We went over the questionnaire. Since the instructor had been ill, students were given an extra week. Fred volunteered to put his questionnaire on the overhead projector. The instructor critiqued it.
The instructor handed out a newspaper advertising assignment sheet. We read it on the overhead projector in class.
We went through the narrated slides for Chapter 2. Then students were put in pairs and the instructor gave them questions to answer.
The instructor handed out a digital file handout and asked students to read it for next week. They are to note the specifications for their own camera on the margins of the handout. There will be a PowerPoint next week on this topic and reading the handout will make it easier to understand. This information is important for students to know so they can produce a newspaper ad with the correct resolution required by the printing industry.
Next week:
a) Bring questionnaire for instructor to critique. Post at Blackboard.
b) Read Ch. 12 instead of the designated chapter on the reading schedule for the coming week.
c) Read the digital file handout
d) Visit with your client about a newspaper ad. Write one-half page and bring it class. Cover: what the client's marketing problem is, how the newspaper ad might address it, and what resources (art, co-op dollars, etc.) might be available for the ad. Tell what size of ad you think you might want for the client.
Wednesday, September 30, 2009
Monday, September 28, 2009
Advertising 3960 What Happened in Class
Update: Wed., 4 p.m. I have received numerous e-mail communications from the Kean IT/Blackboard staff and they are still having problems. Tues., 4:50 I've been advised that the Kean IT/Blackboard staff is working with the McGraw-Hill people and a tech service ticket is open.
---------------
Thursday:
We went to a media panel with journalists from The Star Ledger and other papers. The topic was "The Transformation of Media.
The instructor collected questionnaires. She will critique them and return them at the next class.
To Do for Next Week:
(instructor will fill in later)
Monday:
Today we continued to work on the newspaper advertising project. The instructor handed out a written assignment sheet for the newspaper ad and we read it in class. Deadline dates are Oct and Nov. 16th. Some ads can even run as late as Dec. 16, but it is unwise to put things off until the last minute so try for the earlier dates.
She explained the difference in quality for print illustrations vs. web illustrations and showed students various places to obtain such art:
www.clipart.com
Dover Publications, no longer located at Varick St., NYC (they moved out to their other location in Mineola, LI). Sign up for newsletter on this one and begin your clip art collection.
corbis.com. OK to use for mock-ups; must pay for art used for customers
www.microsoft.com and go to downloads, then clipart
Google "stock art photography" and sign up for the newsletters of a few other art sources. Some of them provide free art in each newsletter. Begin building your collection now and you will have a good selection when it comes time to build ads in the future for your customers.
Another source for art is to Google "copyright free art" or "public domain art." This art is free to use in ads, etc.
Next class:
electronic files and production\
Ch. 5 .ppt
research survey/zip code
Next class:
electronic files
---------------
Thursday:
We went to a media panel with journalists from The Star Ledger and other papers. The topic was "The Transformation of Media.
The instructor collected questionnaires. She will critique them and return them at the next class.
To Do for Next Week:
(instructor will fill in later)
Monday:
Today we continued to work on the newspaper advertising project. The instructor handed out a written assignment sheet for the newspaper ad and we read it in class. Deadline dates are Oct and Nov. 16th. Some ads can even run as late as Dec. 16, but it is unwise to put things off until the last minute so try for the earlier dates.
She explained the difference in quality for print illustrations vs. web illustrations and showed students various places to obtain such art:
www.clipart.com
Dover Publications, no longer located at Varick St., NYC (they moved out to their other location in Mineola, LI). Sign up for newsletter on this one and begin your clip art collection.
corbis.com. OK to use for mock-ups; must pay for art used for customers
www.microsoft.com and go to downloads, then clipart
Google "stock art photography" and sign up for the newsletters of a few other art sources. Some of them provide free art in each newsletter. Begin building your collection now and you will have a good selection when it comes time to build ads in the future for your customers.
Another source for art is to Google "copyright free art" or "public domain art." This art is free to use in ads, etc.
Next class:
electronic files and production\
Ch. 5 .ppt
research survey/zip code
Next class:
electronic files
To All Students
For my adult students, mostly in my weekend classes, an article on continuing one's education.
For any students looking for a p-t job, I noticed that the new Trader Joe's in Millburn has a sign out saying they are hiring. This is just off Vaux Hall Road by the CVS Pharmacy. It is in a shopping center previously occupied by Whole Foods. I think there is also going to be a Petco there. I believe I've read that Trader Joe's has won awards for their employee policies.
For any students looking for a p-t job, I noticed that the new Trader Joe's in Millburn has a sign out saying they are hiring. This is just off Vaux Hall Road by the CVS Pharmacy. It is in a shopping center previously occupied by Whole Foods. I think there is also going to be a Petco there. I believe I've read that Trader Joe's has won awards for their employee policies.
1402 Communication as Critical Citizenship
Thursday
Two groups presented today.
After the presentations, the instructor left the classroom while the class discussed whether they wanted to do tests or outlines. The instructor explained how each concept would work, i.e., tests would be viewed as proof of reading; outlines would be the major point from each paragraph. Students decided to do outlines.
Chapters 1-3 do not have to be outlined as the students will prove they have read the chapters through their "I Am Journal" paper, which is upcoming. Students should immediately begin outlining the other chapters. The instructor announced there will be an outline check at next Thursday's class.
To do for next class:
Work on outlines
(more will be posted here later)
Bring Annotated Works Cited (if you have not already handed it in) as we will correct it in class
Monday
Today was the first day for group presentations. Two groups presented, one on multitasking and the other on healthcare systems in other countries.
Thursday we will have two more groups and possibly a third presenting a second time.
Practicing is a requirement for this speech. One does not have to practice with the group. For anyone repeating their presentation, two mp3s of individual practice sessions are required. These must be posted at Blackboard and the instructor must be advised of the posting by email.
Please be sure to save the Schedule of Activities and Assignments to your hard drive. It is located at BlackBoard. I will also send it out as an attachment, as a few students say they are still having technical issues with BlackBoard.
To Do for Next Class:
Practice presentation
Make sure corrections provided by the instructor are performed
Reading: Ch. 9, 216-24, Organizing a Speech
Ch. 11, 295-302, Informative Speech
Two groups presented today.
After the presentations, the instructor left the classroom while the class discussed whether they wanted to do tests or outlines. The instructor explained how each concept would work, i.e., tests would be viewed as proof of reading; outlines would be the major point from each paragraph. Students decided to do outlines.
Chapters 1-3 do not have to be outlined as the students will prove they have read the chapters through their "I Am Journal" paper, which is upcoming. Students should immediately begin outlining the other chapters. The instructor announced there will be an outline check at next Thursday's class.
To do for next class:
Work on outlines
(more will be posted here later)
Bring Annotated Works Cited (if you have not already handed it in) as we will correct it in class
Monday
Today was the first day for group presentations. Two groups presented, one on multitasking and the other on healthcare systems in other countries.
Thursday we will have two more groups and possibly a third presenting a second time.
Practicing is a requirement for this speech. One does not have to practice with the group. For anyone repeating their presentation, two mp3s of individual practice sessions are required. These must be posted at Blackboard and the instructor must be advised of the posting by email.
Please be sure to save the Schedule of Activities and Assignments to your hard drive. It is located at BlackBoard. I will also send it out as an attachment, as a few students say they are still having technical issues with BlackBoard.
To Do for Next Class:
Practice presentation
Make sure corrections provided by the instructor are performed
Reading: Ch. 9, 216-24, Organizing a Speech
Ch. 11, 295-302, Informative Speech
Sunday, September 27, 2009
Saturday 102 What Happened in Class
The class voted to attend the play on Saturday, October 10th at 8 p.m. We will, therefore, not have class on Saturday, October 12th. We will meet at 7 p.m. in Cranford Rm. N24 prior to the play, where we will go over various class items that are due and look at an example paper for this assignment.
We learned how to do personalized news pages and watched a DVD on news propaganda.
Next week:
For next class:
Write working thesis and point 1
Quiz on DVD (may not count on grade)
Understand half the drama terms (possible quiz)
Read Lester 3 and do Langan 5
We learned how to do personalized news pages and watched a DVD on news propaganda.
Next week:
For next class:
Write working thesis and point 1
Quiz on DVD (may not count on grade)
Understand half the drama terms (possible quiz)
Read Lester 3 and do Langan 5
Friday 102 What Happened in Class
Next week we will be attending the play at 8 p.m. Students should convene, however, at our classroom at 7 p.m. Be sure to bring $10 and student ID for admission.
The instructor will bring an example of a paper written for the drama assignment.
We discussed topics and researching them. The instructor explained that it was OK to take on a source if what the student is seeing does not concur with the source.
We were supposed to learn how to do a personalized news page, where we get current research to come to us. We were also to discuss RSS feeds and information transmitted via e-mail. Unfortunately, our computer classroom that was reserved was locked. We will work on this at a future class.
We watched a DVD on propaganda techniques, specifically with Fox News Channel.
For next class:
Write working thesis and point 1
Quiz on DVD (may not count on grade)
Understand half the drama terms (possible quiz)
Read Lester 3 and do Langan 5
We watched a DVD on propaganda techniques, specifically with Fox News Channel.
For next class:
Write working thesis and point 1
Quiz on DVD (may not count on grade)
Understand half the drama terms (possible quiz)
Read Lester 3 and do Langan 5
Announcement for 1402
The following has been posted at Blackboard and sent via e-mail:
I still do not have the following outlines and Annotated Works Cited:
Stephen
Vivek
Chantal
Chantal
Ylani
Aajjah
Tyherrah
Melissa
Some of the above students have said they mailed the outline and AWC to me, however if your name is on this list, you need to re-send it.
All other outlines have been read and critiqued. If you have not received your critique, you should contact me about it and be sure to tell me how you originally sent it to me.
After this assignment, you must have all technical issues with Blackboard resolved. I won't be accepting assignments in any other format unless I confirm unusual technical obstacles with the Blackboard IT people.
I will only be looking at assignments until around 5 p.m. today, so if your outline and AWC has not been critiqued, you will have to present without my comments.
Subscribe to:
Posts (Atom)