Advertising

Thursday, Mar. 20


We finished the handout about how to construct a survey questionnaire. Toward that end, students will turn in eight questions on Tuesday. We may check the questions in class first.

Here is a link to examples of other student work for marketing research presentations. It should be noted, however, that just because this link is up, it does not mean these are good or even passing surveys. They are presented to give you examples of what students have thought of in the past. Some people have similar topics; others have no topic at all at present. Ideas might come from looking over the questionnaires.

Next week we will review the questions in class and then students will put the surveys up on the internet and begin attaining their 25 respondents.  On Thursday, however, we will be doing a focus group simulation.

The instructor collected magazine ad layouts and Ch. 4 outlines.