Tuesday, October 25, 2011

Advertising 3765

Thurs., Oct. 27

We watched Helvetica.


Tues., Oct. 25


We decided to move the commercial viewing dates to Nov. 8 & 10.

Next week we will focus on Ch. 4 (5 in latest version), Marketing Research. We will examine quantitative and qualitative research.

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Students will choose a date next week to present their commercial. We will also write up a status report of where the commercial is now (in terms of production).

If necessary, the instructor will discuss sizing of photographs.

We will discuss market research and constructing a survey.

To Do for Next Class:

Finish reading Ch. 4

Have your commercial ready to present next week.