Thursday
Go over assignment and putting up on Blackboard. Word doc of questions, pages in text, give them copy.
Go over questions.
Do trade area survey. Talk about focus groups.
Talk about Ch.1
Monday
The instructor talked about her experiences in marketing research and tied them to the material in Chapter 7, Research.
She distributed an article that is an update of one of the media research experiences.
At the end of class, students were given a page of questions based on the lecture, Ch. 7, and the article. Students are to bring this completed handout to the next class.
To do for next class:
Finish Chapter 1
Check your email or go to Blackboard to get started on writing the market research questionnaire.
Note: do not sign up and pay for access to the class web site until instructor receives clarification from publisher.
Monday, September 14, 2009
Speech/Critical 1402
Monday
Note to students who were not enrolled in Blackboard today: later today I met up with one of your colleagues from our class and we checked Blackboard. This student had not yet enrolled, yet he was able to get on using his user name and password. I suggest that all students who said they were not yet enrolled try this and see if the university has created an account for you.
Second note to students:
When do your Annotated Works Cited, see the post below (from another class_ for additional tips that might help.
Assignment: Find 10 sources for your group presentation topic and write them up in an Annotated Works Cited using MLA style documentation. You must have the following sources:
book from academic library, academic journals (5),
newspaper article (1),
magazine article (1),
radio source (1),
TV source (1)
Magazine and newspaper article should come from Lexis Nexis.
---------
public radio npr.org and wnyc.org
public tv pbs home page
bbc radio tv
---------
Annotated Works Cited
alphabetize by author's last name
no author?--go to title
double space everything
due next Monday
MLA citation guide is needed to do this assignment
Students and groups they are in:
Healthcare1
Sharif
Aajjah
Ashley
Guyylene
Nicole
Health 2
Tyherra
Xaviel
Mike C
Ylani
Photoshop/journalism
Vivke
Melissa
Shaayine
Technology
Yassneem
Chantal
Laura
Christine
Jeff
Open
Tiffany
Stephen
Sal
Erika
Ana
To Do for Next Class:
Note to students who were not enrolled in Blackboard today: later today I met up with one of your colleagues from our class and we checked Blackboard. This student had not yet enrolled, yet he was able to get on using his user name and password. I suggest that all students who said they were not yet enrolled try this and see if the university has created an account for you.
Second note to students:
When do your Annotated Works Cited, see the post below (from another class_ for additional tips that might help.
Friday, September 11, 2009
Writing 102_Friday, 6-9 p.m.
Also, I posted a file at Blackboard that will help you, too.Assignment: Find 10 sources for your group presentation topic and write them up in an Annotated Works Cited using MLA style documentation. You must have the following sources:
book from academic library, academic journals (5),
newspaper article (1),
magazine article (1),
radio source (1),
TV source (1)
Magazine and newspaper article should come from Lexis Nexis.
---------
public radio npr.org and wnyc.org
public tv pbs home page
bbc radio tv
---------
Annotated Works Cited
alphabetize by author's last name
no author?--go to title
double space everything
due next Monday
MLA citation guide is needed to do this assignment
Students and groups they are in:
Healthcare1
Sharif
Aajjah
Ashley
Guyylene
Nicole
Health 2
Tyherra
Xaviel
Mike C
Ylani
Photoshop/journalism
Vivke
Melissa
Shaayine
Technology
Yassneem
Chantal
Laura
Christine
Jeff
Open
Tiffany
Stephen
Sal
Erika
Ana
To Do for Next Class:
Saturday, September 12, 2009
Writing 102 Students: Theatre Reading
This will be an extra-credit project:
Opening Night on Saturday Afternoon
Monthly staged readings of original plays from our Playwrights Workshop
followed by a discussion with the author.
One Saturday a month at 3pm
Admission Free
September 19:
Going to the Chapel
Two one-act comedies
By Michael Z Murphy
The Theater Project, Union County College’s Professional Theater Company, will present a staged reading of "Going to the Chapel" by Michael Z Murphy, directed by Louis Scarpati, on Saturday, September 19 at 3 PM. The presentation will be followed by a discussion with the playwright, director, actors and audience in the Union County College Students Commons,1033 Springfield Avenue, Cranford, NJ. Admission is free.
This reading is part of the Opening Night in the Afternoon series of original plays by members of The Theater Project’s Playwrights Development Workshop, led by Artistic Director Mark Spina. These script-in-hand performances offer the excitement and immediacy of actually sitting in on rehearsals with talented members of The Theater Project. The series continues on October 17.
Going to the Chapel consists of two one-act comedies of manners. Act I is called "All in Good Time" and Act II is "Remote Control." The plays pose the question: To marry or not and if so, how? The characters have multiple considerations, and of course, life intervenes. One British cleric must decide and one dead Jewish mama must manipulate her children. Crossed wires, crossing over and cross spirits --- two comedies of manners.
Michael Z Murphy (please note there is NO PERIOD after the Z), communication professor, poet, certified massage therapist, life member of the International Listening Association and someone who has lived a televisionless life for almost 23 years brings a unique, albeit whacked, angle to relationships. This Hillside resident's past life includes teaching speech and/or English in every grade from 6 to 12, selling hardware as well as stints as an industrial painter, movie usher, stage actor, stage manager and director. His favorite activity is cracking student brains with critical thinking. He once played in an African drum ensemble with Celeste Holm---Oh, yes he did!
Opening Night on Saturday Afternoon
Monthly staged readings of original plays from our Playwrights Workshop
followed by a discussion with the author.
One Saturday a month at 3pm
Admission Free
September 19:
Going to the Chapel
Two one-act comedies
By Michael Z Murphy
The Theater Project, Union County College’s Professional Theater Company, will present a staged reading of "Going to the Chapel" by Michael Z Murphy, directed by Louis Scarpati, on Saturday, September 19 at 3 PM. The presentation will be followed by a discussion with the playwright, director, actors and audience in the Union County College Students Commons,1033 Springfield Avenue, Cranford, NJ. Admission is free.
This reading is part of the Opening Night in the Afternoon series of original plays by members of The Theater Project’s Playwrights Development Workshop, led by Artistic Director Mark Spina. These script-in-hand performances offer the excitement and immediacy of actually sitting in on rehearsals with talented members of The Theater Project. The series continues on October 17.
Going to the Chapel consists of two one-act comedies of manners. Act I is called "All in Good Time" and Act II is "Remote Control." The plays pose the question: To marry or not and if so, how? The characters have multiple considerations, and of course, life intervenes. One British cleric must decide and one dead Jewish mama must manipulate her children. Crossed wires, crossing over and cross spirits --- two comedies of manners.
Michael Z Murphy (please note there is NO PERIOD after the Z), communication professor, poet, certified massage therapist, life member of the International Listening Association and someone who has lived a televisionless life for almost 23 years brings a unique, albeit whacked, angle to relationships. This Hillside resident's past life includes teaching speech and/or English in every grade from 6 to 12, selling hardware as well as stints as an industrial painter, movie usher, stage actor, stage manager and director. His favorite activity is cracking student brains with critical thinking. He once played in an African drum ensemble with Celeste Holm---Oh, yes he did!
Writing 102-Saturday What Happened in Class
There was some confusion over the classroom, but eventually we all ended up in a multimedia room, #514. First students did a writing sample. The writing sample was on a question the student has that has never been satisfactorily answered.
Next we went over the syllabus. Students were shown where the online version was (see link at left) and hard copies were also distributed. We read through the syllabus. While reading through the syllabus, the instructor showed the books.
We read through the process of writing the research paper on the schedule of activities and assignments (pp. 8-9 of the syllabus). We also covered the drama and poetry parts of the class.
The instructor gave students the assignments, which are detailed at the end of this entry.
We constructed an email list and each student entered their email address on the list.
To do for next class:
Order books and print off order form if ordered online
Chapters 1 & 2 in both Lester and Langan (Langan's first three chapters are online)
MLA section of Hacker--look through, page by page, and know where to find categories
Bookmark the instructor's blog and set up contact information in your cellphone and computer
Choose a research paper topic from the writing sample or link at left. Students may choose another topic not in the writing sample or topics list but they must first get the approval of the instructor.
Next we went over the syllabus. Students were shown where the online version was (see link at left) and hard copies were also distributed. We read through the syllabus. While reading through the syllabus, the instructor showed the books.
We read through the process of writing the research paper on the schedule of activities and assignments (pp. 8-9 of the syllabus). We also covered the drama and poetry parts of the class.
The instructor gave students the assignments, which are detailed at the end of this entry.
We constructed an email list and each student entered their email address on the list.
To do for next class:
Order books and print off order form if ordered online
Chapters 1 & 2 in both Lester and Langan (Langan's first three chapters are online)
MLA section of Hacker--look through, page by page, and know where to find categories
Bookmark the instructor's blog and set up contact information in your cellphone and computer
Choose a research paper topic from the writing sample or link at left. Students may choose another topic not in the writing sample or topics list but they must first get the approval of the instructor.
Friday, September 11, 2009
Writing 102_Friday, 6-9 p.m.
The instructor introduced the assignment for the next week, which was an Annotated Works Cited. The sources gathered for this assignment should work toward the research paper. This means students must make a topic selection.
The instructor explained the nature of academic research and the difference between public libraries and academic libraries. She also talked about the
unique nature of libraries and librarians in NJ and why style documentation exists.
The class took a break and after the break we went into pairs to do "paired summaries" of the class thus far.
The instructor explained the process students will go through to construct the Annotated Works Cited:
1. Choose a topic
2. Keywords: general research on google.
3. Academic databases—begin accumulating sources.
4. Save sources to a folder
5. Read the sources and as you read them, make notes
6. Alphabetize the sources by the author’s last name
a. If no last name, use the name of the article
7. Identify what type of citation it is: is it book?
8. Write the citation the correct way by looking them up in your style guide(Hacker)
The instructor showed students where to go for the radio and TV sources (NPR and BBC for radio, public television (PBS) and BBC).
She also showed them the databases at the library and how to do searches on them. The magazine and newspaper sources, for example, must be done from Lexis Nexis.
We then worked on topic selection. Students told what topic they were thinking about for their paper.
Next week:
Find 10 sources for your research paper and write them up in an Annotated Works Cited using MLA style documentation. You must have the following sources:
book from academic library, academic journals (5),
newspaper article (1),
magazine article (1),
radio source (1),
TV source (1)
Use Hacker to write your 10 sources
-----------
Read Ch. 2 in Lester and in Langan. New students, catch up by reading Ch. 1 in each book.
-----
Annotation:
An annotated bibliography describes the "relevance, accuracy, and quality" (Engel) of your sources.
Questions to answer in an Annotation
1. What was the specific format of the source? (Encyclopedia, interview, video, etc.)
2. Where and how did you find this source? (Public library, school media center online resources, home, Internet search, etc.)
3. What is the purpose of this source? (Educate, persuade, inform, entertain, etc.)
4. What is the content of the source? What topics are covered? In what amount of detail?
5. To whom is this information directed? Is there specialized and difficult language?
6. What are the credentials of the source? Is the author/publisher reliable? How do you know?
7. What information did you find that was important to your project/research?
8. What did you find difficult about this source?
Annotations could be descriptive or evaluative, or a combination of both. A descriptive annotation summarizes the scope and content of a work whereas an evaluative annotation provides critical comment.
The instructor explained the nature of academic research and the difference between public libraries and academic libraries. She also talked about the
unique nature of libraries and librarians in NJ and why style documentation exists.
The class took a break and after the break we went into pairs to do "paired summaries" of the class thus far.
The instructor explained the process students will go through to construct the Annotated Works Cited:
1. Choose a topic
2. Keywords: general research on google.
3. Academic databases—begin accumulating sources.
4. Save sources to a folder
5. Read the sources and as you read them, make notes
6. Alphabetize the sources by the author’s last name
a. If no last name, use the name of the article
7. Identify what type of citation it is: is it book?
8. Write the citation the correct way by looking them up in your style guide(Hacker)
The instructor showed students where to go for the radio and TV sources (NPR and BBC for radio, public television (PBS) and BBC).
She also showed them the databases at the library and how to do searches on them. The magazine and newspaper sources, for example, must be done from Lexis Nexis.
We then worked on topic selection. Students told what topic they were thinking about for their paper.
Next week:
Find 10 sources for your research paper and write them up in an Annotated Works Cited using MLA style documentation. You must have the following sources:
book from academic library, academic journals (5),
newspaper article (1),
magazine article (1),
radio source (1),
TV source (1)
Use Hacker to write your 10 sources
-----------
Read Ch. 2 in Lester and in Langan. New students, catch up by reading Ch. 1 in each book.
-----
Annotation:
An annotated bibliography describes the "relevance, accuracy, and quality" (Engel) of your sources.
Questions to answer in an Annotation
1. What was the specific format of the source? (Encyclopedia, interview, video, etc.)
2. Where and how did you find this source? (Public library, school media center online resources, home, Internet search, etc.)
3. What is the purpose of this source? (Educate, persuade, inform, entertain, etc.)
4. What is the content of the source? What topics are covered? In what amount of detail?
5. To whom is this information directed? Is there specialized and difficult language?
6. What are the credentials of the source? Is the author/publisher reliable? How do you know?
7. What information did you find that was important to your project/research?
8. What did you find difficult about this source?
Annotations could be descriptive or evaluative, or a combination of both. A descriptive annotation summarizes the scope and content of a work whereas an evaluative annotation provides critical comment.
Thursday, September 10, 2009
Writing 102 Thursday 5:40 What Happened in Class
We did paired introductions and the instructor showed students a technique for remembering names. It calls for associating something about the name with the face.
Next we reviewed the web site and link (at left) the instructor prepared for student reference.
We read through the syllabus at the previous class, so students who were not present for that class will need to read it on their own. The link to the syllabus is via the first link at left. There will be a syllabus quiz next week (new students only).
Next the instructor gave the assignment for next week, which is to do an annotated works cited. She showed a sample and pointed out that the book also has an example (not annotated in the book, however). The assignment is written out at the end of this post.
Next we went over topics. The instructor showed student writing samples and told them what the key words (scholarly literature) are for the topic.
She showed the group a list of topics, which is linked off the first link at left.
Students may choose from the topics list or they may go with their writing sample question. Any other topics must be approved by the instructor in advance.
The instructor showed students the academic databases and in particular, Lexis Nexis and LION.
To do for next week:
New students do writing sample and e-mail it to the instructor.
New students only: syllabus quiz
Read Ch. 2 in Langan (online)
Read Ch. 2 in Lester
Read "How Drama Works" (online)
Assignments:
Find 10 sources for your research paper and write them up in an Annotated Works Cited using MLA style documentation. You must have the following sources:
book from academic library, academic journals (5),
newspaper article (1),
magazine article (1),
radio source (1),
TV source (1)
---------
Writing sample:
Write one-two pages on a question that you have about life, the universe, politics, how things work, or any other area of intellectual endeavor.
Explain why you want to know the answer to this question. Speculate about how you might proceed to research the question and get an answer(s).
Next we reviewed the web site and link (at left) the instructor prepared for student reference.
We read through the syllabus at the previous class, so students who were not present for that class will need to read it on their own. The link to the syllabus is via the first link at left. There will be a syllabus quiz next week (new students only).
Next the instructor gave the assignment for next week, which is to do an annotated works cited. She showed a sample and pointed out that the book also has an example (not annotated in the book, however). The assignment is written out at the end of this post.
Next we went over topics. The instructor showed student writing samples and told them what the key words (scholarly literature) are for the topic.
She showed the group a list of topics, which is linked off the first link at left.
Students may choose from the topics list or they may go with their writing sample question. Any other topics must be approved by the instructor in advance.
The instructor showed students the academic databases and in particular, Lexis Nexis and LION.
To do for next week:
New students do writing sample and e-mail it to the instructor.
New students only: syllabus quiz
Read Ch. 2 in Langan (online)
Read Ch. 2 in Lester
Read "How Drama Works" (online)
Assignments:
Find 10 sources for your research paper and write them up in an Annotated Works Cited using MLA style documentation. You must have the following sources:
book from academic library, academic journals (5),
newspaper article (1),
magazine article (1),
radio source (1),
TV source (1)
---------
Writing sample:
Write one-two pages on a question that you have about life, the universe, politics, how things work, or any other area of intellectual endeavor.
Explain why you want to know the answer to this question. Speculate about how you might proceed to research the question and get an answer(s).
Advertising 3960 Thursday What Happened in Class
We welcomed a few new students into the class.
The instructor went over the blog address and links page.
She advised students of the activity for the class session, which will be based on Ch. 7, research.
We learned how to convert features into benefits. The instructor told the class this was part of learning to think like an advertising person. Features alone do not mean anything to a customer; it is only when they are converted to benefits that it has meaning for the customer.
She showed several features, such as "sharp knife" and "10-calorie, all-natural cookie." We found a benefit for each of the examples
Then we focused on a technical product. We analyzed product packaging and critiqued it.
Next class:
Review Ch. 7 and know definitions.
Read Ch. 1, at least half of it.
Notes from class when we converted features into benefits.
Was:
Integrated digital tuning (8VSB ATSC and QAM) eliminates the need for a separate digital converter set-up box (in most cases)
Better:
Allows you to receive a digital signal without a digital converter box
eliminates the need for digital converter box
eliminates messy wire and clutter and reveals a crisp picture payoff
clutter-free
The tuner inside gives you a clutter-free space!
Save money now--no need a purchase a digital
converter box
benefit of a digital signal:
more channels
clearer picture
enables you to play video games online around the world
features:
sharp knife
10-calorie all-natural cookie
GPS
benefits:
Make a blt without making a mess
eat 10 of them and not worry additives or calories too much
cell phone
speed dial
texting
camera
internet
voice activation
speed dial
quick communication with one touch of a button
texting
communicate quickly and discretely in public places with multiple recipients
camera: 2-in-1, easy carrying, no extra camera
always catch the moment
don't have ot worry about getting lost
always know where you are going
feel confident that you'll get to your destination
The instructor went over the blog address and links page.
She advised students of the activity for the class session, which will be based on Ch. 7, research.
We learned how to convert features into benefits. The instructor told the class this was part of learning to think like an advertising person. Features alone do not mean anything to a customer; it is only when they are converted to benefits that it has meaning for the customer.
She showed several features, such as "sharp knife" and "10-calorie, all-natural cookie." We found a benefit for each of the examples
Then we focused on a technical product. We analyzed product packaging and critiqued it.
Next class:
Review Ch. 7 and know definitions.
Read Ch. 1, at least half of it.
Notes from class when we converted features into benefits.
Was:
Integrated digital tuning (8VSB ATSC and QAM) eliminates the need for a separate digital converter set-up box (in most cases)
Better:
Allows you to receive a digital signal without a digital converter box
eliminates the need for digital converter box
eliminates messy wire and clutter and reveals a crisp picture payoff
clutter-free
The tuner inside gives you a clutter-free space!
Save money now--no need a purchase a digital
converter box
benefit of a digital signal:
more channels
clearer picture
enables you to play video games online around the world
features:
sharp knife
10-calorie all-natural cookie
GPS
benefits:
Make a blt without making a mess
eat 10 of them and not worry additives or calories too much
cell phone
speed dial
texting
camera
internet
voice activation
speed dial
quick communication with one touch of a button
texting
communicate quickly and discretely in public places with multiple recipients
camera: 2-in-1, easy carrying, no extra camera
always catch the moment
don't have ot worry about getting lost
always know where you are going
feel confident that you'll get to your destination
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