Advertising 3765 2-3:15

Thursday

Discuss RD submission dates and commercial viewing dates.
Discuss final deadline for The Tower ad.

Pick up  quantitative research questions.

Qualitative (focus group) research exercise:

Handout/explanation
How to construct open-ended questions (.ppt and exercise)
Simulation

Next class:

Psychographic and unusual types of marketing research


Tuesday

Many students had their rough draft of their commercial ready after Spring Break. The instructor viewed a few of them and advised students she would look at the ones that had been emailed. Some of the concepts are very exciting and show great promise!

We discussed The Tower assignment. One student had an ad ready, but we were unable to get it into this issue due to the layout already being completed. Students were reminded this project is a large percentage of their grade and there is only one deadline left. If this deadline is otherwise than what has been printed, Daniel will advise us.

The instructor distributed guidelines for writing market research questions. We went over them in class. After reading the handout, we composed market research questions in class. Students are to bring 10 questions to the next class. The handout included the Market Research Assignment.

A deadline date was decided for the TV commercial:  (will post here later)

To Do for Next Class:

Work on Tower ad
Work on commercial
Be sure Ch. 4 is read
Write market research questions for Thursday

Speech Critical 1402 12:30-1:45

We had four informative speeches. At the conclusion of the speeches, we went over the next four speeches:

Chrnita
Estefany
Martyna
Benahir

We will work with persuasive topics if there is any time left over from the speeches. Reminder:  students are to bring research for their persuasive topics (5 sources, not in Annotated Works Cited, as we will be doing APA for the next speech).

Students who spoke on Tuesday received their grades after class. Due to problems encountered by students with Kean IT, some revision of outlines will be accepted for this speech and these students only. The feedback outline copy will be given to students on Thursday.

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For Sheyla, research for informative speech topic:
http://www.democraticunderground.com/101718366

Comm Dynamics 128, Fri. 6-9 p.m.

Watch remainder of Obama and communication video.

Communication dyads,  Exercise "It's Not What You Say, It's How You Say It."

Prepare for field trip.
Divide group into people who will do exercise now and some who will do exercise during another day part.
Field trip handout (2 copies per person)

Class will be dismissed at 8 p.m. to the the field trip.

Assignment:

Provide thoughtful answers to your field trip questionnaire with the objective of sharing next week.

Read Ch. 8, Developing Interpersonal Competence. Do the following sections:  

Study Outline
Defining Key Terms
Self-test

Write one paragraph of the journal entry (high or low self-monitor). Turn the paragraph in next week for instructor feedback on your writing and thoughts on communication.

Writing102, Wed., 2:30-5:30

Wed., March 21:

Poetry Roundtables

Maritza and Angie: Modernismo and slam poetry

Instructor returns research paper, Pt. 2, w/comments/crx

Writing topics for Shakespeare

Review Lester reading

Computer lab:  work on commas using writershelp.

Assignments:

Lester, read Ch.
1 page draft or notes for Shakespeare paper

1402 Speech Critical Tues Thurs 12:30-1:15 p.m.

Assignment:  Enter your persuasive speech topic on the table at right under links.

At the class on the 27th, show the instructor five sources. No MLA, as we are switching to APA. Just bring the information for the sources.

We will have four speeches at our next class: Frank, Nick, Abel, and Christopher.

Bring on speaking date:  Speech outline, annotated works cited attached, card with no more than 30 words on it, plus your speech evaluation sheet.

ENG102, Wed., 2:30-5:30

Important:  No class next week. Spring Break.

We checked in the Annotated Works Cited for poetry. Each student corrected another's paper. The instructor put an example of a correct WC on the overhead projector. Students received their WC back and are to make corrections and add two more sources for the next class on the 21st.

Next we read Point 2 of the research paper. Each student read at least one other student's paper and commented on it via an comment sheet provided by the instructor. At the conclusion of the readings, the instructor took one copy of Pt. 2 and returned the other comment pages to students. Point 2 will be returned at the next class.

We discussed poetry and the play. We will attend the March 17, 3 p.m. performance of Macbeth in Jersey City. The instructor will send an email shortly before the play date. Seven students are attending on this date and other students are going on the 24th.

The instructor showed the class the literary databases where students will be able to find more sources for their poetry paper. As noted above, two more sources should be added to the Annotated Works Cited for poetry.

The poetry explications were picked up and will be read by the instructor and returned at the class on the 21st.

We played the drama terms game.The results are:

Team 1, the Shakespeareans:  B
Team 2, the Dramatis Personae:  A
Team 3, forgot name, D
Team ,: Glossarians: C

Two handouts were distributed:  Internal text citations and quoting. Writershelp guide to how to quote without plagiarising.

We did not get to the plagiarism videos. We will watch them on the 21st.

Assignments:

Write Pt. 3 of research paper
Read Lester Ch. 10, "Blending Reference Material into Your Writing"
Study the drama terms "P-Z" for next class's game
Study for quiz on drama reading (Part 1 and 2 are at the Links section, right)
Do the handouts for quoting and read the plagiarism one.
Find your poet's image and write a Works Cited entry for it
Poetry:  Write one-two pages of your paper that explains the genre you have selected and the poet's place in the genre. Must have internal text citations and an updated Works Cited.

Advertising 3765 2-3:15

 Thurs:

Flash Gallery program for assignment. 30-day trial.


Tues
Instructor will discuss and return TV ads. We will revise and the new ad should be brought in on Thursday, March 8.

Finish graphic file formats.

Go over Tower deadlines.

Return flyers.

Reading check date:  March 15
Will cover:  Ch's 1, 3, 4, 6, 8, 10

Speech Critical 1402 12:30-1:45

Tuesday, March 6

While students do the reading check, the instructor will read student previews.


There will be a reading check on Tuesday, Mar. 6.
Here are a few tips on what might be on the check:

6
Barriers to effective listening
Types of listening
7
identify a thesis statement
most credible sources
voluntary/captive audiences
8
research time/presentation time
Aristotle's parts of a speech

Additional tips might be published here on Sunday.

Assignments:

On Thursday we will write the intro and conclusion to the speech. Students will then do the full-sentence outline and turn it in at Blackboard. Deadlines:  3/13 for full-sentence outline, 3/15 for  presentation outline.

3/11 is deadline for MLA re-formatting of previous outlines and WC.

Perception and communication will be covered on Wed., so be sure to have Ch. 2 read. There will reading checks for Ch's 1, 2, and 3 on 3?13.

ENG102, Sat. 9_12:15

Assignments:

Write two more pages of the research paper (pt. II)

Write minimum of one page of the history of your genre. Use poetry sources from databases or the internet.

Read Lester Ch. 6, Reading and Evaluating Sources, also Ch. 10, first 4 pages.

128 Comm. Dynamics Fri. 6-9 p.m.

Types of Listening (.ppt--instructor see DropBox)

Obama's listening nonverbal communication skills (short film)

Types of Non-listening (.ppt--instructor see DropBox)

Think Pair Share:  Rank the types of ineffective listening

Paraphrasing and Asking Questions Worksheet

Check in Workbooks

Now I Hear You, Now I Don't Experiential Exercise

Next Week:

Ch. 6 Communicating  Verbally