We talked about market research and the difference between qualitative and quantitative research. The instructor told about her experience in media research with the predecessor to the Nielsen Smart Box, her experience with the King's Consumer Panel, and McDonald's experience with focus groups. We watched some short films from the library's digital collection on market research.
Students told about their various experiences with market research. We learned about mall intercepts and what is being asked of people who are in the Neilsen sample. Ashley told us how she has to enter what member of the household is watching when a program is being viewed.
To Do for Next Class:
If you have not shown your commercial, have it ready for viewing via youtube by this coming Tuesday.
If we have time, we will also view the commercials of other students in previous classes.
We will have a quiz on the market research chapter and the chapter on radio, Ch. 9.
Note: students who showed their commercial and who did not hand in their commercial as formatted on paper need to turn this in, as it is needed by the instructor for grading. If your formatted commercial sheet is outdated, please update it and turn it in via e-mail.
Tuesday
We watched about four commercials today. One commercial will be viewed again on Thursday.
We discussed the alternative assignment to the ad. Students objected to the assignment because it did not take into account their previous efforts in trying to obtain an ad. The instructor said there was no way to verify their efforts.
A number of solutions were proposed. Vertenie proposed one that might work, so she is writing it up. It will be posted here for students to read and we will discuss it in class.
