Wednesday
The instructor returned input on students' answers to the questions on the market research chapter. About half the class did not understand the difference between a nonprobability sample and a probability sample. The instructor provided a way to remember this.
The questions were then gathered and the instructor covered focus groups, media research, and trading area surveys. The questions were again returned and the students worked in pairs to complete them.
Next week:
We went over the work for the coming week, which is to read chapters 1 and 2. Carly is taking question 4 on noise from Ch. 1 and Justin is taking chapter 2, question 8. There are no guidelines for how students present their answer. The instructor told students they could use their creativity, and she pointed out they could use the text, handouts (she will make copies if sent in advance), Powerpoints, or just a simple oral delivery.
Monday
The instructor handed out questions based on the lecture for the day. The questions were based on Ch. 7, which students were to read online. they were also based on the lecture, which was about the instructor's experiences in the research world. The questions were picked up after the students had read them.
Next the instructor brought up numerous screens which accompanied her discussion of market research work. They were such sites as The Urban Institute and Mathematica.
Then the instructor asked the students to get into pairs and she returned the questionnaires. Students worked together to answer the questions.
Next class:
Order books online or purchase them at the bookstore.
Continue reading Ch. 7.
Read Ch. 1 if you have your book.
Read "The Tower," which the instructor handed out in class
Look for a "client" and come prepared to tell who your client is at next week's class.
