We moved to another classroom for purposes of the exercise, which called for students to work in groups.
Features/Benefits Exercise: Students had previously brought in packaging for products such as digital cameras, cell phones, and iPhones. Each group analyzed packaging for how the company presented features and benefits. After we analyzed the packaging, each group told their findings to the rest of the class.
To Do For Next Class
The instructor told students that their next assignment was to write the 30-second TV commercial, which should be based on one-two features/benefits of the product. There is an assignment sheet posted at this blog. The commercial should follow the format in the book (page numbers are on assignment sheet). The advertising copy is due on Monday, Mar. 28.
The next class is the midterm.
