Monday, March 7, 2011

Advertising 3765 Mon-Wed

Wed.

We had two Superbowl presentations. Rafieu and Keith presented McDonald's commercials and Victor presented PepsiMax.

After the presentations, the instructor discussed the basis of all copywriting:  features and benefits. The .ppt included the major benefits of interest to consumers.

Students were given the Unique Selling Proposition worksheet. They are to do the first half for the class when we come back from spring break, the 21st of March.

The midterm will be on March 23

To Do for Next Class:

Read Ch. 10
Complete features/benefits (first half) on worksheet
If possible, draft a 30-second commercial



Advertising features/benefits .ppt

Link to Honda brochure, on which .ppt is based.

Unique Selling Proposition

Go over midterm, which will be March 23

To Do for Next Class:

Read Ch. 10
Complete features/benefits on worksheet
If possible, draft a 30-second commercial