Thursday
We discussed the class field trip to The Paley Center for Media in NYC. We decided the field trip would be on Saturday, Nov. 6 and that we would meet at 2 p.m. in front of the museum. Students will organize their own transportation. While the Union train is one option, leaving from Secaucus is another. Megan advised on the cost and times of the Union train and is checking out other options and will report back to the class. The instructor will be conferring with the museum for details on a tour or other guided program.
Students who cannot go at this time should go on their own. It is suggested they wait until after the other class members take the trip.
This trip replaces the Nov. 2 & 4th classes.
The instructor reviewed the criteria for the Google ads, a few of which are:
a) ad must be distinguished from others on the page
b) motivational words (free)
c) inter-capitalization
d) call to action
The remainder can be found in the presentation. See the link at the instructor's search engine class post on this page.
We looked at a few ads on the document cam and critiqued them. Due to the fact that the post did not appear here until early Thursday, the instructor gave students additional time for their ads.
The instructor told students about the in-class assignment that students in the search engine class did and she showed them how to look at source code and see if it is maximized.
At our next class, we will be watching Helvetica. There is a questionnaire exercise on the film. In addition, there will be an assignment involving the downloading and installation of fonts. Please make sure your computer is adequately protected, as with free fonts there is the possibility of viruses or malware. For this reason, the assignment will be optional. To assist students who want to do this assignment, however, here are some links to programs the instructor has used.
The following are free:
Avast
AVG
AVG AntiVirus Free Edition
AVG Internet Security
McAfee Site Adviser
This program is not free but the instructor considers it to be one of the best:
Webroot AntiVirus
Note that while the program is $49, it covers three PCs. If you can find two other people to purchase with you, you can then get the cost to around $16, which is 4 cents a day for very good protection. Purchased in 3-year increments, the cost of this program goes down to .03 cents per day.
To do for next class:
Read Ch. 3
If you have an assigned question, work on the question
Re-work the Google ad if you think it doesn't meet the criteria
Tuesday
We had student presentations on layouts and fonts.
Students selected questions:
Oct. 14
Julie, Ch. 1, Q2
Alexus & Danica, Ch. 1 Q1
Oct. 21
Chris & Ciara, Ch. 2, Q2
Francesca, Ch. 2, Q1
To do for next class:
Have Ch's 1 & 2 read so you can participate in the class discussion.
Google ads due. Be sure to consult criteria from ppt, as this will be used to decide on the grade (screens 35-40).
Prepare for question if you are a presenter on Oct. 14 or 21.
