Writing 102 M-W What Happened in Class

Wednesday:
We finished the titles Powerpoint, which explained the MLA style of writing titles

Next we had two poetry roundtables. The first one was by Breno and was on the cento genre. Fashad then discussed found poetry.


Monday:
We covered titles and why they are important.

The instructor returned papers and took drafts of others that will be returned on Monday. These students will get their final paper back on May 12, the night of the final. The final is from 8-10:30 p.m.

Papers that will be returned Monday, May 3 with corrections to be done by May 5:

Diana
Leighton
Fashad
Reinaldo

The above papers will be returned on the night of the final, May 12.

Papers that are due Wed., May 4:

Matt
Yolanda

Students should also complete their Langan books and bring them for check in during the last few days of class.

Social Advocacy What Happened in Class

Added 12:24 Tuesday: I thought students in this class might be interested in this student protest against funding cuts. The protest took place at Montclair High School.

Added 4:10 Wednesday: Who knew that one activist-type student working up a Facebook page to protest education cuts could have such an effect? The protest made the New York Times.

Added 10:05 Thursday: Record number of high school students are going to college. Why?


Students gave either their presentation speech or their committee speech. Next week we have around 10 speeches. Next week is the penultimate class. Thank you to Dariany for being the timekeeper.

The instructor went over how to address tickets and she explained why it is important for an activist to deal effectively with such complaints.

The instructor told students about a news show she saw on a prison activist. Unfortunately CBS has not put the clip up on their site, but she has requested they do so. If they respond, she will post the clip here. An in-depth 38-minute interview has been done by "Fresh Air" radio show host Terri Gross, however, and the instructor asked students to download the program to their iPods or listen to it on the computer. Link to the mp3, along with book excerpt and pictures.





Next week:

Prepare for 3-minute speech
Listen to mp3 and be prepared for discussion

Writing 102 Mon-Wed

No class tonight, due to rescheduling it to last Thursday for the play.

Advertising 3960/3100 What Happened in Class

Thursday:

At our next class, we may watch this video if we have time.



Monday:

We met at Vaughn Eames Lab 113 to work on the illustrations for the print ad. Students brought their own illustrations, such as drawings or photographs. Images were scanned in or brought into the Macs in other ways. The instructor gave students an estimate of how to size the photo. She showed an estimating method based on page size. Students also saw how large a print resolution photo was.

At our next class we will have two student presentations (questions). We will also cover _____ (can't recall--will post it when I do).

At our Thursday class, we will also watch a video about corporate logos.

Attn: All Writing 102 Students

Following are links to synopses of the play. If you have yet to see the play, you will want to wait to read them. In the words of one reviewer, it is "a play that’s impossible to describe without ruining its many intricate plot turns."

The purpose of providing the links is to free students from writing notes during the play. The articles at the links recount the chronology of events (see end of post for links).

I want to stress that the paper you are writing is not a review of the play. At its simplest, it can be a chronology of action in the play while the writer identifies points in the play that demonstrate the glossary terms.

The paper could also examine some aspect of the play, such as:

• all three characters are "bottom-feeders"--people who show little in the way of ethics. With this thesis, the writer would recount examples of the characters' behavior that contributes toward this judgment
• a discussion of "authenticity, loyalty, and ethics"
• action figures as metaphor for the competitive world of publishing
  

The paper need only be two pages but it can be longer if you are developing a more complex point. Work in as many glossary terms as you can. The purpose of this paper is to give students the opportunity to apply the terms and also work in what has been learned from the two drama readings posted under the "Links" section at this blog.

Links:

Synopsis of play. Scroll down.

Review

NY Times Review

Mon-Wed Writing 102

Reinaldo held his poetry roundtable on Robert Frost.

We discussed the play and most students will be meeting tonight at the atrium. The instructor will be there are 7:45.

Unfortunately, there are no vouchers left, so everyone will have to pay regular price, which is $10.

Advertising 3960/3100 What Happened in Class

Thursday

We learned about Google Adwords today. At a future class, we will have an in-class exercise on writing a three-line Google ad.

Reminder: Monday class will meet in Eames 113. Bring your artwork for your ad.
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Added 5:36 p.m.:

I noticed this ad for a Social Media Marketing Specialist. I'm posting it so you have an idea of what the requirements are for this type of job. BTW, HTML at the intermediate level is not that hard to learn. This job is open now and is located in Wayne, NJ.

Social Media Guru

Requirements: Intermediate Research, Intermediate HTML

Degree in Marketing and/or related preferred

Description:

Social media maven...looking for fresh, energetic, fun, driven, social networking guru. Knows how to utilize the tools and full marketing capabilities of Twitter, Facebook, LinkedIN, Google, Bing, Yahoo, iPhone Apps, and he newest/latest/greatest online social resources. The right candidate will know a 90% female audience, from 3 years old to 40 years, will be online savvy and be comfortable working within a roll-up-your-sleeves marketing environment.

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Here's an ad (Portland, MN) for a search engine specialist:

Search Engine Marketing Specialist (SEM)

We’re looking for an SEM Specialist with a dynamic presence and personality. You’re a high-energy person who thrives in a fast-paced, team environment and has the ability to juggle multiple projects at one time. Your resume includes experience developing and executing SEO/SEM strategies, identifying opportunities, and evaluating and implementing methods to maximize the effectiveness of websites and online marketing initiatives. And you’re able to communicate effectively with clients, as well as an internal team. You’ve got superb written and verbal communication skills, excellent organizational abilities and a keen attention to detail.

You possess, in abundance, humor, empathy and a determination to completely engage with and support our clients’ businesses.
SEM responsibilities include:

• Manages search engine campaigns from strategic development through implementation, budgets, and reporting as well as successfully tracking ROI
• Identifies trends, opportunities, risks and variances to forecasts; understands key drivers and presents findings in clear reports or PowerPoint presentation formats
• Conducts trend analysis and web analytics to make appropriate campaign strategy adjustments, keyword research and site architecture analysis

Position requirements include:

• Bachelor’s degree and minimum 2-3 years online advertising and/or SEO/SEM experience
• Strong knowledge of pay-per-click search tools as well as an awareness of emerging opportunities
• Highly developed organizational and time management skills with proven experience in identifying on line opportunities, and developing and implementing strategies and tactics to satisfy those opportunities
• Strong knowledge of search engine listings and search algorithm and ranking strategies
• Deep understanding of key factors, on-page and off-page, that influence organic search rankings
• Excellent written and verbal communication skills

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Next class will be in 252 due to the hot conditions in our regular classroom. On Thursday, go to 252.

Our lab is on Monday, April 26th from 2-3:15 at Eames 113. For this lab, you will need original artwork for your ad: digital photograph or drawing.

We covered these items in class today:

RDs done in the last class were returned with instructor comments.

Also returned was the 4-pg sales letter. The instructor distributed a worksheet and we wrote specific and concrete headlines in class. We looked at student work on the overhead projector.

While we worked on some worksheet items in class, there was one or two at the end that the instructor asked students to do and bring to the next class.

The class that was supposed to be in the lab this coming Thursday had to be rescheduled due to another class already being in that lab. This is the one mentioned above in Eames 113.

For next class:

Google Adwords--we covered two screens
Google Adwords Glossary (read and do worksheet emailed to you)
Read the NY Times article sent to you via email
Shalayma's question plus whoever else is scheduled for Thursday.

This course will be discused at our next class: FA 2275 (Digital Photography)