA style guide. One used for a previous class will be acceptable.

Advertising 3960 Sec. 1, , Thurs., Sept. 3

Link to syllabus.


Note: No class on Monday due to Labor Day holiday.

The instructor talked about the various positions she has held in the advertising field. The syllabus was read and the instructor explained the various class projects.

At the conclusion of class, we did an email list.

For the next class, students are to:

a) Order their three books or purchase them at the bookstore. Online orders should be printed out to prove that they were placed within a few days of the first class. If a book should arrive late, this proof will enable the student to make up the work at a later date without any decrease in grade.

g) Go to Blackboard an open up an account

h) Read Chapter 7 on research (online)

i) Find a “client” for the various advertising class projects. There is also the opportunity to work with The Tower.

CSS Week of Aug. 3

PowerPoint for Class 10

XML file examples

Example: sign up for RSS Feeds:

NYTimes
Washington Post
CNET

HTML Tidy
W3C CSS Validator

Use of strikethrough by a newspaper
______________
PowerPoint for Class 9

Jobs in Social Media article from CNN.