1. Get the feedback I was going to give you in person at our last class
from the mailbox in 402.
2. Use it to revise your survey questions (if needed).
3. Put the questions on SurveyMonkey.
4. Get the link at SurveyMonkey and post it on the table at the blog.
March 27, 2014
Note: Some students received their market research surveys at 2:10. Other students will need to pick them up from the instructor's mailbox in the Comm Office, 402.
On Tuesday, April 1, we will do a market research simulation on a focus group.
March 25, 2014
Students, please read this link. It is about journalism and advertising.
Moving to a book/test class format.
We will look at a few market research presentations from previous student work. Following are uploaded to the instructor's Skydrive public file:
Soda
Nightclub deals for students
In addition, we will look at an instructional video on how to do Excel bar and pie charts.
At the end of the class, key people in the simulation will meet to plan the focus group simulation for Thursday's class.
To do for next class:
Practice doing some Excel bar charts and graphs and inserting them into Powerpoint.
Start asking people to do your survey when it is ready toward the end of this week.
Reading: TBD
