At the final class today, students handed in their portfolios. The instructor evaluated them and returned them at the conclusion of class. While the instructor did the evaluations, students watched the film "Objectified," by the same producer of "Helvetica."
This was the final class, as the portfolio acts as the students' final.
Friday, December 18, 2009
1402 What Happened in Class
We heard the last round of persuasive speeches. Taz, Ylani, Jeff, Erika, and Chantal spoke today.
Students were given their evaluations from the persuasive speeches.
This was the final class.
Students were given their evaluations from the persuasive speeches.
This was the final class.
Advertising 3100 What Happened in Class
Students watched "Objectified," a film by the producer of "Helvetica," while the instructor evaluated student portfolios. The portfolios were returned at the conclusion of class.
The class is now officially over, as the portfolio is the students' final.
The class is now officially over, as the portfolio is the students' final.
Friday, December 11, 2009
Writing 102 Friday Evening Class
Exercise for Friday Evening Class:
Convert MLA citations to APA.
First the instructor will go over differences in MLA and APA.
The instructor will provide you with a citation sheet in MLA. Using the materials provided for you, as well as your text, re-write the citations as APA.
Print out two copies: one for the instructor and one for you for your files.
You will be provided with a copy to check against when you return to the classroom.
In addition, you must convert several in-text citations to APA. Change citations on several pages of your paper to APA. Add this to the above Works Cited/References and turn it in.
If you are unable to complete this assignment in the time allowed, you may finish it and email it to the instructor by Monday.
Turn in:
one copy of the citation sheet you converted to APA
one-two pages of internal citations in APA
Note: I do not want you to turn in any MLA citations. I already have them.
Convert MLA citations to APA.
First the instructor will go over differences in MLA and APA.
The instructor will provide you with a citation sheet in MLA. Using the materials provided for you, as well as your text, re-write the citations as APA.
Print out two copies: one for the instructor and one for you for your files.
You will be provided with a copy to check against when you return to the classroom.
In addition, you must convert several in-text citations to APA. Change citations on several pages of your paper to APA. Add this to the above Works Cited/References and turn it in.
If you are unable to complete this assignment in the time allowed, you may finish it and email it to the instructor by Monday.
Turn in:
one copy of the citation sheet you converted to APA
one-two pages of internal citations in APA
Note: I do not want you to turn in any MLA citations. I already have them.
Thursday, December 10, 2009
Writing 102 Thursday Night
We had poetry roundtables conducted by Kedza, Khalil, and Estaban.
We did an exercise that required converting an MLA Works Cited page to an APA References page.
The instructor returned research papers and all other papers that were in her possession.
This was the last class. There is no final, as the research paper is the final.
We did an exercise that required converting an MLA Works Cited page to an APA References page.
The instructor returned research papers and all other papers that were in her possession.
This was the last class. There is no final, as the research paper is the final.
1402 What Happened in Class
We had a number of speeches today: two speeches debating "positive thinking" were by Ashley and Nicole. Erika gave a speech on the value of smiling.
Students turned in their References page/Works Cited.
Students turned in their References page/Works Cited.
Advertising 3960 What Happened in Class
We worked on our coupons at the lab. The coupons are for The Tower and also for the Account Management section of the portfolios.
Students turned in their outdoor board/graphic design.
At our next class we will discuss the assignment and also content from our textbook.
Students turned in their outdoor board/graphic design.
At our next class we will discuss the assignment and also content from our textbook.
Wednesday, December 9, 2009
Advertising 3100 What Happened in Class
The instructor handed out the final assignment: outdoor or graphic display. We watched a .ppt which featured outdoor and graphic displays. This .ppt is posted at Blackboard. Students were asked to identify the Unique Selling Proposition for each of the ads.
We talked about the Account Management section of the class, where students contact a potential advertiser for The Tower.
Next we worked on radio scripts. The instructor showed a comparison of ads. She stressed repetition, getting the benefits up front early in the ad, and concrete, specific benefits.
Papers were handed back.
Next week:
Bring portfolio.
We talked about the Account Management section of the class, where students contact a potential advertiser for The Tower.
Next we worked on radio scripts. The instructor showed a comparison of ads. She stressed repetition, getting the benefits up front early in the ad, and concrete, specific benefits.
Papers were handed back.
Next week:
Bring portfolio.
Sunday, December 6, 2009
Writing 102 Friday Evening Class
Students submitted their final research papers.
Prior to doing so, however, the instructor delivered a .ppt on titles. Students examined their research paper titles and added subheads to the paper.
The research papers will be returned next week.
Prior to doing so, however, the instructor delivered a .ppt on titles. Students examined their research paper titles and added subheads to the paper.
The research papers will be returned next week.
Writing 102 Saturday What Happened in Class
We examined poems from Alexandra, Jerson, Diana, Omana, and Vanessa for the poetry roundtable assignment.
Students handed in their research papers, which will be returned next week. Before handing them in, however, the instructor went over a .ppt which told how to capitalize titles. Students examined their research paper title before handing it in.
Next week is the final week of class and we will check in Langan. All of the Langan chapters must be completed (through Ch. 32).
There is no final as the research paper is the final for this class.
Students handed in their research papers, which will be returned next week. Before handing them in, however, the instructor went over a .ppt which told how to capitalize titles. Students examined their research paper title before handing it in.
Next week is the final week of class and we will check in Langan. All of the Langan chapters must be completed (through Ch. 32).
There is no final as the research paper is the final for this class.
Wednesday, December 2, 2009
Adv 3100 Wed. What Happened in Class
Category headings for portfolio, which is due the last day of class:
Direct Mail (long sales letter)
Google Adwords and youtube
Market Research
Newspaper
Outdoor/visual display
Radio
Account Management (Insertion order, newspaper ad, Part A & B)
--------------
First we discussed the Tower newspaper project. The instructor showed students the coupons and the flyer. There was some discussion as to whether advertisers in the immediate vicinity of Kean would receive a benefit from the break coupons. It was pointed out that the school is largely commuter oriented. The instructor suggested to students that they choose clients who will benefit ffrom students being out of school and who might not necessarily be in the immediate vicinity of the school. In some cases, students may want to suggest a newspaper ad rather than the coupon.
Students were provided with items to add to their media kit: the flyer featuring the coupon, the coupon layout sheet, and a copy of The Tower.
It was decided that Part A would be due on Dec. 9. This means the student must have contacted the client before the next class.
Next the instructor told students about the radio ad. She showed them the assignment sheet (later a hard copy was distributed). She showed them how to set up the script page on the computer. In addition, there was a handout describing situations, formats, and emotional appeals. The instructor went over the handout in class.
After the break, we went over the deadlines for the rest of the class.
Assignments were returned.
The instructor noted that at the next class the final assignment on visual display would be given. At the next class, we will watch a .ppt on types of visual display. The student can do an outdoor board, another type of visual display, or a store window.
Next class:
Read the assigned chapter. There will be an exercise related to the chapter and if you have not read the chapter, you will not be able to participate in the exercise.
Radio ad due
Part A due for Tower.
Direct Mail (long sales letter)
Google Adwords and youtube
Market Research
Newspaper
Outdoor/visual display
Radio
Account Management (Insertion order, newspaper ad, Part A & B)
--------------
First we discussed the Tower newspaper project. The instructor showed students the coupons and the flyer. There was some discussion as to whether advertisers in the immediate vicinity of Kean would receive a benefit from the break coupons. It was pointed out that the school is largely commuter oriented. The instructor suggested to students that they choose clients who will benefit ffrom students being out of school and who might not necessarily be in the immediate vicinity of the school. In some cases, students may want to suggest a newspaper ad rather than the coupon.
Students were provided with items to add to their media kit: the flyer featuring the coupon, the coupon layout sheet, and a copy of The Tower.
It was decided that Part A would be due on Dec. 9. This means the student must have contacted the client before the next class.
Next the instructor told students about the radio ad. She showed them the assignment sheet (later a hard copy was distributed). She showed them how to set up the script page on the computer. In addition, there was a handout describing situations, formats, and emotional appeals. The instructor went over the handout in class.
After the break, we went over the deadlines for the rest of the class.
Assignments were returned.
The instructor noted that at the next class the final assignment on visual display would be given. At the next class, we will watch a .ppt on types of visual display. The student can do an outdoor board, another type of visual display, or a store window.
Next class:
Read the assigned chapter. There will be an exercise related to the chapter and if you have not read the chapter, you will not be able to participate in the exercise.
Radio ad due
Part A due for Tower.
3960 Adv What Happened in Class
Thurs., Dec. 3
Today we turned in the radio script and Part A of the Account Management assignment.
The instructor introduced the last assignment, which is to design an outdoor board or visual display. Toward that end, the instructor showed students a .ppt that featured various kinds of outdoor boards and displays. As a class, we determined what the client was selling (in terms of a unique selling proposition).
Next we broke into brainstorming groups. The instructor went over the highlights of how such a group works (no idea is a bad idea). Students worked with their colleagues to work out possible display ideas.
Next class:
Readings
Work on outdoor display concept
Mon., Nov. 30
We went over flyer issues. The instructor returned the youtube assignment.
We went over Ch. 10 narrated slides from the text. We have a few to finish at the next class.
Reminder of deadlines (previously handed out in class):
Dec. 3: radio ad, Part A of sales call
Dec. 10: Outdoor/visual display. Personal sales call result, Part B
Dec. 16: Any newspaper ad sold is due to Eileen at the Comm Office
Dec. 17: Final portfolio due; students will watch Helvetica, Instructor will grade and return portfolios at this class.
Next class:
Finish Ch. 10 narrated slides
Instruction on outdoor/visual display (.ppt)
Part B of Account Management assignment
Coupon layout for Tower Winter Break Coupons
Wired reading & questions
Today we turned in the radio script and Part A of the Account Management assignment.
The instructor introduced the last assignment, which is to design an outdoor board or visual display. Toward that end, the instructor showed students a .ppt that featured various kinds of outdoor boards and displays. As a class, we determined what the client was selling (in terms of a unique selling proposition).
Next we broke into brainstorming groups. The instructor went over the highlights of how such a group works (no idea is a bad idea). Students worked with their colleagues to work out possible display ideas.
Next class:
Readings
Work on outdoor display concept
Mon., Nov. 30
We went over flyer issues. The instructor returned the youtube assignment.
We went over Ch. 10 narrated slides from the text. We have a few to finish at the next class.
Reminder of deadlines (previously handed out in class):
Dec. 3: radio ad, Part A of sales call
Dec. 10: Outdoor/visual display. Personal sales call result, Part B
Dec. 16: Any newspaper ad sold is due to Eileen at the Comm Office
Dec. 17: Final portfolio due; students will watch Helvetica, Instructor will grade and return portfolios at this class.
Next class:
Finish Ch. 10 narrated slides
Instruction on outdoor/visual display (.ppt)
Part B of Account Management assignment
Coupon layout for Tower Winter Break Coupons
Wired reading & questions
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