1402 What Happened in Class

Today we had three speeches: one on learning disorders (Darcy), one on brain tumors (Taz), and one on computer viruses/malware, etc. by Jeff.

Next class:

Text outlines were to be checked today so we will check them on Monday instead.
Continue readings, per the schedule
Be sure you have signed up for your persuasive topic, as the deadline was today.

Advertising 3100 What Happened in Class

First we had a quiz on the previous week's film, which was Helvetica. We corrected the questions in class and later the instructor discussed the importance of various points, such as why corporations like this font.

Next we watched went through the major points of
Chapter 9 (on media buying). The instructor explained that advertisers tell the buyer how much money there is to spend and how many gross rating points must be purchased for that amount.

After going through the highlights of media planning, buying, and strategy, the instructor showed students the SRDS web site and asked them to look through the auditing sites.

We took a short break. After the break, we had a quiz on terms used in search engine advertising (Google ad words). The quizzes were corrected in class.

The instructor explained there would be a Powerpoint on Google AdWords next week and students would write a three-line Google ad for their assignment that week.

Next week:

Read Ch. 10, Creative Strategy and Process
There may be a quiz or test on this chapter
Google "top advertising words" and become familiar with them
Read links on auditing companies at the SRDS Web site

3960 Adv What Happened in Class

The instructor handed back papers and went through her grade sheet of what she has and does not have from students.

She returned youtube assignments and told students what they needed to do to revise them for final form in the portfolio. Students turned up a number of ideas from the research part of this assignment and were asked to forward their links for posting:

More will be added as they come in:

Christina's links on trade shows.

Robert's link on Japanese/shaving.

Marie's links, which I think many of you will be able to use.

We went through the narrated slides for Chapter 8. The instructor suggested that a good question for students to ask in an interview is how the company determines its ad budget.

Next class:

Possible quiz on Google Adwords glossary
Google Adwords: how it works

1402 What Happened in Class

Link to student topics:

Bring one research article on your topic. All students must choose topic by Thursday.

Outline for Monroe's Motivated Sequence

Explanation of steps in Monroe's Motivated Sequence


To do:
Readings, per reading schedule
Future class: relaxation technique with tape
I Am papers returned

Writing 102 Thursday What Happened in Class

Research paper scoring sheets were distributed and each student received three. They were labeled: "instructor (one-sided scoring sheet) and "peer reading" and "self-evaluation" for the two-sided scoring sheets.

Students turned in their drama paper finals.

The instructor talked about transitions and students selected from a list of transitions displayed on the overhead projector. The transitions were written in on the rough draft of the research paper. At the conclusion of this exercise, the instructor asked students to hand in their introduction. The rough draft with transitions was to be labeled "transitions written in on Nov. 5." The rough draft is turned in with the research paper.

Next students took the drama quiz. We corrected the quizzes in class.

Erin and Susan read their poems and we read the explications and genre papers in class. We discussed the poems.

Next week:

Write conclusion and bring to class. We will do peer readings of the conclusions.

Do three more chapters in Langan.
Read Ch. 10 in Lester.

Scott and Estaban do their poetry readings.

Advertising 3960

We chose the trade magazines for our youtube video. The idea behind the research is to possibly add to our one-page written concept that is targeted to our client, and to also learn what the marketing community is saying about youtube advertising promotion.

We discussed the assignment and to whom it is targeted.

We discussed the test system and students gave feedback on the paper test. It was decided we will proceed with the T/F questions for future chapters. We may possibly substitute some questions from the end of the chapter for variation.

The instructor returned papers with grades (newspaper, long sales letter).

Students agreed to have their two surveys together and ready for a grade by next Monday, Nov. 9.

To Do For Next Class:

Do trade magazine research on youtube at selected trade publication. Write the youtube concept video.

For Monday, Nov. 10. Make any changes needed to the surveymonkey version of the survey. Make a Word. doc version of the survey.

1402 What Happened in Class

We had two informative speeches.

"I Am" journals were handed in.

Next class:

Laura, Xaviel, Christine give informative speeches
Students should be completing outlines for the check on Nov.12
Fox video, if we have time.