Thursday
Discuss RD submission dates and commercial viewing dates.
Discuss final deadline for The Tower ad.
Pick up quantitative research questions.
Qualitative (focus group) research exercise:
Handout/explanation
How to construct open-ended questions (.ppt and exercise)
Simulation
Next class:
Psychographic and unusual types of marketing research
Tuesday
Many students had their rough draft of their commercial ready after Spring Break. The instructor viewed a few of them and advised students she would look at the ones that had been emailed. Some of the concepts are very exciting and show great promise!
We discussed The Tower assignment. One student had an ad ready, but we were unable to get it into this issue due to the layout already being completed. Students were reminded this project is a large percentage of their grade and there is only one deadline left. If this deadline is otherwise than what has been printed, Daniel will advise us.
The instructor distributed guidelines for writing market research questions. We went over them in class. After reading the handout, we composed market research questions in class. Students are to bring 10 questions to the next class. The handout included the Market Research Assignment.
A deadline date was decided for the TV commercial: (will post here later)
To Do for Next Class:
Work on Tower ad
Work on commercial
Be sure Ch. 4 is read
Write market research questions for Thursday
